Swachh Bharat Mission

India's prime minister Modi at a rally to promote Swachh Bharat Mission

Swachh Bharat Abhiyan campaign, launched on 2 October 2014 on birth anniversary of Mahatma Gandhi, aimed to eradicate open defecation by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi, by constructing 90 million toilets in rural India at a projected cost of ₹1.96 lakh crore (US$27 billion).[19][20][21] The national campaign spanned 4,041 statutory cities and towns.[22][23] conceived in March 2014 at a sanitation conference organised by UNICEF India and the Indian Institute of Technology as part of the larger Total Sanitation Campaign, which the Indian government launched in 1999.[24]

A formal sanitation programme was first launched in 1954, followed by Central Rural Sanitation Programme in 1986, Total Sanitation Campaign (TSC) in 1999 and Nirmal Bharat Abhiyan in 2012.[25][26][27][28] A limited randomized study of eighty villages in rural (Madhya Pradesh) showed that the TSC programme did modestly increase the number of households with latrines, and had a small effect in reducing open defecation. However, there was no improvement in the health of children."[29][30] The earlier "Nirmal Bharat Abhiyan" rural sanitation program was hampered by the unrealistic approach.[31][32][33] Consequently, Nirmal Bharat Abhiyan was restructured by Cabinet approval on 24 September 2014 as Swachh Bharat Abhiyan.[23] The rural household toilet coverage in India increased from 1% in 1981 to 11% in 1991, to 22% in 2001, to 32.7% in 2011.[34] Since 2014, the Government of India, has made remarkable strides in reaching the Open Defecation Free targets. 36 states and union territories, 706 districts and over 603,175 villages have been declared open defecation free as of Jan 2020.[35] India has made rapid progress in ending open defecation across the Country which is having a huge impact on improving water, sanitation and hygiene (WASH). The Swachh Bharat Mission (SBM) has changed the behaviour of hundreds of millions of people with respect to toilet access and usage. 500 million people have stopped defecating in the open since 2014, down from 550 million to less than 50 million today. A tremendous achievement, only possible because of the Swacch Bharat Mission (SBM) (Clean India Campaign), led by the Prime Minister.[35] Even with these impressive figures, it is vital that social and behavioural change communication approaches keep pace with the service delivery to ensure that families receiving toilets continue to use them regularly.

The core objectives of the first phase of the mission were to reduce open defecation and improve management of municipal solid waste in both urban and rural areas. Elimination of open defecation was to be achieved through construction of individual household level toilets (often twin pit pour flush pit latrines), toilets and public toilets.[36] For improving solid waste management, cities were encouraged to prepare detailed project reports that are bankable and have a financial model.[36]

The second phase on the other hand focuses on sustaining gains of the first phase and improving management of the solid and liquid wastes.[4]

Swachh Bharat Abhiyan is expected to cost over ₹620 billion (US$8.7 billion).[9][37] The government provides an incentive of ₹12,000 (US$170) for each toilet constructed by a rural family.[19] An amount of ₹90 billion (US$1.3 billion) was allocated for the mission in the 2016 Union budget of India.[22][38] The World Bank provided a US$1.5 billion loan and $25 million in technical assistance in 2016 for the Swachh Bharat Mission to support India's universal sanitation initiation.[21] The programme has also received funds and technical support from the World Bank, corporations as part of corporate social responsibility initiatives, and by state governments under the Sarva Shiksha Abhiyan and Rashtriya Madhyamik Shiksha Abhiyan schemes.[20]

Manisha Koirala at Swachh Bharat Abhiyan in November 2014

One of the posters from cartoon based campaign by MCG drawn by the Cartoonist Shekhar Gurera

Beach cleaning robot Swachh Bot, made by a maker community in Chennai

[52]

• Anushka Sharma and the Vice President of India M V Naidu picked up a broom to help clean the cyclone-hit port city of Visakhapatnam, in the southern state of Andhra Pradesh, as part of the cleanliness campaign.[53]
• Prime Minister Modi nominated a number of organisations in October 2014 to be "brand ambassadors", including the Institute of Chartered Accountants of India, Eenadu and India Today as well as the dabbawala of Mumbai, who deliver home-made food to lakhs of people in the city. More than 3 million government employees and school and college students participated in the drive on the occasion.[54][55]
• A Swachh Bharat Run, attended by 1,500 runners, was organized at the Rashtrapati Bhavan on 2 October 2014.[56][57]
• Kunwar Bai Yadav lived in a village in Dhamtari district and sold seven of her goats to raise the money to build a toilet at her house at age 106 in 2016. She was declared a mascot of the campaign and visited by Prime Minister Narendra Modi.
• Inspired by the Clean India Mission, a robot named Swachh Bot was built by a maker community in Chennai to clean the wastes on Besant Nagar beach.[19][58]
• Ravindra Kumar, an IAS officer of Uttar Pradesh cadre who first conquered Mount Everest in 2013, scaled the world's highest peak again on May 23 this year and dedicated to Swachh Ganga Swachh Bharat Everest Abhiyaan 2019. Kumar said he scaled the mountain to give a call to people of India from the top of the world towards the urgent need of controlling water pollution, saving rivers and other sources of water and ensuring availability of clean water to all.[59]

Indian Naval Academy cadets taking part in Swachh Bharat Mission, 2016

The Government appointed CPWD with the responsibility to dispose of waste from Government offices.[60] The Ministry of Railways planned to have the facility of cleaning on demand, clean bed-rolls from automatic laundries, bio-toilets, dustbins in all non-AC coaches.[61][62] The Swachh Bharat Swachh Vidyalaya campaign was launched by the Minister of Human Resource Development, Government of India by participating in the cleanliness drive along with the school's teachers and students.[63][64]

Swachh Survekshan, commissioned by Ministry of Urban Development and carried out by Quality Council of India, is an extensive sanitation survey across several hundred cities to check the progress and impact of Swachh Bharat Abhiyan and to foster a spirit of competition among the cities. The performance of each city is evaluated on six parameters:

• Municipal solid waste, sweeping, collection and transportation
• Municipal solid waste, processing, and disposal of solid waste
• Open defecation free and toilets
• Capacity building and eLearning
• Provision of public toilets and community toilets
• Information, education and communication, and behavior change

The SBM received political sponsorship from the Prime Minister himself who started talking about sanitation even before he was elected.[81] He made a call to address the issue in his first address to the nation on the occasion of Independence day in 2014. Throughout the mission period, he continued to promote the mission through his speeches and was seen wielding the broom multiple times to clean the streets.[82] In 2019, he plogged on a beach in Mamallapuram during his morning walk; he was there to attend the informal summit with Xi Jinping.[83] Other political leaders and public figures including actors and actresses, sports men and women, owners of large business houses were roped in as ambassadors to promote the mission.[40]

Constructing toilets became the mission's singular focus, even though the core objectives were elimination of open defecation and improving solid waste management. Funds for solid waste management under the mission were diverted towards toilet construction.[84] Allocations for other sectors were also drastically reduced. Though behavioral change is one of the goals of the mission, only 1% of the mission’s outlay was spent on education and awareness.[85][86] Most of the allocation for the category, “information, education and communication”, that was to be used for awareness generation was spent towards print, radio and television advertisements.[86][84] No part of the Central Government’s allocation was spent on awareness generation at the grass roots.[84][86]

The mission was implemented with a target driven approach; villages, districts, towns and cities and even states declared themselves open defecation free (ODF) based on achievement of construction targets.

The SBM has also been criticized for being subsidy-driven rather than community-driven.[87]

For lack of sewerage systems, most of the toilets constructed under the mission rely on single pit or twin pits or septic systems for containment of faecal sludge. However, their appropriateness for the local context was not considered in the haste of achieving construction targets. For example, most of the 7.85 million toilets constructed at an estimated cost of INR 94,205 million in the 15 extreme flood-prone districts of Northern Bihar become unusable during the annual floods.[88] Besides the toilet itself being inaccessible, the containment structure is also inundated with flood waters making it unusable.[88]

The SBM does not even acknowledge the issues of the existing sewerage systems and the deaths of numerous sanitation workers caused in cleaning them.[89]

Even though elimination of open defecation was the core objective of the mission, it was never monitored by either of the Ministries. They both kept a track of toilets constructed and funds spent.[80] Therefore, the reality reported by independent surveys was very different from that reported by Government sponsored surveys.[90] Researchers found divergence between findings of the National Family Health Survey (NFHS) and National Annual Rural Sanitation Survey (NARSS); both conducted by the Government only a few months apart.[80]

By adding millions of on-site sanitation systems and not considering fecal sludge management, it will further add to pollution of the rivers in India.[91]

There is skepticism about the success of SBM which relates to sanitation workers. The people who make India clean, the sanitation workers, remain "invisible in the participation, process or consequences of this national level movement".[92]^:7 In 2015, one year after the launch of the program, hundreds of thousands of Indian people were still employed as manual scavengers in emptying bucket toilets and pit latrines.[93][94][95] Many continueto work on contractual arrangements without safety of their job and benefits that would accrue from a government job. The SBM has instead burdened the contractual sanitation workers to keep public places clean while keeping it voluntary for the public to deface public places by urinating, defecating or littering them.[89]

A report by WSSCC in 2019 found that the impact of the SBM for the most vulnerable was limited. The report stated that "Barriers due to physical disabilities, social/economic disparities, geography, sexual orientation, gender and caste were not addressed."[96]