Nasdaq MarketSite

The Nasdaq MarketSite (or simply MarketSite) is the commercial marketing presence of the Nasdaq stock market. Located in Times Square in New York City, it occupies the northwest corner of the bottom of 4 Times Square. The exterior wall of the seven-story cylindrical tower is an LED electronic video display that provides market quotes, financial news and advertisements. It was built in 1999 and made its debut on January 1, 2000.[1]

Nasdaq MarketSite (Times Square, New York City) at night
Financial reporters from major television news networks deliver live updates from the MarketSite Studio

The ground floor of the glass-walled MarketSite contains a television studio. A wall of rear-projection monitors 44 feet (17 m) long by 14 feet (4 m) high display market conditions in real-time, providing reporters from financial television networks a backdrop to present their reports. BusinessWeek's weekly syndicated newsmagazine also comes from the MarketSite.

The original idea for MarketSite and the data visualizations and graphics came from Enock Interactive (now Percepted) in New York City. The project was 10 years in the making prior to the Times Square launch.[2] The initial installation of the MarketSite was in the former Whitehall street location of Nasdaq.

References
  1. NASDAQ MarketSite Factsheet
  2. Digital Design issue of HOW Magazine


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