OneTouch Ultra

OneTouch Ultra is a blood glucose monitoring device for people with diabetes and is the foundation product for LifeScan's OneTouch Ultra family of blood glucose monitoring systems.

The OneTouch Ultra 2 Meter is being used by a diabetic patient.

OneTouch Ultra Blood Glucose Meters provide blood glucose test results in five seconds, offer alternative test site options, and various memory and flagging features. The results are displayed as plasma values.

OneTouch meters are sold in kits containing a carry case, a lancing device, control solution, sample quantities of lancets, and a replacement cap for use with the sampling device when using alternative site testing.

The OneTouch Ultra 2 Meter is similar in design and operation to the OneTouch Ultra Meter, but also offers Before and After Meal Flags, Comments, and a list style memory recall. This meter also provides 7-day, 14-day, and 30-day averages, with the option of averaging Before meal or After Meal records.

Currently there are two products in the LifeScan OneTouch family. They are OneTouch Select Plus Flex meter and OneTouch Plus Meter which uses the same strips to monitor blood sugar and it is a code free meter.

Notable ad campaigns
  • B.B. King had type 2 diabetes for 10+ years. He was in an ad campaign for OneTouch Ultra, describing how blue he feels from diabetes. There was also a commercial with him and Matthew Cooper, a young musician from Boulder, Colorado who has had Type 1 Diabetes since age one and also plays blues music. [1] The campaign promoted the use of alternative site testing. B.B. King also worked in collaboration with American Idol contestant, Crystal Bowersox (who also was diagnosed with type 1 diabetes) order to spread awareness about diabetes. King and Bowersox were also involved in the LifeFirst diabetes awareness campaign through OneTouch Ultra.[2][3]
  • Patti Labelle has had diabetes for 12+ years. She was in an ad campaign for OneTouch Ultra 2 Meter, describing how she collapsed on stage and discovered she had diabetes. Labelle re-recorded her 1980s hit "New Attitude" for one of the commercials.
  • OneTouch has in the past been the main shirt sponsor of Inverness Caledonian Thistle, highlighting LifeScan's presence as a major employer in the city.

References
  1. http://adland.tv/commercials/onetouch-me-and-bb-king-full-2005-030-usa
  2. "Crystal Bowersox: Striving to Live Without Limitations | Diabetes Health". Diabetes Health. 2013-01-17. Retrieved 2016-10-20.
  3. "Legendary blues man B.B. King dies at 89". PBS NewsHour. Retrieved 2016-10-20.
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