Penaten

Penaten is a German brand of healthcare products, including baby cream (barrier cream) owned by Johnson & Johnson.[1][2][3]

Penaten cream in 1980s

Penaten
IndustryHealthcare Products
Founded1904 (1904) in Rhöndorf, German Empire
FounderMax Riese
ParentJohnson & Johnson
Websitewww.penaten.de

Its name is taken from the Penates, the household deities of Ancient Rome.

The Penaten Cream was developed by German chemist Max Riese in 1904. The production was based in a factory built in 1908 in Rhöndorf which was destroyed during the Second World War. It was rebuilt by Riese's sons Max and Alfred.[4]

In 1986 Penaten became part of the Johnson & Johnson company. In 2000, the production of the cream was moved to Italy and France.

References
  1. Markenmuseum, Bremerhaven, Germany. "Markenhistorie: Penaten". Markenmuseum.de. Retrieved 2013-05-09.CS1 maint: multiple names: authors list (link)
  2. "Penaten". Babycenter.ca. Retrieved 2013-05-09.
  3. "Johnson & Johnson verdient mehr als erwartet". Handelsblatt (in German). 16 April 2013. Retrieved 9 May 2013.
  4. "| penaten.de". www.penaten.de (in German). Retrieved 2018-10-19.


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