Miss Maud

Miss Maud is a hospitality group based in Perth, Western Australia, and as at 2015 comprised a 52-room boutique hotel, restaurant, sixteen pastry houses (cafés) and a catering service.

Miss Maud
IndustryHospitality
FounderMaud Edmiston
Headquarters136 Fitzgerald Street,
Northbridge, Western Australia
,
Australia
Websitewww.missmaud.com.au

History

The business was founded in 1971 by Maud Edmiston, a Swedish immigrant,[1] who opened a small Swedish-style pastry house in City Arcade, Perth,[2] to resemble the bakery near her home in Stockholm.[3]

In 1973 Edmiston opened the Miss Maud Smörgåsbord Restaurant on the corner of Pier and Murray Streets, Perth.[2] In 1977 the Miss Maud Private Hotel was at the same address.[4] In 1979 she applied for the first al fresco dining area in Perth,[2] outside her restaurant in Pier Street.

In May 1988 the company went into receivership following an investment into a failed resort development in the south-west of Western Australia, increased interest rates, and the stock market crash in October the previous year.[5] In 1989 Edmiston traded her way out of receivership.[6] In early 1989 expansion of the business interstate was planned.[7]

In 1992 Edmiston was named as the 'Bulletin Qantas Business Woman of the Year[8] and in 1999 she was awarded the Order of the Polar Star.[9] In 2001 she was recognised as "Western Australian Citizen of the Year – Industry and Commerce", the first and only woman to receive this award.

In 2003 Miss Maud opened their first pastry house on the east coast of Australia in the Westfield shopping centre in Miranda, New South Wales. The venture was short-lived as Edmiston did not like the constant interstate travel.[2]

In 2009 Edmiston launched a catering service.[10]

The company employs over 500 staff.[2][11]

See also

References
  1. "I Had a Feeling for Adventure". Australian Women's Weekly. 1 December 1982. p. 31. Retrieved 31 December 2014 – via National Library of Australia.
  2. MacDonald, Kim (22 December 2013). "Maud cooks up a New Idea". The West Australian. Retrieved 30 December 2014.
  3. Miss Maud (1900), Miss Maud : collection of ephemera material, retrieved 1 January 2015
  4. http://purl.slwa.wa.gov.au/slwa_b3135090_1 Lobby of Miss Maud Private Hotel April 1977
  5. Miss Maud's – financial details, placed in receivership, reported in The West Australian, 11 Nov. 1986, p.3. Sunday Times (Perth), 16 Nov. 1986, p.8.
  6. "Business Award for Miss Maud". The Canberra Times. 30 October 1991. p. 30. Retrieved 31 December 2014 – via National Library of Australia.
  7. Edmonds, T. D (September 1982), "Miss Maud plans Australia wide expansion", West Australian Business World: 7–8, retrieved 1 January 2015
  8. Bell, Glennys (5 November 1991), "Flour Power: The Bulletin/ Qantas Business Woman of the Year -1992-", Bulletin (Sydney) (5 Nov 1991): 26–30, ISSN 1440-7485
  9. Sweden's oldest and most prestigious honour, the Royal Order of the Polar Star awarded to Maud Edmiston.Hospitality, June 1999, p. 24
  10. "Miss Maud delivers a little Magic". Business News. 4 June 2009. Retrieved 30 December 2014.
  11. The Miss Maud Story :: Miss Maud - Perth, Australia
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