Sugus

Sugus is a brand of chewy candy made by the Wrigley Company. The Swiss chocolate company Suchard created it in 1931.[1] Jacobs Suchard was acquired by Kraft Foods in 1990.[2] Wrigley acquired the candy business of Kraft Foods including the Sugus brand in 2004.[3]

Lemon, orange, strawberry, pineapple, cherry, apple, pear and peach (from top left to bottom right)
Square-shaped

Description

Sugus candies are square, and they are 20 mm (0.79 in) in length and width, and 7 mm (0.28 in) thick, including the packaging. There are several flavours, including lemon, orange, pineapple, raspberry and cherry, indicated by the colour of the packaging (yellow, orange, blue, red, and bright red, respectively), which is characteristic of the sweet. The classic packaging (which measured 6.3 by 4.5 cm) involves the sweet respecting the rectangular shape, with white text showing the Sugus name (in lowercase) and the specific flavor (in uppercase), all over the packaging. Within the packaging was a small, white light inner wrapper of 6.3 by 1.9 cm surrounding the sweet preventing adhesion to the outer wrapper, for example at times of excessive heat. The name, though only a brand, became the name of this product. It appeared on the market under other brands, with different names, but all are given the name Sugus.

Availability

Sugus is sold in Argentina, Belgium, Brunei, Cambodia, China, Hong Kong, Indonesia, Japan, Macau, Malaysia, Mexico, the Philippines, Portugal, Romania, Spain, South Africa, Namibia, Switzerland, Taiwan, Thailand, Uruguay and Vietnam.[4] It seems to enjoy great popularity in Asia, although being from Switzerland. The brand's Chinese name used in Hong Kong and China is "瑞士糖", literally meaning "Swiss candy".

References
  1. Archived December 17, 2013, at the Wayback Machine
  2. Caprino, Mariann (June 23, 1990). "Philip Morris To Acquire Suchard, A Swiss Coffee, Chocolate Company". The Associated Press. Retrieved October 28, 2020.
  3. "Wrigley to buy Kraft candies". Los Angeles Times. November 16, 2004. Retrieved October 28, 2020.
  4. "Wrigley.com :: Worldwide Brands". Wrigley Company. Retrieved 20 January 2012.
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