Mirgor

Mirgor is an Argentinean technological company dedicated to manufacturing, commercialization and distribution of consumer electronics, auto parts and the export of agricultural commodities and oilseeds.

Mirgor S.A.C.I.F.I.A.
TypeS.A.C.I.F.I.A.:
BCBA: MIRG
LSE: MGDD
IndustryManufacturing
E-Commerce
Omnichannel Retail
Logistics
Innovation
I+D+I
Founded(1983)
HeadquartersCiudad de Buenos Aires, Argentina
Río Grande, Argentina
Key people
Roberto Vázquez, President[1]
José Luis Alonso, CEO [2]
ProductsOEM electronics
Boards
Automotive
Residential and commercial air conditioning
Infotainment
Audio
Smart TV
Cell phones
Cell phones accessories
Clumped wheels
Revenue AR$40.000.000 (2019)[3]
AR$2.421.825 (2019)[4]
Number of employees
+3000[5]
Websitewww.mirgor.com.ar

Mirgor is based in the province of Tierra del Fuego, with factories in Rosario City and headquartered in Buenos Aires, Argentina.[6] It encompasses six business units: Mirgor Manufacturing, Mirgor Retail, Mirgor Logistics (Mirlog), Mirgor Distribution, Mirgor Innovation and Mirgor Agriculture.[7][8]

Its main products are vehicle air conditioning units, infotainment, Smart TVs, cell phones, medical equipment and other technology appliances. The firm has been diversifying along the way into the logistics, distribution, agribusiness and retail.[9][10]

As a public company, Mirgor shares have been listed on the stock exchange since 1994.[11][12]

Business Units

Mirgor Manufacturing

Six production plants dedicated to the manufacture of products for the automotive industry, mobile telephony and consumer electronics.

Regarding the car production, the company is subdivided into 3 units: wheel assembly, infotainment and air conditioning.[13][14] Some of its main clients are Toyota, Fiat and Volvo[15] and Peugeot and Citroën, for whom it provides electronic modules.[16] In 2017, it earned the IATF 16949:2016 Certification, one of the most important certifications in the automotive industry.[17] Mirgor was the first South American company to obtain this. The IATF 16949:2016 complements another relevant certification which is the ISO 9001:2015.[18]

The company produces Samsung cell phones and Smart TVs for the consumer electronics market.[15][19]

Mirgor Retail

For more than 5 years the group has been in charge of the official Samsung E-Commerce channels as well as dealing with resellers, department stores across the country, mobile network operators and sales and customer care.[15][20] The company has developed  Samsung’s own marketplace in Argentina (it is called Diggit).[21]

Mirgor Logistics

Mirgor has its own logistics and distribution center located in Garín, Province of Buenos Aires, which has 12000m2 covered and 3,000m2 for bulk storage.[22][10]

Mirgor Distribution

Mirgor Distribution distributes all its own manufactured products as well as offers services of local distribution and international commercialization, to other manufacturers, retailers, resellers, telephone operators and other third parties.[23]

Mirgor Agriculture

In 2019 Mirgor began exporting commodities, firstly wheat and soybeans.[24] Then it started to export corn.[25][12]

Mirgor Innovation

Mirgor Innovation is a division that develops advanced engineering, software engineering and mechanical engineering projects. The most relevant developments include four vehicle infotainment platforms.[12] As part of the Mirgor Innovation Unit, the company developed the Artificial Respirators project during the COVID 19 Pandemic.[26]

History

Mirgor S.A.C.I.F.I.A. began its activities in 1983 by installing its first industrial plant in the city of Río Grande, Province of Tierra del Fuego, intended to provide air conditioning systems for the automotive industry.[27][28]

In 1995 Mirgor acquired Interclima S.A. (“Interclima”), its main supplier of heat exchangers. Around 2004 the diversification process began with the production of home air conditioning.[27] In 2006 it began its clumping activity for General Motors at its Rosario plant.[29][30]

In 2009 the Group acquired Industria Austral de Tecnología S.A. ("IATEC"), a company that is dedicated to the consumer electronics industry. In 2010 this company made an agreement with Nokia (currently Microsoft) for the production of cell phones.[31] In 2011, through the agreement reached with LG, the production of televisions began.[32]

In 2012 the production of audio and video equipment was initiated and in 2013[31] started the production of notebooks for the Dell brand.[33] The company also engaged in manufacturing consumer electronics such as home air conditioners, microwaves, televisions and cell phones.[15]

In July 2014, the Company through its subsidiary IATEC started the production of Samsung cell phones and electronic products for automobiles under the “Pioneer” brand,[27] while in 2015 the production of Samsung Smart TVs.[31]

In 2017 the Group company GMRA S.A. (“GMRA”) was created for the commercialization at the retail level of all kinds of electronic, electric and cellphone products, through online sales channels, shopping centers and street stores.[15]

In 2019 Mirgor acquired Holdcar S.A. (“Holdcar”), which among its assets has Famar Fueguina S.A. ("Famar") and Electrotécnica Famar S.A.C.I.I.E. ("Electrotécnica").[34] Famar produces radios, infotainment, electronic control modules and alarms for the automotive industry at its plant in Rio Grande, Tierra del Fuego.[35] Additionally, it produces residential modems and cell phones.[36] Through advanced engineering, Electrotécnica designs and develops hardware and software that are integrated to the automotive devices manufactured by Mirgor.[37]

In October 2020 Mirgor announced the acquisition of the firm Brightstar, including Brightstar Argentina S.A and Brightstar Fueguina S.A, with their manufacturing and commercialization operations of Samsung and LG cell phones in Tierra del Fuego, among other complementary services.[38]

References
  1. "Sociedades. Ficha técnica: Mirgor". Bolsa de Comercio de Buenos Aires.
  2. "Mirgor controlará de ahora en más casi el 50% de la fabricación de móviles de Argentina". El Retrato de Hoy.
  3. "Presentación #2587726 - Mirgor". Cámara Nacional de Valores.
  4. "Presentación #2587726 - Mirgor". Cámara Nacional de Valores.
  5. "¿Argentina exportará productos electrónicos desde Tierra del Fuego?". Minuto Fueguino. 7 December 2020.
  6. "Mirgor: el desafío en 2021 para el Grupo Mirgor y para Tierra del Fuego será exportar más". Grupo La Provincia (in Spanish). Retrieved 2021-01-08.
  7. "MIRGOR SOCIEDAD ANÓNIMA, COMERCIAL, INDUSTRIAL, FINANCIERA, INMOBILIARIA Y AGROPECUARIA : Shareholders Board Members Managers and Company Profile". www.marketscreener.com. Retrieved 2021-01-08.
  8. "Proyecto CLAVE MIRGOR" (PDF). ASUG.
  9. "MIRG.BA - Mirgor SACIFIA Profile". Reuters. Retrieved 2021-01-08.
  10. "Estadounidense Brightstar también sale del mercado argentino". LexLatin. Retrieved 2021-01-08.
  11. "Mirgor - MIRG » STC Inversiones". STC Inversiones (in Spanish). Retrieved 2021-01-08.
  12. "Grupo Mirgor: Inversión en tecnología e innovación para la industria automotriz". Bank Magazine (in Spanish). 2020-04-14. Retrieved 2021-01-08.
  13. "José Luis Alonso, CEO de Mirgor:". El Cronista (in Spanish). Retrieved 2021-01-08.
  14. "En Córdoba, se pasó de fabricar 30 respiradores a 110 al mes". La Nueva Mañana (in Spanish). 2020-06-26. Retrieved 2021-01-08.
  15. "Zoom inversor: Mirgor, la acción elegida para la cuarentena extendida". www.ambito.com. Retrieved 2021-01-08.
  16. "Mirgor crece para abastecer a Peugeot". El Cronista (in Spanish). Retrieved 2021-01-08.
  17. "El Grupo Mirgor, es la primera empresa en Sudamérica en obtener la Certificación como fabricante calificado". Cronista Urbano. 2017-10-12. Retrieved 2021-01-08.
  18. "Certificación de calidad a Grupo Mirgor". El Cronista (in Spanish). Retrieved 2021-01-08.
  19. "Grupo Mirgor apuesta al futuro". Revista Nordelta (in Spanish). Retrieved 2021-01-08.
  20. "La empresa argentina que comercializa a Samsung y tendrá su filial en Uruguay". El Observador. Retrieved 2021-01-08.
  21. "Grupo Mirgor más cerca de sus accionistas: les ofrece descuentos en la compra de productos Samsung". guadabarriviera.com (in Spanish). 2018-12-05. Retrieved 2021-01-08.
  22. "Empresa de Logística y Distribución de Productos". Mirgor (in Spanish). Retrieved 2021-01-08.
  23. "Mirgor". El Cronista (in Spanish). Retrieved 2021-01-08.
  24. "Mirgor empezó a exportar granos". El Cronista (in Spanish). Retrieved 2021-01-08.
  25. "Mirgor concretó su primera exportación de trigo y soja por más de 30 millones de dólares". Critica Sur (in Spanish). Retrieved 2021-01-08.
  26. "Grupo Mirgor fabrica miles de respiradores artificiales con el respaldo de SAP". SAP News Center Latinoamérica (in Spanish). 2020-10-27. Retrieved 2021-01-08.
  27. "Mirgor fabricará sistemas multimedia Pioneer para autos en Tierra del Fuego". El Cronista (in Spanish). Retrieved 2021-01-08.
  28. "El grupo Mirgor producirá televisores para Samsung en Tierra del Fuego". iProfesional (in Spanish). Retrieved 2021-01-08.
  29. "GM premia proveedores". Autocosmos (in Spanish). 2010-04-28. Retrieved 2021-01-08.
  30. "Multinacionales autopartistas rediseñan planes de producción (alerta en el cordón industrial)". infonegocios.info. Retrieved 2021-01-08.
  31. Bellocq, Martín. "Valuación de Mirgor S.A.C.I.F.I.A" (PDF). Universidad de San Andrés.
  32. "Mirgor: amplió negocios, yendo a rubros de punta". www.ambito.com. Retrieved 2021-01-08.
  33. "Dell invertirá $15,5 millones para fabricar notebooks en Tierra del Fuego". iProfesional (in Spanish). Retrieved 2021-01-08.
  34. "El grupo Mirgor compró la autopartista Famar en Tierra del Fuego". Grupo La Provincia (in Spanish). Retrieved 2021-01-08.
  35. "Mirgor compró Famar: "Es una estrategia de la compañía de expandir sus productos automotrices"". Critica Sur (in Spanish). Retrieved 2021-01-08.
  36. "Empresa de Tierra del Fuego comienza a producir módems". BAE Negocios (in Spanish). Retrieved 2021-01-08.
  37. "Dictamen firma conjunta de la Secretaría de Comercio de la Nación" (PDF).
  38. "Mirgor compró Brightstar, fabricante local de celulares que se va del país". www.lanacion.com.ar (in Spanish). 2020-10-22. Retrieved 2021-01-08.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.