Show das Poderosas

"Show das Poderosas" (English: Powerful Girls Performance) is a single by the Brazilian singer Anitta released on April 16, 2013.[1] The song served as the third single from her self-titled debut album (2013).[2] The song has sold 50,000 paid downloads on Brazilian iTunes, and almost 85,000 worldwide.[1] The song's music video has been viewed over 148 million times on YouTube.[1]

"Show das Poderosas"
Single by Anitta
from the album Anitta
Language
  • Portuguese
B-side"Menina Má"
ReleasedApril 16, 2013 (2013-04-16)
Recorded
Genre
Length2:30
LabelWarner
Songwriter(s)Larissa Machado
Producer(s)Umberto Tavares
Anitta singles chronology
"Meiga e Abusada"
(2012)		 "Show das Poderosas"
(2013)		 "Não Para"
(2013)
Music video
"Show das Poderosas" on YouTube

Upon its release, "Show das Poderosas" was met with favorable reception from music critics, many of whom praised it for being different from the other songs released at that time. Commercially, "Show das Poderosas" performed well on record charts.[2][3][4]

Background and release

By posting a video singing "Soltinha", by singer Priscila Nocetti, student Larissa de Macedo Machado was discovered by disc jockey (DJ) Renato Azevedo, known as Batutinha.[1] The DJ invited her to a test, in order to know if she really sang well and had a stage presence. Azevedo "was impressed by the singer's and girlfriends' ability to stiletto – a high-heeled dance mode, popularized by the American star Beyoncé", described Silvio Essinger, from O Globo.[3] With that, he decided to work with her.[3] One of the artist's complaints was her name, which she considered very common; Her suggestion was "Anita", in reference to the main character of the miniseries Presença de Anita: "Anita had a mystery that aroused the curiosity of men, women, everyone. It was just a girl, but at the same time I was fond of this joke.[3][5] Batutinha gave the idea of "Anitta" with two T's, and the singer agreed.[3]

Anitta was hired by the Rio de Janeiro funk shows producer Furacão 2000, and through it she released four tracks: "Menina Má", "Proposta", "Fica Só Olhando" and "Eu Vou Ficar".[5] In June 2012, manager Kamilla Fialho, paid R$260,000 to the company, so that the artist could be managed by her.[2] Fialho set up a show with musicians and dancers, invested in the image of Anitta, and presented her to producers Umberto Tavares and Mãozinha.[5] Anitta was coveted by major record labels; She was "rolling up" two of them until she decided on Warner Music, with whom she signed in January 2013, and on February 6, her first single "Meiga e Abusada" was released through the label.[1]

Critical reception

Alex Alves from Popline website commented, "Grab a funk singer who was a MC from Furacão 2000, add an avalanche of references in Beyoncé and finish with a dipping attitude inspired by The Pussycat Dolls.[1] The result will be Anitta, one of the greatest promises of national pop music in 2013".[3] Some elements of the instrumental were compared to those of Major Lazer's "Pon de Floor",[6] sampled in Beyoncé's single "Run the World (Girls)". The female empowerment message of the song was also compared that of "Run the World (Girls)".

Music video

Directed by Thiago Calviño, filming took place in a theater in Barra da Tijuca neighborhood, in Rio de Janeiro. The video is all in black and white and featured a ballet body made up of 30 dancers who together form an "army." It is inspired by the music video of "Run the World (Girls)" by the American singer Beyoncé. In April 2015 it became the first video of a female Brazilian artist to reach 100 million views on YouTube.[7][8][9]

Reception

In PopLine, Alex Alves commented: "Get a funky carioca singer who has been to MC of Hurricane 2000, add an avalanche of references on the Beyoncé line and end with an attitude immersion inspired by the Pussycat Dolls. greatest promises of national pop music in 2013."[10] Some instrumental elements of the song were compared to the instrumental of the single" Pon De Floor "of the Major Lazer project,[11] instrumentally that was reportedly used on the single "Run The World (Girls)" by Beyoncé.

Promotion

Anitta participated in programs where the song was released separately: Esquenta!,[12] Caldeirão do Huck, Encontro com Fátima Bernardes[13] and Mais Você, was one of global programs where the singer presented the song.[1][5]

It was a promoted single and also spawned the name of tour "Show das Poderosas Tour".[1] The song won several versions of videos, among other is British singer Adele, which was placed with the band remix video.[1] The theme song was the first tour of Anitta, and was also included in minifestival organized by Warner Music.[1]

Remix version

The remix was attended by the DJ and music producer of Anitta, Batutinha, and was launched to music download[14] only on iTunes.[2] The remix that was still being worked, received the genre funk carioca with the pop genre. The remix was recorded in studios in Rio de Janeiro and was included as the last track on the disc.[1]

Track listings

Charts

Certifications
Region CertificationCertified units/sales
Brazil (Pro-Música Brasil)[20] Gold 50,000[21]

Release history
Country Date Format Record company
 United States[22] April 9, 2013 (2013-04-09) Digital download Warner Music
 Brazil[23] April 16, 2013 (2013-04-16)
 Portugal[24]

References
  1. "Anitta e sua nova música "Show das Poderosas" - Celebridades - Notícia". Portal Pop Line. 7 July 2013. Retrieved 11 July 2013.
  2. "Brasil Hot Pop & Popular". Billboard Brasil. BPP. 43: 72. August 2013.
  3. "Anitta - Show das Poderosas - Vídeo - Músicas". Portal Pop Line. 25 July 2013. Retrieved 25 July 2013.
  4. "Revista: Anitta é Sucesso internacional!". R. Globo. 7 July 2013. Retrieved 11 July 2013.
  5. "Cantora Anitta é tratada como diva por Ana Maria Braga". Veja. 25 July 2013. Retrieved 25 July 2013.
  6. "Top 10: Músicas que samplearam "Pon De Floor", do Major Lazer". ObaOba. 24 July 2013. Retrieved 21 April 2017.
  7. "MC Anitta capricha no decote e grava clipe do hit Show das Poderosas". Retrieved 21 April 2017.
  8. "Anitta é a primeira artista brasileira a alcançar 100 milhões de visualizações em clipe". MdeMulher. Retrieved 21 April 2017.
  9. "17 vezes em que Anitta se inspirou em outras divas do pop". todateen. Retrieved 21 April 2017.
  10. Alves, Alex. "Termômetro: Show das Poderosas". PopLine. Retrieved 21 April 2017.
  11. "Top 10: Músicas que samplearam "Pon De Floor", do Major Lazer". ObaOba. Retrieved 21 April 2017.
  12. "Anitta - Show das Poderosas - Agora". R. Globo. 14 July 2013. Retrieved 14 July 2013.
  13. "Anitta canta 'Show das Poderosas' no Encontro com Fátima Bernardes". R. Globo. 26 November 2013. Retrieved 26 November 2013.
  14. Anitta canta 'Show das Poderosas', Retrieved on November 26, 2013
  15. "Brasil Hot 100 Airplay". Billboard Brasil. BPP. 43: 70. August 2013.
  16. "Anitta - Show das Poderosas". Billboard. Prometheus Global Media. January 18, 2014. Retrieved July 18, 2015.
  17. "Brasil Hot 100 Airplay". Billboard Brasil. Archived from the original on September 2, 2013. Retrieved July 18, 2015.CS1 maint: bot: original URL status unknown (link)
  18. "Rock sai do top 30 de rádios do Brasil pela 1ª vez desde 2000; veja lista". G1. Retrieved July 18, 2015.
  19. "Top AFP - Audiogest - Top 3000 Singles + EPs Digitais" (PDF) (in Portuguese). Associação Fonográfica Portuguesa. Retrieved July 9, 2020.
  20. "Brazilian single certifications – Anitta – Show das Poderosas" (in Portuguese). Pro-Música Brasil.
  21. Lane, Daniel (30 March 2014). "BCharts Vendas Digitais — BR". ABPD. Retrieved 5 April 2014.
  22. ""Show das Poderosas / Anitta"". iTunes Store (Estados Unidos). Retrieved 17 October 2015.
  23. ""Show das Poderosas / Anitta"". iTunes Store (Brasil). Retrieved 5 April 2014.
  24. ""Show das Poderosas / Anitta"". iTunes Store (Portugal). Retrieved 5 April 2014.
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