The Magic Comic

The Magic Comic was a British comics magazine. It was the ill-fated third comics magazine from DC Thomson (after The Beano and The Dandy). It was aimed at a younger audience, with more emphasis on picture stories. The first issue was published on 22 July 1939. The comic ran for only 80 issues until 25 January 1941.[1] Paper rationing resulting from the outbreak of the Second World War caused its demise.

Two annuals, named The Magic Fun Book, were also published in 1941 and 1942. From 1943 to 1949, The Magic Comic would share its annual with The Beano, under the title, The Magic-Beano Book. The cover star was Koko the Pup who would later team up with Big Eggo in the Magic-Beano Books between 1943 and 1950 in the story named Eggo and Koko.

A first issue of The Magic comic was sold on eBay in February 2006 for £1,250 to a collector, and it was one of only 6 copies known to exist. A 'Very Fine' copy was also sold in 1997 for £2,975. On 20 January 2015 the first 24 issues of The Magic Comic were sold for £13,000 (+20% commission; 15,600); it came to £650 per comic.

On 31 January 1976 DC Thomson revived the comic.[1] This comic would go on to last until 1979.[2] This new comic was aimed at younger audience than The Beano and Dandy and was more of a pre-school comic than the earlier Magic comic. The comic was loosely concerned with magic of all kinds. Even though this new comic was considered a revival it contained none of the characters that appeared in the earlier Magic. However it did contain characters from The Beano with a spinoff of Biffo the Bear involving his niece and nephew, Cuddly and Dudley, appearing in the new comic.