Red Ribbon Bakeshop

Red Ribbon Bakeshop, Inc.[1] is a bakery chain based in the Philippines, which produces and distributes cakes and pastries.

Red Ribbon Bakeshop
TypeSubsidiary
Founded1979 (1979) in Quezon City, Philippines
FoundersRenato Mercado
Amalia Hizon Mercado
Number of locations
240+
Area served
Philippines
California
Las Vegas
New Jersey
Metropolitan Phoenix
New York City
Virginia Beach, Virginia
Houston, Texas
ProductsFast food, pastries, and cakes
ParentRRB Holdings Inc.
Websitewww.redribbonbakeshop.com.ph
A selection of Red Ribbon cakes on sale.
The Red Ribbon bakeshop at SM City Baliuag.

History

In 1979, Amalia Hizon Mercado, husband Renato Mercado together with their five children, Consuelo Tiutan, Teresita Moran, Renato Mercado, Ricky Mercado and Romy Mercado established Red Ribbon as a small cake shop along Timog Avenue in Quezon City. The cakes developed by daughter Teresita Moran are what gave Red Ribbon its prominence in the dessert market of the Philippines. In 1984, it opened its first overseas outlet in West Covina, California. The company began franchising in 1999. Today, there are more than 200 branches all over the Philippines; 32 stores all over California; five in Las Vegas; two in New Jersey (Jersey City and Bergenfield); one in Metropolitan Phoenix;[2] one in New York City; one in Virginia Beach, Virginia; and one in Houston, Texas.[3] Other expansion plans continue to be worked out.[4][5]

In 2005, Red Ribbon was acquired by Jollibee Foods Corporation.[6] Red Ribbon Bakeshop, Inc. is managed through JFC's holding company, RRB Holdings.[1]

See also

References
  1. "2012 Annual Report" (PDF). Jollibee Foods Corporation: 3. Retrieved 2 November 2017. Cite journal requires |journal= (help)
  2. Five new stores coming to Arizona Mills Mall - azcentral.com
  3. http://www.asianjournal.com/data/PDF/2007_LV/2007_05_10/2007_LV_05_10_Sec-Sp%203.pdf%5B%5D
  4. "Philippine News". Archived from the original on 2008-10-06. Retrieved 2008-04-16.
  5. "Filipino Businesses Make Presence Felt at Eagle Rock Mall from amee-enriquez". Archived from the original on 2008-05-17. Retrieved 2008-04-16.
  6. (21 October 2005). JOLLIBEE COMPLETES RED RIBBON ACQUISITION, The Manila Times


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