Super Retail Group

Super Retail Group Limited (ASX: SUL) is an Australian-based company which owns and operates a portfolio of retail brands across Australia. The brands include automotive retailer Supercheap Auto, outdoor and leisure retailers Macpac and BCF and sporting retailer Rebel Sport.

Super Retail Group
TypePublic
ASX: SUL
IndustryRetail
Founded1972
FounderReg Rowe
HeadquartersQueensland, Australia
Key people
Anthony Heraghty (CEO)
RevenueAU$2.71 billion[1] (2018-19)
AU$139.3 million[1] (2018-19)
Websitewww.superretailgroup.com.au

History

The company was founded in 1972 as a mail-order business selling automotive accessories from the Brisbane home of founders Reg and Hazel Rowe. The company opened several stores over the following decades, changing the name of the company to Super Cheap Auto in 1981 before returning to Super Retail Group in 2010.[2][3]

As Super Cheap Auto, the company was listed on the Australian Stock Exchange[4] at $1.97, which earned the co-founders $81.8 million.[5]

In 2010, the company acquired Rays, a camping and outdoor goods store.

In 2011, the company acquired Rebel Sport and Amart Sports. In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[6] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.[7]

Super Retail Group has also expanded into online sales.[8]

In about April 2018 several Rays began to be liquidated, with the remainder stores planned to be merged with its recently acquired, New Zealand chain Macpac.[9]

In December 2019 the group moved into their new $75 million office building situated on 6 Coulthards Ave in Strathpine.

Assets
A Supercheap Auto retail store in Lawnton, Queensland

Former asset

References
  1. Blake, Dean (15 August 2019). "Super Retail Group sees growth across the board". Inside Retail.
  2. "Our Journey". Retrieved 6 December 2017.
  3. Passmore, Daryl (25 August 2013). "QLD Rich List 2013: Reg and Hazel Rowe". The Courier-Mail. Retrieved 6 December 2017.
  4. Schmidl, Engel (31 October 2012). "What Super Retail Group is doing right: CEO Peter Birtles shares his trade secrets". Smart Company. Retrieved 6 December 2017.
  5. "Super Cheap Auto grinds to a halt". Intelligent Investor. 16 August 2006. Retrieved 6 December 2017.
  6. Chung, Frank (25 July 2017). "Amart Sports to merge with Rebel". news.com.au. Retrieved 6 December 2017.
  7. Bonnell, Yasmin (25 August 2017). "SUPER RETAIL GROUP STAYS AFLOAT IN TURBULENT INDUSTRY". Business News Australia. Retrieved 6 December 2017.
  8. Bennett, Stephanie (27 August 2017). "Super Retail Group explores its options in the market and is improving digital offerings". The Courier-Mail. Retrieved 6 December 2017.
  9. "Ray's Outdoors has a 60-year history, but it's closing in Ballarat". thecourier.com.au. 17 April 2018. Retrieved 26 October 2019.
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