Schnitz

Schnitz is a Melbourne born, Australian food franchise operating in the fast-casual dining space, specialising in traditional Schnitzel dishes such as chicken, pork and beef schnitzel, and also offering a vegetarian patty, crumbed and cooked as a schnitzel. Schnitz offers schnitzels in a variety of formats, most notably their "wrap" and "roll" options which can be combined with a drink and their highly rated chips[1] in a combo meal, or as a parmigiana served with or without chips and side salads. At its height Schnitz had over 73 stores in operation throughout Australia.[2] Schnitz has most of its stores in Victoria, most notably Melbourne and the inner suburbs area including the CBD. Schnitz operate a multitude of stores across regional Victoria, having opened a store in Bendigo, Central Victoria before opening a store in Shepparton in late 2018.[3][4]

Schnitz
Restaurant information
Slogan"Hand Made · Pan Cooked"
Established2007 (2007)
Owner(s)Roman Dyduk
Food typeSchnitzel
CitySydney
Melbourne
Brisbane
Perth
Canberra
StateNew South Wales
Victoria
Queensland
Western Australia
Australian Capital Territory
CountryAustralia
Websiteschnitz.com.au

The first Schnitz store was opened in 2007 by Roman Dyduk whom is joined by his two sons, Tom and Andrew in ownership and operation of the company to this day. 2016 was the most successful year for Schnitz opening stores all around Australia including Bendigo, Victoria. In 2016 Schnitz was ranked the 32nd Fastest Growing Franchise by BRW Fast Franchises after achieving 75% growth.[5] In 2017 they opened stores in Cairns, Toowoomba, Queensland and Wagga Wagga, New South Wales.[6][7][8] Schnitz is also planned to open a new store in the Newcastle suburb of Maitland in the 2017/2018 timeline.[9]

Stores

Schnitz currently has 69 stores located across most states of Australia which include; two in Australian Capital Territory, 11 in New South Wales, 10 in Queensland, 43 in Victoria, 2 in Western Australia and 1 in South Australia. They have yet to expand into Northern Territory or Tasmania.[10]

The pace of change in consumer preferences within the fast-casual dining space is well understood by industry insiders,[11] and potentially due to a range of factors, such as a slow implementation of a health orientated marketing strategy, or consistently receiving reviews across their store network citing extremely slow service speeds, Schnitz has reluctantly shuttered a number of stores including;

Schnitz Merrylands, NSW - Closed 2017

Schnitz World Square, NSW - Closed 2018

Schnitz Acland Street, VIC - Closed 2018

Schnitz Rockingham Centre, WA - Closed 2019

Schnitz Garden City, QLD - Closed 2020

Schnitz Newmarket, QLD - Closed 2020

References
  1. "I would sacrifice my firstborn for their chips - Review of Schnitz, Melbourne, Australia - Tripadvisor". www.tripadvisor.com. Retrieved 12 February 2020.
  2. "Locations". Schnitz.com.au. Retrieved 28 October 2017.
  3. "Schnitz in Schepp". SheppNews.com.au. 31 August 2017. Retrieved 28 October 2017.
  4. "Schnitz and pieces". SheppNews.com.au. 1 September 2017. Retrieved 28 October 2017.
  5. "BRW Fast 100 2016". AustralianFinancialReview.com (afr). 17 November 2017. Retrieved 28 October 2017.
  6. "Schnitzels to sizzle as restaurant opens on Cairns Esplanade". The Cairns Post. 22 March 2017. Retrieved 28 October 2017.
  7. "6 new food outlets opening in Toowoomba this year". The Toowoomba Chronicle. 9 January 2017. Retrieved 28 October 2017.
  8. "Wagga set to welcome new restaurants Grill'd and Schnitz". TheDailyAdvertiser.com.au. 10 February 2017. Retrieved 28 October 2017.
  9. "Burger Urge and Guzman Y Gomez just two of the restaurants planned for Stockland Green Hills". MaitlandMercury.com.au. 8 August 2017. Retrieved 28 October 2017.
  10. "Schnitz Location List".
  11. "An Appetite For Change" (PDF). KPMG.
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