Rebel (company)

In Australia, Rebel Group Limited was taken over by Super Retail Group in 2011.[1] The company stocks a number of well known international brands including, Under Armour, Asics, Adidas, and Nike. As a group, Rebel Sport (aka rebel[2]) has more than 150 stores across Australia, and employ[3] over 4,500 employees.[4] In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.[5]

Archer Capital acquired Amart Sports in 2004.[1] Amart was a big format sports store headquartered in Queensland. Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.[1][6][7] In 2007, the private equity firm acquired Rebel Sports and consolidated its sports retail businesses into it.[1] In 2011, Amart Sports was acquired by Super Retail Group. In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[8][9][10][11] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.

On 25 November 2015, rebel signed on as Women's Big Bash League's naming rights sponsor.[12] rebel will also become the official online retail store of Cricket Australia.