Norman Fucking Rockwell!

Del Rey announced she had begun working on a follow up material to 2017's Lust for Life in January 2018. Del Rey confirmed she had been working on songs including one titled "Bartender", but did not know if it would be featured on an album.[10] In September 2018, Del Rey revealed that the album was nearly complete, and that she had recorded eleven tracks for it.[11] In a September 2019 livestream on Instagram, Del Rey announced that the album was almost named Bird World.[12]

FLOOD Magazine described the album's sound as "a mellow soft rock" and noted that Del Rey's improved lyrics tackle larger themes than her previous work.[13] According to critics, Norman Fucking Rockwell! features "psych-rock jams" and piano-based ballads.[5][14] Consequence of Sound described the record as featuring "psych-pop lullabies, tales of complicated, consuming romantic love, and overt odes to the tarnished dream of California."[15] It has been characterised as a "pop classic",[16] as well as embodying folk rock,[17][18] and existing somewhere between the desert rock and "minimalist" trip hop of Del Rey's previous efforts.[19]

The album features a strong influence from '70s classic rock.[6] Kitty Empire of The Observer noted that "strings and synth washes soundtrack multiple love songs", and also noted several classic rock references throughout the album, including Neil Young's "Cinnamon Girl", Crosby, Stills, & Nash, and Led Zeppelin's Houses of the Holy.[20] Rob Sheffield of Rolling Stone noted the album's "Laurel Canyon '70s soft-rock fantasies", including references to Joni Mitchell and the Eagles.[16]

No Ripcord describes Norman Fucking Rockwell! as "a remarkably sharp pop record that retains her fascination with pop-culture iconography and the rosey simplicity of a post-war America where classic rock and blue jeans ruled and takes them to much deeper places".[21]

The album's cover art, release date, and track listing were announced by Del Rey on July 31, 2019.[22] The cover art features Del Rey and Duke Nicholson—actor Jack Nicholson's grandson—posing on a sailboat, with the album title and Del Rey's initials written in a comic-inspired style.[23] The photo was taken by Del Rey's sister, photographer Chuck Grant.[24] The following day, Del Rey released an album trailer.[25] On August 2, Urban Outfitters announced an exclusive vinyl of the album featuring an alternative album artwork.[26] The alternative cover was also shot by Chuck Grant.[27]

Throughout 2018, Del Rey shared snippets via social media of several songs intended for the album, including "Happiness Is a Butterfly",[28] "How to Disappear",[29] and "Cinnamon Girl".[30] She performed "How to Disappear" on October 29 at the Brooklyn Academy of Music, debuting the full song for the first time.[31] A trailer for the album was released on August 1, 2019. It features three of the album's singles—"Doin' Time", "Mariners Apartment Complex", and "Venice Bitch"—as well as the title track.[32] On August 22, 2019, "Fuck It, I Love You" and "The Greatest" were released as promotional singles along with a double music video. The music video runs at 9:19 minutes long, with the same shoot as the album trailer.

Professional ratings

Aggregate scores
Source	Rating
AnyDecentMusic?	8.5/10[40]
Metacritic	87/100[41]
Review scores
Source	Rating
AllMusic	[6]
The A.V. Club	B[42]
Consequence of Sound	A−[15]
Entertainment Weekly	B[43]
The Guardian	[44]
The Independent	[19]
NME	[45]
The Observer	[20]
Pitchfork	9.4/10[18]
Rolling Stone	[16]
Uncut	8/10[46]

Norman Fucking Rockwell! received widespread acclaim from music critics and is also the most critically acclaimed studio album of Del Rey's career to date. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 87 based on 28 reviews, indicating "universal acclaim".[41]

Jenn Pelly of Pitchfork wrote that the album "establishes [Del Rey] as one of America’s greatest living songwriters".[18] In his review for Rolling Stone, Rob Sheffield wrote that "the long-awaited Norman Fucking Rockwell is even more massive and majestic than everyone hoped it would be. Lana turns her fifth and finest album into a tour of sordid American dreams, going deep cover in all our nation's most twisted fantasies of glamour and danger."[16] He concluded that Del Rey "has finally made her pop classic."[16] In a five-star review for NME, Rhian Daly called the album "nothing short of stunning."[45] Kristel Jax of Now wrote that "Del Rey has shifted her kitschy patriotic fixation, dropping her flag-draped persona and making peace with a more complex, dystopian reality", also giving the album five stars.[47] For Slant Magazine, Sal Cinquemani described the album as being "a heady collection of psych-rock and piano dirges that pour into each other and rarely shift tempo from track to track" as well as "frank assessments of the psychic effects of a world spiraling into chaos."[14] Also writing positively, Alexandra Pollard of The Independent wrote that "The album is sultry and soporific, sitting somewhere between the minimalist trip-hop of Del Rey’s early days, and the scuzzy desert rock she has toyed with over the years," and concluded that "This is Del Rey at her most assertive."[19] In his 'premature evaluation' for Stereogum, Tom Breihan wrote that the album is "a beautiful opus for a new dark age — a fond look back at the world we just wrecked", calling it "yoga music for the apocalypse."[48]

In a more mixed review, Alexis Petridis of The Guardian described the album as "an alternately beguiling and frustrating experience", concluding that despite Del Rey's evident talent, "it’s hard not to wish that she would broaden her perspective, adopt a different persona, shake things up a little."[44] Neil McCormick of The Daily Telegraph similarly wrote that the album "reveals Del Rey to be something of a one trick pony, but what a beautiful trick it is."[49]

In the United States, the album debuted at number three on the Billboard 200 with 104,000 album-equivalent units, of which 66,000 were pure album sales, making it Del Rey's sixth US top ten album.[107] In its second week, the album dropped to number nine with 35,000 units.[108]

In the United Kingdom, the album debuted at number one with 31,539 copies, becoming her best first week sales in the country since Ultraviolence.[109][110] The album became Lana Del Rey's fourth number one album in the UK tying Taylor Swift as the female artist with the most solo number one albums in the UK during the 2010s.[111] In France, the album sold 8,000 copies in its first week, 800 more than Lust for Life's first week.[112]

Notes

• ^{^[a]} signifies an additional producer
• ^{^[b]} On digital versions of the album, the version of "Fuck It I Love You" featured is the single version, credited as written by Del Rey, Antonoff, Louis Bell and Andrew Wotman; and produced by Antonoff, Watt and Bell.[116]
• ^{^[c]} On physical versions of the album, "Hope Is a Dangerous Thing for a Woman Like Me to Have – but I Have It" includes an outro and is 5:58 in length.
• All track titles are stylized in sentence case, except “Mariners Apartment Complex”, “Cinnamon Girl” and “The Next Best American Record” which are stylized in title case, and “Hope Is a Dangerous Thing for a Woman Like Me to Have – but I Have It” in all lowercase.[117]

• List of number-one albums of 2019 (Scotland)
• List of UK Albums Chart number ones of the 2010s

• Norman Fucking Rockwell! at Discogs (list of releases)