How You Like That

"How You Like That" is a song recorded by South Korean girl group Blackpink. It was released on June 26, 2020, through YG and Interscope, as the lead single from the group's first Korean-language studio album, The Album, released on October 2, 2020. The track was written by Danny Chung and Teddy Park, with the latter as well as R. Tee and 24 credited as arrangers, and Teddy as producer.[4] "How You Like That" is a pop, hip hop and trap track about "not being daunted by dark situations and to not lose the confidence and strength to stand up again".

"How You Like That"
Digital and streaming edition cover
Single by Blackpink
from the album The Album
Language
  • Korean
  • English
ReleasedJune 26, 2020 (2020-06-26)
Recorded2020
StudioThe Black Label
Genre
Length3:01
Label
Songwriter(s)
Producer(s)Teddy
Blackpink singles chronology
"Kill This Love"
(2019)		 "How You Like That"
(2020)		 "Ice Cream"
(2020)
Physical edition cover
Music video
"How You Like That" on YouTube

The accompanying music video for the song was directed by Seo Hyun-seung and uploaded onto Blackpink's YouTube channel simultaneously with the single's release. Upon release, the music video broke several YouTube records, including for the most-watched premiere, the most views within 24 hours for a music video, accumulating 86.3 million views in that time, and for the fastest to 100 million, 200 million and 600 million views. It also became one of the most-liked videos on YouTube with over 18 million likes.

"How You Like That" won Song of Summer at the 2020 MTV Video Music Awards, Best Dance Award – Female at the 2020 Melon Music Awards, and Best Dance Performance – Female Group at the 2020 Mnet Asian Music Awards. Commercially, the single charted in 26 countries. It peaked at number one in South Korea (both Gaon and K-Pop Hot 100), Singapore, Hungary, and Malaysia.[5] The song has been certified gold in Canada and silver in Japan, while the album version was certified platinum in South Korea.

Background and release

On May 4, 2020, it was reported that the group had finished recording their new album and were working on a schedule to shoot a music video later that month.[6] On May 18, YG Entertainment shared an update on the project, projected for a June 2020 release, and revealed that more than ten songs were expected for their first full-length album.[7] On June 10, YG Entertainment released the teaser poster to the single on social media and confirmed the comeback date to be June 26.[8] Three days later, YG Entertainment released a prologue of the group's newest reality show, 24/365 with Blackpink, ahead of its launch on July 4,[9] via YouTube. The show documents their comeback alongside sharing their lives through vlogs.[10] According to member Jisoo in the prologue of 24/365 with Blackpink, the song represented a move from previous "powerful" music, describing it as more "swag".[11]

On June 15, YG Entertainment released individual posters of the members.[12] The following day, new teaser posters unveiled the name of the pre-release single, "How You Like That", for the first time.[12] More teaser photos were released on June 17,[13] and concept videos featuring the members were released on June 18 and 19.[14][15][16][17] Concept photos were revealed on June 20,[18] and the teaser video was released a day later.[19] The official group teaser poster was revealed on June 22.[20] The music video teaser was released on June 24, and the song officially premiered on June 26, 2020, after an hour-long live countdown.[21] A physical version of the single was released on July 17, 2020, featuring the song and its instrumental.[22]

Composition

"How You Like That" was written by Teddy Park, Danny Chung, R. Tee, 24 and produced by Teddy. It runs for three minutes and one second. Musically, "How You Like That" is a pop, trap, hip-hop infused. The song is about "not being daunted by dark situations and to not lose the confidence and strength to stand up again".[2][1]

Commercial performance

In South Korea, the song debuted at number 12 on the Gaon Digital Chart issue dated June 21–27 with less than two days of tracking.[23] The following week (June 28–July 4) it rose to number one, making it Blackpink's third single to do so, after "Whistle" (2016) and "Ddu-Du Ddu-Du" (2018).[24] It remained atop the chart for three weeks and became the first song by the group since "Ddu-Du Ddu-Du" to top the Gaon Monthly chart.[25] The physical version of the single debuted at number two on the Gaon Album Chart, and peaked at number one the following week.[26] It has sold 302,752 copies in the country as of August 2020[27] and certified Platinum by the Korea Music Content Association.[28] The song entered the Billboard K-pop Hot 100 chart issue dated June 27 at number 50, and reached number one the following week on the issue dated July 4.[29][30] In Japan, the single debuted at number 24 on the Oricon Combined Singles Chart with 8,219 downloads sold and 1,804,749 streams in its first three days.[31][32][33] It debuted at number 17 on the Billboard Japan Hot 100 with 3,952 estimated units, and peaked at number eight the following week with 6,321 estimated units.[34][35] The song peaked at number one in Malaysia and Singapore for eight weeks each.

In the United States, the song debuted at number 33 on the Billboard Hot 100, tying with "Sour Candy" as the highest charting song by a female Korean act at that time.[36] It sold 16,400 copies in its release week and charted for two weeks.[37][38] It also reached the top twenty in Australia, Canada, Estonia, Hungary, New Zealand, the United Kingdom and Scotland.

Music video

The music video for "How You Like That" is directed by Seo Hyun-seung,[39] who previously directed "Ddu-Du Ddu-Du" and "Kill This Love". It was the most streamed music video premiere on YouTube at the time with 1.66 million concurrent viewers,[1] as well as the platform's most viewed video in its first 24 hours with 86.3 million views,[40] and the fastest to hit 100 million views, doing so 32 hours after release.[41] It was later surpassed in August by BTS' "Dynamite" with 101.1 million views in its first 24 hours.[42] On December 18, 2020, the video hit 700 million views.

Synopsis
A scene in the music video where Blackpink is surrounded by dancers and statues of horses in a grand domed hall.

In the beginning scene of the music video, all four sit like queens atop the steps. At the end, they're united in a dance break in a grand domed hall where the quartet are surrounded by back-up dancers and two Trojan horses.[43] The colorful clip finds Jennie, Lisa, Rosé and Jisoo delivering both a message of resilience and a blistering kiss-off to an unseen foe, all while rocking a parade of high-fashion looks among Trojan horses, fake snow machines, dancing in a jungle, and burning umbrellas.[44]

Controversy

Controversy sparked on social media after the music video's release due to the inclusion of a statue of the Hindu god Ganesha in a solo scene with band member Lisa. The statue was used as a prop and placed on the floor next to a bejewelled Aladdin lamp, causing an outcry from fans who labelled the placement as "inappropriate" and "disrespectful", and the statue's usage as "cultural appropriation".[45] The statue was subsequently edited out of the video.[45]

Dance practice video

A dance performance video was released on July 6, 2020.[46] The video features the four members doing the full choreography in wearing matching black athleisure looks against a pale pink background.[46] Near the end of the song, the girls are suddenly joined by a bevy of female back-up dancers.[46] The video was named the 20th best music video of 2020 by Billboard.[47]

Accolades
"How You Like That" on year-end lists
Critic/Publication List Rank Ref.
Apple Music Top Songs of 2020: Korea - [48]
Billboard The 100 Best Songs of 2020 23 [49]
The 25 Best Music Videos of 2020 20 [47]
The 30 Best Pop Songs of 2020 - [50]
Chicago Tribune The 50 best songs of 2020 - [51]
Consequence of Sound Top 50 Songs of 2020 27 [52]
Los Angeles Times The 50 best songs of 2020 - [53]
Paper The 40 Best K-pop Songs of 2020 19 [54]
Pitchfork The 100 Best Songs of 2020 98 [55]
Uproxx The Best Albums and Songs of 2020 32 [56]
Vogue Best Music Video Fashion of 2020 - [57]
Awards for "How You Like That"
Year Organization Award Recipient Result Ref.
2020 APAN Music Awards Best Music Video Blackpink Won [58]
Asian Pop Music Awards Song of the Year (Overseas) Nominated [59]
BreakTudo Awards International Music Video Nominated [60]
Meus Prêmios Nick Favorite International Hit Nominated [61]
MTV Video Music Awards Song of Summer Won [62]
Melon Music Awards Best Dance – Female Won [63]
Song of the Year Nominated
Mnet Asian Music Awards Best Dance Performance – Female Group Won [64]
Song of the Year Nominated
2021 Gaon Chart Music Awards Song of the Year – June Won [65]
Golden Disc Awards Best Digital Song (Bonsang) Won [66]
Song of the Year (Daesang) Shortlisted [67]
Seoul Music Awards Bonsang Award Nominated [68]
Professional Categories
2020 Asian Pop Music Awards Best Arranger (Overseas) R. Tee & 24 Won [69]
Best Producer (Overseas) Teddy Park Nominated [59]
2021 Gaon Chart Music Awards Style of the Year – Stylist Kim Bal-ko & Park Min-hee Won [65]
World records for "How You Like That"
Year Organization Award Ref.
2020 Guinness World Records Most viewed YouTube video in 24 hours [70]
Most viewed YouTube music video in 24 hours
Most viewed YouTube music video in 24 hours by a K-pop group
Most viewers for the premiere of a video on YouTube
Most viewers for the premiere of a music video on YouTube
Music program awards
Program Network Date Ref.
Inkigayo SBS July 5, 2020 [71]
July 12, 2020 [72]
July 19, 2020 [73]
Show Champion MBC M July 8, 2020 [74]
July 15, 2020 [75]
July 29, 2020 [76]
M Countdown Mnet July 9, 2020 [77]
July 16, 2020 [78]
Music Bank KBS July 10, 2020 [79]
July 31, 2020 [80]
Show! Music Core MBC July 11, 2020 [81]
July 18, 2020 [82]
July 25, 2020 [83]
Melon Popularity Award
Award Date (2020) Ref.
Weekly Popularity Award July 6 [84]
July 13
July 20

Track listing
Download and streaming
  • 1. "How You Like That" – 3:01
CD
  • 1. "How You Like That" – 3:01
  • 2. "How You Like That" Instrumental – 3:01

Credits and personnel

Credits adapted from liner notes from How You Like That (booklet) and Tidal.[85][86] Recorded at YG Entertainment.

  • Blackpink – vocals
  • Teddy Park – lyricist, composer, producer
  • Danny Chung – lyricist
  • R. Tee – composer, arranger
  • 24 – composer, arranger

Charts

Certifications
Sales certifications for How You Like That
Region CertificationCertified units/sales
Canada (Music Canada)[129] Gold 40,000
South Korea (KMCA)[130]
Physical album 		Platinum 302,752^
China — 3,031,383[131]
Streaming
Japan (RIAJ)[132] Silver 30,000,000

^ Shipments figures based on certification alone.
Sales+streaming figures based on certification alone.
Streaming-only figures based on certification alone.

Release history
Release dates and formats for "How You Like That"
Region Date Format Label Ref.
Various June 26, 2020
[133]
July 17, 2020 CD single [22]
Italy July 3, 2020 Contemporary hit radio Universal [134]

See also

References
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