Me Gusta (Anitta song)

"Me Gusta" is a song by Brazilian singer Anitta featuring American rapper Cardi B and Puerto Rican rapper Myke Towers, from Anitta's upcoming fifth studio album Girl from Rio. It was released as the second single from the album through Warner Records on September 18, 2020.[1][2] The song's music video was filmed in Salvador, Bahia and released the same day. A remix featuring American singer 24kGoldn was released on November 20, 2020.[3]

"Me Gusta"
Single by Anitta featuring Cardi B and Myke Towers
from the album Girl from Rio
Language
  • English
  • Spanish
ReleasedSeptember 18, 2020 (2020-09-18)
Genre
Length3:01
LabelWarner
Songwriter(s)
Producer(s)
  • Ryan Tedder
  • Andres Torres
  • Mauricio Rengifo
  • RDD
Anitta singles chronology
"Tá com o Papato"
(2020)		 "Me Gusta"
(2020)		 "Modo Turbo"
(2020)
Cardi B singles chronology
"WAP"
(2020)		 "Me Gusta"
(2020)		 "Up"
(2021)
Myke Towers singles chronology
"La Luz"
(2020)		 "Me Gusta"
(2020)		 "Mi Niña"
(2020)
Remix artwork
24kGoldn singles chronology
"Tick Tock"
(2020)		 "Me Gusta (Remix)"
(2020)		 "I Admit It"
(2020)
Music video
"Me Gusta" on YouTube

Background and release

Anitta began shooting the music video for "Me Gusta" on February 13, 2020, in the Historic Center of Salvador—a city in which she had already recorded the music video for the song "Bola Rebola"—surrounded by journalists and the local population.[4][5] She posted the behind-the-scenes footage on her Instagram profile.[6]

"Me Gusta" was originally set to be released in April 2020, however, on March 27, 2020, Anitta announced she had to postpone the release of the song amid the COVID-19 pandemic.[7][8] Later on, on August 19, 2020, Anitta announced she would once again postpone the release of the song because of a "great opportunity" related to its release. She was originally scheduled to perform "Me Gusta" on the American TV show The Late Late Show with James Corden on August 20, 2020,[9][10] but due to the delay of "Me Gusta", she chose to perform her 2020 single "Tócame".[11]

Anitta then confirmed "Me Gusta" would be released on September 18, 2020. A week before the song's release, Anitta made suspense on her social media and posted a photo in which she appeared along with Myke Towers and a silhouette of a then-unknown artist.[12] The singer then clarified that the silhouette belonged to an artist that would be featured in "Me Gusta" along with Towers.[13] Two days after teasing the secret collaboration, Anitta confirmed that Cardi B would be featured on the song.[14][15] Anitta then revealed that she was thrilled to learn that the rapper agreed to participate in the song and that Cardi B was a last-minute addition.[16]

"Me Gusta" was then released worldwide on September 18, 2020, along with its music video.[17]

The song features on the soundtrack for EA Sports football video game, FIFA 21.

Production

Musically, "Me Gusta" is a funk carioca, pagode baiano, and Latin pop song.[18][19][20][21] Anitta and Cardi B perform in English and Spanish, while Myke Towers performs in the latter. In her verse, Cardi portrays her alter-ego "La Cardi" and references singer Shakira.[18]

Critical reception

In GQ, Isaac Garrido called it "an ode to Brazilian rhythms and colors". He further added that Anitta's voice "merges with that of Cardi B, with whom she achieves a synergy that celebrates the Latin spirit and together they own the touches of hip-hop and rap, delivered in a melodic Spanglish", and praised Myke Towers' verse.[22]

Industry awards
Awards and nominations for "Me Gusta"
Year Organization Award Result Ref.
2020 Capricho Awards Feature of the Year Won [23]
Prêmio F5 Hit of the Year Won [24]
Prêmio POP Mais Melhor Clipe Won [25]
Latin Music Italian Awards Best Latin Female Video Won [26]
Best Spanglish Song Won
2021 Premios Lo Nuestro Crossover Collaboration of the Year Pending [27]

Chart performance

The song debuted on the Billboard Hot 100 chart of October 3, 2020, at number 91, before falling off the chart the following week. It became Anitta's and Myke Tower's first entry on the US Billboard Hot 100. Me Gusta also stood out in iTunes from several countries, reaching #1 in 17 locations around the world. It also peaked among at #15 as the best-selling in the United States.

Music video

Directed by Daniel Russel, the music video was filmed in Salvador, Bahia and premiered on September 18, 2020. It features Afro-Latinas from Salvador and people from LGBTQ communities. The video shows scenes at a carnival-like street party and a runway.[28] In the video, Anitta wears several colorful outfits, including a rainbow dress. Cardi B wears a lavender corset and a rose-covered skirt.[18][29]

Anitta commented in an interview with NBC News that she received advice from an expert on Afro-Brazilian history on how to best showcase its roots through imagery. She also stated, "I understand it's music for people to have fun... But in the video, from behind, we have a message. We are exalting all types of women and saying how much we like it when they do whatever they want to do".[30]

Charts

Certifications and sales
Region CertificationCertified units/sales
Brazil (Pro-Música Brasil)[66] Diamond 160,000

Sales+streaming figures based on certification alone.

Release history
Region Date Format(s) Label(s) Ref.
Various September 18, 2020
Warner [2]
Italy September 25, 2020 Contemporary hit radio [67]

References
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  2. "Me Gusta (with Cardi B & Myke Towers) - Single by Anitta". Apple Music. Archived from the original on September 24, 2020. Retrieved September 24, 2020.
  3. Mahadevan, Tara C. (November 20, 2020). "Listen to Anitta's "Me Gusta" Remix with Cardi B and 24kGoldn". Complex. Retrieved November 21, 2020.
  4. "VÍDEO: Com ponto no ouvido para música nova não vazar, Anitta grava clipe em Salvador com o rapper Myke Towers". G1 (in Portuguese). Retrieved September 27, 2020.
  5. "Anitta: veja bastidores de gravação do clipe em Salvador". UOL (in Portuguese). Retrieved September 27, 2020.
  6. "Anitta grava mais um videoclipe em Salvador; artista lança música para carnaval na sexta-feira (14) - Verso - Diário do Nordeste". diariodonordeste.verdesmares.com.br (in Portuguese). Retrieved September 27, 2020.
  7. "Anitta adia estreia de novo clipe devido ao coronavírus: "Não combina com a situação"". Vagalume (in Portuguese). Retrieved September 27, 2020.
  8. "Anitta adia estreia de clipe gravado em Salvador: 'não combina com a situação de agora'". POPline (in Portuguese). March 27, 2020. Retrieved September 27, 2020.
  9. "Anitta adia para setembro estreia da música Me Gusta: "Outra oportunidade"". Metrópoles (in Portuguese). August 19, 2020. Retrieved September 27, 2020.
  10. "Anitta adia lançamento de 'Me Gusta': 'surgiu uma oportunidade incrível'". POPline (in Portuguese). August 19, 2020. Retrieved September 27, 2020.
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