Max Fashion

Max Fashion was first established in 2004 in the Middle East, in Abu Dhabi. The year 2006 saw the India launch of the brand with its first store in Indore.

Max, at present, is the largest fashion brand in the Middle East, North Africa, South East Asia & India, with close to 400 stores encompassing 8.5 million sq.ft., across 19 countries, including United Arab Emirates, India, Saudi Arabia, Kuwait, Jordan, Bahrain, Qatar, Oman, Yemen, Lebanon, Egypt, Algeria, Tunisia, Nigeria, Libya, Tanzania, Indonesia, Malaysia, and Iraq.[2] In 2016, after a decade of its India launch, Max Fashion released its first television commercial.

Catering to the mid-market segment, Max has its own private label clothing for men women and children along with footwear, home and accessories, and sees an average footfall of over 100,000 customers every day.

Max started E-commerce & Omni-channel in Middle East & India in the year 2016 , The Max Fashion store has become one of the most famous electronic stores in the Middle East, as the site was launched with a Max Arabic eg version to serve the entire Arab world In addition to providing max fashion promo code To enjoy a pleasant shopping experience

The Landmark Group, with over US$6 billion revenue, is a retail and hospitality conglomerate in the Middle East, Africa, and the Indian sub-continent. Currently based out of Dubai, the company was established in 1973, with its first store in Bahrain. The group's current employee base stands at 55,000 employees operating over 2,400 outlets, with a retail presence of over 30 million sq. ft. across 21 countries.

Landmark Group has multiple retail brands, including Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, Max, Shoexpress, Home Centre, Home Box and Emax. The Group also holds franchise rights for many global fashion and footwear brands in the countries where it operates. Since its establishment, the Group has diversified into the segments of leisure, food, hospitality, and healthcare with Landmark leisure, Balance Spa and Salon, Citymax Hotels, Fitness First, and Foodmark, the Group's restaurant division, which operates the Group's own franchise food outlets.

Max, a division of Lifestyle India Pvt. Ltd., opened its 1st store in Indore in the year 2006. In India, Max has more than 200 stores across 80 cities. Max is a mono brand with its own label merchandise that is created by in-house designers for every season, and is currently growing at a 35% CAGR year on year.[3]