Money-rich, time-poor

Money-rich, time-poor is an expression used to describe groups of people who have relatively little leisure time despite having a high disposable income through well-paid employment. Time poverty has also been coined as a noun for the phenomenon. It arose in Britain at the end of the 20th century.

White collar workers hurry to their trains during rush hour in Tokyo.

Many people accept time poverty as a necessary condition of employment; others have sought to solve the problem through downshifting or through adoption of flexible working arrangements.[1] The problem affects both salaried workers who work long hours even though they might be well compensated as well as hourly low-wage workers who work long hours to earn more money.

The idea of "money-rich, time-poor" has been reflecting in the human right to rest and leisure, provided for in Article 24 of the Universal Declaration of Human Rights

Marketing researchers Kenhove and De Wulf have suggested that grocery-shoppers can be divided into four segments: 'money-poor, time-rich', 'money-poor, time-poor', 'money-rich, time-rich' and 'money-rich, time-poor'. Their analysis suggests that these groups have significant differences in behaviour and attitudes which impact their buying habits.[2]

  • The fantasy novel Momo by German author Michael Ende dealt with this issue, in regards to time and its use in the modern society.[3]

See also

References
  1. "Are you money rich but time poor". www.entrepreneurshub.co.uk. Retrieved 5 June 2020.
  2. Kenhove, Patrick Van; De Wulf, Kristof (2000). "Income and time pressure: a person-situation grocery retail typology". The International Review of Retail, Distribution and Consumer Research. Informa UK Limited. 10 (2): 149–166. doi:10.1080/095939600342334. ISSN 0959-3969.
  3. "Momo (novel) written by Michael Ende". Retrieved 6 June 2020.


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