São Paulo Museum of Art

The São Paulo Museum of Art (Portuguese: Museu de Arte de São Paulo, or MASP) is an art museum located on Paulista Avenue in the city of São Paulo, Brazil.[2][3] It is well known for its headquarters, a 1968 concrete and glass structure designed by Lina Bo Bardi, whose main body is supported by two lateral beams over a 74 metres (243 ft) freestanding space, considered a landmark of the city and a main symbol of modern Brazilian architecture.[4]

The São Paulo Museum of Art
Museu de Arte de São Paulo
Location of São Paulo Museum of Art in São Paulo
São Paulo Museum of Art (Brazil)
Established1947
LocationAvenida Paulista 1578, São Paulo, Brazil
Coordinates23°33′40″S 46°39′21″W
Visitors314,859 (in 2015)[1]
DirectorHeitor Martins
CuratorAdriano Pedrosa
Public transit access Trianon-Masp
Websitewww.masp.art.br

The museum is a non-profit institution founded in 1947 by Assis Chateaubriand and Pietro Maria Bardi. MASP distinguished itself for many important initiatives concerning museology and art education in Brazil, as well as for its pioneering role as a cultural center.[5] It was also the first Brazilian museum interested in Post-World War II art.

The museum is internationally recognized for its collection of European art, considered the finest in Latin America and all Southern Hemisphere.[4][6] It also houses an emphatic assemblage of Brazilian art, prints and drawings, as well as smaller collections of African and Asian art, antiquities, decorative arts, and others, amounting to more than 8,000 pieces. MASP also has one of the largest art libraries in the country. The entire collection has been named by Brazil's Institute of History and Art to the Brazilian National Heritage list.[7]

History

General context
Assis Chateaubriand.
Pietro Maria Bardi.

At the end of the 1940s, Brazilian economy was going through large structural changes, consolidating the transition from an era dependent on coffee cycle to one of growing industrialization. The state of São Paulo specifically was attracting many industries and workers from many regions of the country and the world, and the city of São Paulo, in particular, had established itself as the most important industrial hub in the country.

Regarding the artistic life, however, São Paulo's most notable reference was still the Week of Modern Art of 1922. Despite the importance this event had enjoyed in the 1920s, Modernism wouldn't draw much attention of city dwellers and institutions in the following decades. There was only one art museum in São Paulo, the Pinacoteca do Estado, solely devoted to Academic art, besides a commercial gallery.

Assis Chateaubriand, founder and owner of Diários Associados, or "Associated Daily Press", the largest media and press conglomerate of Brazil at the time, was one of the most influential individuals of this period. Jockingly nicknamed "King of Brazil", he was a very active partaker in the national moves toward modernization. Backed by the power of his press conglomerate, Chateaubriand used to pressure Brazilian political and economical elite to help him in his "public campaigns". In the mid-1940s, Chateaubriand created the Campanha da Aviação ("aviation campaign"), which consisted of vigorous fundraising to acquire training aircraft, at the aim of endowing the country with a proper aviation system. As a result, more than one thousand aircraft were donated to Brazilian aviation schools.

After the end of the Campanha da Aviação, Chateaubriand would start a new campaign, with the boldly intent of acquiring masterpieces to form an art collection of international standard in Brazil.[8] He intended to host the museum in Rio de Janeiro, but chose São Paulo where he believed it would be easier to gather the necessary funds, since this city was enjoying a very prosperous moment. At the same time, the European art market had been deeply influenced by the end of World War II, making it possible to acquire fine artworks for reasonable prices.

Chateaubriand would need the help of an expert in the selection of the artworks. With that purpose, he invited Pietro Maria Bardi, an Italian professor, critic and art dealer, former owner of galleries in Milan and Rome, to help him create a "Museum of Classical and Modern Art". Bardi objected that there shouldn't be distinctions among arts, proposing simply a "Museum of Art", and accepted the invitation.[9] Planning to lead the project for only a year, Bardi would dedicate the rest of his life to it. He moved to Brazil together with his wife, the architect Lina Bo Bardi, and brought along his library and his private art collection.

The first steps (1947–1957)
Sandro Botticelli (Italian, 1445–1510). Virgin and Child with the Infant St. John the Baptist, 1490/1500. Tempera on panel, diameter 74 cm.
François Clouet (French, 1510–1572). The Bath of Diana, 1559/60. Oil on wood, 78 x 110 cm.

The museum was inaugurated and opened to public visitation on 2 October 1947, displaying the first acquisitions, amongst which canvases by Picasso and Rembrandt. In these first years of activity, the museum was located on the first floor of the Diarios Associados headquarters. Lina Bo Bardi was in charge of adapting the building to the needs of the museum, dividing it into four distinct areas: art gallery, a didactic exposition room about history of art, temporary exhibition room and an auditorium. MASP was the first Brazilian institution interested in acquiring works of modern art. The museum would quickly become a meeting point for artists, students and intellectuals, attracted not only by its holdings, but also because of the workshops and courses about history of art, temporary exhibitions of national and foreigner artists, and the educative program, open to receive manifestations of multiple fields of art, such as theater, cinema and music.

In the 1950s the museum increased its didactic performance, creating the Institute of Contemporary Art (offering workshops of engraving, drawing, painting, sculpture, dance and industrial design), the Publicity School (presently Superior School of Propaganda and Marketing), organizing debates about cinema and literature and creating a juvenile orchestra and a ballet company. The courses were frequently given by important names of the Brazilian artistic scene, such as the painters Lasar Segall and Roberto Sambonet, the architects Gian Carlo Palanti and Lina Bo Bardi, the sculptor August Zamoyski, and the motion-picture technician Alberto Cavalcanti.

Along with the amplification of the educational program, the museum witnessed the growth in importance of its collection and the international recognition of the institution. Between 1953 and 1957, a selection of 100 masterpieces of the museum's collection traveled throughout European museums, such as Musée de l'Orangerie (Paris) and the Tate Gallery (London), in a series of exhibitions organized with the intent of consolidating the collection. In 1957, the collection was also displayed in the United States, at the Metropolitan Museum of Art in New York City and in the Toledo Museum of Art. The following year, the holdings of MASP were exhibited at other Brazilian venues, such as the Museu Nacional de Belas Artes, in Rio de Janeiro.

The high-level of art excellence of its exhibitions promoted the museum those first years. Great notoriety and prestige were the results, which increased attendance and greater interest in fine arts.

Consolidation of the museum
Attributed to Rembrandt (Dutch, 1606–1669). Portrait of a Young Man with a Golden Chain, c. 1635. Oil on panel, 57 x 44 cm.

The collection's rising growth and importance soon required the construction of a building to headquarter the museum. With that purpose, the São Paulo City Hall donated a plot of ground, previously occupied by the Belvedere Trianon – a traditional meeting point of the Paulistano wealthy, which had been demolished in 1951 – to host the first edition of São Paulo Art Biennial. The ground on Paulista Avenue had been donated to the City Hall with the condition that the view to the downtown area and the valley of the Nove de Julho Avenue be preserved.

The new MASP building is the brainchild of Lina Bo Bardi. To preserve the required view of the downtown area, Bardi idealized a sustained building, supported by four massive concrete plain rectangular columns. The construction is considered to be unique worldwide for its peculiarity: the main body of the building stands on four lateral supporting pillars, generating a free area of 74 meters underneath the sustained building. Constructed between 1956 and 1968, the new site of the museum was inaugurated on 7 November by Queen Elizabeth II of the United Kingdom during her visit to Brazil.

Assis Chateaubriand would not get to see the inauguration of the new building. He died months before, victime of thrombosis. The media empire which he raised had also been facing difficulties since the beginning of the 1960s. Growing debts and the competition in the media market by Roberto Marinho's press conglomerate – caused the scarcity of the funds which had permitted the gathering of the collection.

The overthrow of Diários Associados and the death of its founder made the government intervene and pay for some of the debts contracted with foreign institutions. During the government of president Juscelino Kubitschek, Caixa Econômica Federal granted a loan to honor the financial obligations of the institution and secured the loan with its art collections. Years later, in the 1970s, the debt with the Brazilian government was negotiated and paid off.

In 1969, in response to a request by the museum, the Brazilian Institute for Historic and Artistic Heritage (IPHAN) registered MASP's holdings as part of the national heritage. Then, the collection became inalienable. It is part of Brazilian public patrimony, and any movement of works of the collection to outside of the country needs the authorization by IPHAN.

Notwithstanding the financial problems of the institution, São Paulo Museum of Art undergoes an even greater growing of its international recognizing. In the 1970s the museum gathered notoriety in the Eastern Hemisphere by organizing many exhibitions using selected works of its collection at Japanese museums. In 1973, the collection was presented at the Ministry of Foreign Relations in Brasília. MASP's collection was presented again in Japan in 1978/79, 1982/83, 1990/91, and 1995. In 1992, works of the French school and Brazilian landscapes were exhibited in the Museo Nacional de Bellas Artes, in Santiago, Chile, and in the Biblioteca Luís Angel Aragón, in Bogotá.

In 2011, MASP received an important donation of Asian Art and artcrafts from Ambassador Godoy to India, which is said to have placed MASP under the same category of the Metropolitan Museum of Art of New York, which houses items of anthropological interest as well as fine arts. Before that, MASP already figured amongst the 19 finest institutions of art in the world, which include D'Orsay in Paris and the Met itself. A new wing to harbor the collection will be dedicated in 2012, when MASP's restaurant and offices will be transferred to a building under restoration to its left.

The building
Exhibition room, São Paulo Museum of Art.
Exhibition of the "100 Maravilhas".

The present building of the museum was constructed by the São Paulo City Hall and inaugurated in 1968, in the presence of Queen Elizabeth II of the United Kingdom. It is famous for its remarkable brutalist structure and it is considered one of the landmarks of the Brazilian modern architecture. The building should be raised in the formerly site of Belvedere Trianon, on Paulista Avenue from where it would be possible to watch the downtown area and the Cantareira Mountains. José Borges de Figueiredo, the investor who sold the plot of ground to the City Hall, wrote a non-binding letter to the administration, asking that it be preserved as a "public place in perpetuity". While in the following years multiple proposed projects ignored his wish, the idea of an underground construction or, otherwise, a sustained one was chosen by the architect Lina Bo Bardi and engineer José Carlos Figueiredo Ferraz nevertheless. They conceived an underground block as well as a sustained structure, which would stand eight meters above the floor, with the use of four pillars connected by two huge concrete beams. Underneath those beams there lay what was considered a boldness, meaning a free space of 74 metres (243 ft) between the pillars and underneath the beams; the largest in the world at that time.[10] The building inaugurated the so-called protented technique reinforced concrete in Brazil.

In the construction of approximately 10,000 square metres (110,000 sq ft) there are – besides the permanent and temporary exhibition rooms – library, photo gallery, film gallery, video gallery, two auditoriums, restaurant, a store, workshop rooms, administrative offices and a technical reserved area. The building's installations and finishing are homely, as Lina Bo herself describes: "Concrete in sight, whitewash, flagstone flooring covering the great Civic Hall, tempered glass, plastic walls. Industrial black rubber flooring covering inner spaces. The belvedere is a 'square', with plants and flowers around, paved with parallelepipeds, according to Iberian-Brazilian tradition. There are also water spaces, small water mirrors with aquatic plants.[11] […] I didn't search for beauty. I've searched for freedom".[12] In 2003, the building was also registered as national patrimony by Brazilian Institute for Historic and Artistic Heritage.

In the museographic area, Lina Bo Bardi also innovated by using tempered crystal sheets leaned on concrete blocks bases as display supports for the paintings. The intention is to imitate the position of the canvas on the painter's easel. In the reverse of these supports, which are not used anymore, there were planks with information about the painter and the work. Paradoxically, the museum abandoned this model of exhibition at the same time when, at the end of the 1990s, it starts to be noticed and implemented by foreign institutions.

Between 1996 and 2001, the current administration of the museum undertook a vast and controversial reform. Notwithstanding the indispensable restoration of the general structure, the architect and former director of the institution Julio Neves determined the substitution of the original floor conceived by Lina Bo, the installation of a second elevator, the construction of a third underground floor, and the substitution of the water mirrors for gardens. Many architects allege that the reform caused a profound discharacterization of Lina's original project.[13]

The collection

The formation of the collection
Peter Paul Rubens and Workshop (Flemish, 1577–1640). Portrait of Albert VII, Archduke of Austria, c. 1615/32. Oil on canvas, 200 x 118 cm.

The main body of the collection was gathered between 1947 and 1960. Pietro Maria Bardi, formerly owner of commercial galleries in Milan and Rome, was in charge of searching and selecting the works which should be acquired, while Chateaubriand had to look for donors and patrons who shared his dream of endowing the country with a museum of international standard. Although many spontaneous donations had been registered, Chateaubriand gained reputation for using bold methods of persuasion. Endorsed by the influence of his Diários Associados Press, he negotiated with announcers his gathering of funds. After that, he rewarded the donors with the title of patrons, celebrating each new acquisition with banquets, speeches and even student parades in the streets of São Paulo, as happened at the arrival of Van Gogh's The Student.

The international art market was passing through a propitious moment for those who had funds to acquire high-quality works of art – there were many of them available in view of the end of the war, and Brazil enjoyed prosperity, having ceased to depend heavily on international production, as it was forced to develop its own industry during the war. The works of art were generally acquired in traditional and esteemed fine art auction houses, such as Christie's, Marlborough, Sotheby's, Knoedler, Seligman and Wildenstein.

The bold methods used by Chateaubriand to finance the formation of the collection produced many critics. Along with these, there were others related to the fact that the museum acquired works of art without the proper corroboration of authenticity. This impression was endorsed by the fact that the museum was at the time one of the major buyers in the international market. Unlike other institutions, whose acquisitions depended on approval of a curators council, the São Paulo Museum of Art usually acquired its pieces quickly, sometimes by telegram. Thanks to this agility the museum was able to gather important masterpieces, even when facing private collectors or institutions of major renown and bigger financial resources.

Francisco Goya (Spanish, 1746–1828). Portrait of Cardinal Luis María de Borbón y Vallabriga, c. 1798/1800. Oil on canvas, 200 x 106 cm.

At the end of the 1960s, Chateaubriand's press conglomerate was facing troubles, with growing debts and Roberto Marinho's media companies competition. The financial difficulties of Diários Associados caused the downfall of the museum's financial resources. Thus, after 13 years of great acquisitions, the museum increased its collection only by spontaneous donations of artists, companies and private collectors.

Overview of the collection

The São Paulo Museum of Art collection is considered the largest and more comprehensive collection of Western art in Latin America and all Southern Hemisphere. Among the 8,000 works of the museum, the collection of European paintings, sculptures, drawings, engravings, and decorative arts stands out. The French and Italian schools are more broadly represented, forming the main body of the collection, followed by Spanish, Portuguese, Flemish, Dutch, English and German masters. The museum also keeps a significant collection of Brazilian art and Brasiliana, which witnesses the development of Brazilian art from 17th century to nowadays. Still in the context of Western art, the museum possesses important holdings of Latin and North American art. In a smaller scale, the museum's holdings contemplate representative objects of many periods and distinct non-Western civilizations – such as African and Asian arts – and others which stand out for their technological, archaeological, historic, and artistic relevance, like the select collections of Egyptian, Etruscan, Greek and Roman antiquities, besides other artifacts of Pre-Columbian cultures and medieval European art.

Paintings
Giambattista Pittoni (1687/1767) Dioniso e Ariadne, c.1730/35
Almeida Júnior (1850–1899). Girl with a Book

Italian school

Titian (Italian, 1488/90-1576) Portrait of Cardinal Cristoforo Madruzzo, 1552.

Brazil and the Americas

French school

Renoir, Pink and Blue, Paris, 1881.
Jean-Baptiste-Siméon Chardin (1699–1779). Portrait of Auguste Gabriel Godefroy, 1741.

Spanish school

Dutch, Flemish and German schools

Van Dyck (Flemish, 1599–1641) Portrait of William Howard, 1638/40.
Thomas Lawrence (British, 1769–1830) The sons of Sir Samuel Fludyer, 1806.

English school

Please note that this list is not complete.

The museum also has some small collections of photographs, costumes and textiles, kitsch objects, etc.

Theft

On 20 December 2007, around 5:09 am, three men invaded the museum and took two paintings, considered to be among the most valuable of the museum: O Lavrador de Café (The Coffee Farmer), by Cândido Portinari, and the Portrait of Suzanne Bloch by Pablo Picasso. The whole action took about three minutes.[14] Art experts estimated value of the paintings at about 55 or 56 million dollars.[15] The paintings were recovered by the Brazilian police on 8 January 2008, in the city of Ferraz de Vasconcelos, in the Greater São Paulo.[16]

See also

References
  1. "Relatõrio Anual de Atividas MASP 2015" (PDF) (in Portuguese). São Paulo Museum of Art. 2016. p. 44. Retrieved 29 September 2017.
  2. "Museum of Art of São Paulo Assis Chateaubriand, São Paulo, Brazil, interactive Google street view photo and map". Geographic.org. Retrieved 10 August 2016.
  3. Authorities seek shut-down of renowned São Paulo art museum, CBCNews, 19 January 2008, retrieved 25 June 2009
  4. São Paulo Museum of Art, Encyclopaedia Itaú Cultural Visual Arts, retrieved 25 June 2009
  5. Preciosidades de um MASP sessentão (in Portuguese), Hipermeios, archived from the original on 10 July 2009, retrieved 25 June 2009
  6. O Masp pede socorro (in Portuguese), Forum Permanente, archived from the original on 10 July 2009, retrieved 25 June 2009
  7. IPHAN – Official note (in Portuguese), IPHAN, retrieved 25 June 2009
  8. Bardi, P.M. (1992), História do MASP, São Paulo: Instituto Quadrante, pp. 10–14, ISBN 85-7234-019-X
  9. MASP – Um museu no país das idéias audazes (in Portuguese), Instituto Lina Bo e P.M. Bardi, retrieved 25 June 2009
  10. Maciel, Carlos Alberto. Técnica moderna: entre o monumento e a construção cotidiana Archived 27 September 2007 at the Wayback Machine. Retrieved 26 June 2007.
  11. CEDAC. São Paulo 450 anos. Retrieved 2007-6-26.
  12. Oliveira, Fernanda. MASP: sob as linhas da arte, a liberdade Archived 12 October 2006 at the Wayback Machine. Retrieved 26 June 2007.
  13. João Domingues (28 October 2004). "MASP pede socorro!" (in Portuguese). Canal Contemporâneo. Retrieved 26 June 2007.
  14. "Picasso stolen from Brazil museum". BBC News. 20 December 2007. Retrieved 29 September 2017.
  15. "Stolen Picasso Painting Found in Brazil". CBS News. 8 January 2008. Retrieved 29 September 2017.
  16. Bruno Tavares; Rodrigo Pereira; Marcelo Godoy (8 January 2008). "Polícia recupera obras roubadas do Masp em dezembro – São Paulo – Estadão". Estadão (in Portuguese). Retrieved 29 September 2017.

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