Paul (bakery)

Paul is a French chain of bakery/café restaurants established in 1889 in the town of Croix, in Nord of France, by Charlemagne Mayot.[2][3] It specializes in serving French products including breads, crêpes, sandwiches, macarons, soups, cakes, pastries, coffee, wine, and beer.

Paul
TypePrivate
IndustryRestaurants
Founded1889
HeadquartersMarcq-en-Barœul, France
Key people
  • Charlemagne Mayot, founder
  • Paul Norman Norminator Roles
ProductsFast casual/bakery-café, including several varieties of bread, such as bagels, loaves, and muffins, cold sandwiches, hot panini, salads, soups, cakes, and pastries
Revenue$300 million USD (2004)[1]
Number of employees
10,000
ParentGroupe Holder
Websitewww.boulangeries-paul.com

Paul belongs to Groupe Holder, which also owns the French luxury bakery Ladurée.

Boulangeries Paul SAS has its global head office in Marcq-en-Barœul, in Greater Lille, in France,[4] and operates in 47 countries.

Corporate history

Julien Holder married Suzanne, the granddaughter of Charlemagne Mayot. The Holders opened their own bakery in Lille, in 1935. The Holders and their son Francis took over a better known bakery-pâtisserie owned by the Paul family, and kept the "Paul" name.

Following the death of his father in 1958, Francis Holder took over the family bakery in Lille. With his mother's assistance he expanded the business and when the Nouvelles Galeries opened in 1965, he immediately offered to supply their bread. Under the "Moulin Bleu" Francis Holder provided bread to Auchan and Monoprix from his bakery in Lambersart, and by 1970 he was able to purchase an abandoned industrial site at La Madeleine, in the suburbs of Lille, transforming it into an enormous bakery.

The installation in 1972 of a wood stove at the original Lille bakery proved so popular that, as the Paul chain expanded into French malls in Paris and other major French cities, it was incorporated into the general layout. Apart from a change of livery in 1993 (to the now-signature black), the layout and visual aesthetic of Paul stores has not changed.

Location

Paul at the Louvre museum, Paris

As of August 2011 there are over 436 franchised Paul bakery/café restaurants (326 in France and 127 in 27 other countries) in France, Spain, Oman, Azerbaijan, Belgium, United Kingdom, Qatar, Czech Republic, South Africa, Greece, Romania, Morocco, Lebanon, Tunisia, Saudi Arabia, Kuwait, United Arab Emirates, Thailand, Bahrain, Japan, Taiwan, Jordan, Egypt, India, Ukraine, the United States of America, Malaysia, Ivory Coast and Chile. As of September 2015, Paul also had several bakeries in Almaty, Kazakhstan (both in the city centre and in Shymbulak ski resort). Since 2019 in (Tashkent) Uzbekistan.

Products include pastries, cakes, beignets, croissants, sandwiches, soups, quiches, tarts, crepes, eggs, and over 140 types of bread. They also have tea, wine, beer, mineral water, soft drinks and coffee-based drinks.

See also

References

  1. Hayes, Jack (2005). "France's Paul chain makes Fla. landing: bakery-cafes eye big U.S. growth plan". Nation's Restaurant News.
  2. "Timeline". Archived from the original on 2 June 2007. Retrieved 19 March 2007.
  3. "Histoire de Paul, pâtisserie et boulangerie Français dpuis 1889" (in French). Retrieved 27 May 2012.
  4. "Mentions légales." Paul. Retrieved on 28 October 2012. "BOULANGERIES PAUL SAS Société par actions simplifiée au capital de 10 426 496 € 344 Avenue de la Marne – 59700 MARCQ EN BAROEUL"
Year Location
1985 Barcelona, Spain (closed 2014)
1990 Japan
2000 United Kingdom
2006 Beirut, Lebanon - Palm Beach Gardens, Florida and Miami, Florida (closed 2010)
2007 Shanghai
2008 Romania, Taiwan
2009 Seoul, South Korea (closed 2013)
2010 Czech Republic
2012 Egypt, Singapore, Russia, Saudi Arabia, Lebanon
2013 Philippines, Ivory Coast
2014 Thailand, Azerbaijan, Ukraine
2015 Poland & Jakarta, Indonesia
2016 Belgium, Kuala Lumpur, Malaysia, Georgia
2017 Tunisia, Gabon, Belarus, Panama & Johannesburg, South Africa
2019 India
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