Prajavani

Prajavani (Kannada:Voice of the People) is a leading Kannada-language broadsheet daily newspaper published in Karnataka, India. Having a readership of over 2.01 million, it is one of the largest circulated newspapers in the state.[3]

Prajavani
TypeMorning Daily Newspaper
FormatBroadsheet
Owner(s)The Printers (Mysore) Private Limited
Founder(s)K.N. Guruswamy
EditorK.N. Shanth Kumar
Founded1948 (1948) [1]
Political alignmentIndependent
LanguageKannada
HeadquartersM.G.Road, Bangalore, Karnataka, India
Circulation558,453 (as of August 2014)[2]
Readership200 million (IRS 2017
OCLC number37626596
Websitewww.prajavani.net
Free online archivesepaper.prajavani.net

History and ownership

Prajavani was founded in 1948 in Bangalore by K.N. Guruswamy. The Printers (Mysore) Private Limited, the company which owns the newspaper, continues to be privately held by members of the founding family.

Stance

Prajavani (PV) has a history of being a politically independent newspaper, although it tends to opine with a liberal tilt. It is known for espousing the causes of Dalits, encouraging women's empowerment and taking pro-poor positions on economic issues. It has managed to maintain an independent position, despite an increasingly polarized media landscape in Karnataka. Prajavani uses the tagline "the most trusted Kannada daily newspaper", which appears below its masthead.

Position in the market

Prajavani was the leading Kannada newspaper for decades, until it was overtaken in circulation by Vijaya Karnataka (VK) in 2004. The gulf between PV and the upstart VK became huge for a while, but the two newspapers appear to be competing much more closely as of 2014, with PV having significantly recovered ground according to industry numbers.[4] Some analysts have also attributed this to the launch of Vijaya Vani, by the original owner of Vijaya Karnataka, Vijay Sankeshwar and his VRL Group, which has apparently eaten into the readership of Vijaya Karnataka. Other regional competitors include Udayavani, Varthabharathi, Kannada Prabha and Samyukta Karnataka.

Sister publications

See also

References
  1. Publications Division (8 September 2016). Press in India - 1968 (Part 1). Publications Division Ministry of Information & Broadcasting. pp. 2–. ISBN 978-81-230-2346-5.
  2. "Report July-December 2013" (PDF). auditbureau.org. Audit Bureau of Circulation. Retrieved 20 August 2014.
  3. http://mruc.net/uploads/posts/a27e6e912eedeab9ef944cc3315fba15.pdf
  4. "Report July-December 2013" (PDF). auditbureau.org/. Audit Bureau of Circulation. Retrieved 20 August 2014.


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