Time Out (chocolate bar)

Time Out is a brand of chocolate bar manufactured by Cadbury Ireland. It was introduced in the United Kingdom and Ireland in 1992, followed by Australia and New Zealand in 1995. Mainly sold in pairs, it consists of a ripple of milk chocolate between two wafers, smothered in Dairy Milk milk chocolate. The bar was originally sold under the slogan "the wafer break with a layer of Flake". Since 2016 it has been re-branded as a single-bar version called Time Out Wafer. The original bar is still available in Australia, manufactured by Cadbury.

Time Out
Product typeConfectionery
OwnerCadbury
Introduced1992
Discontinued2016 (Refashioned into Time Out Wafer)
Related brandsList of Cadbury products
TaglineThe wafer break with a layer of Flake
A Time Out split in half

History

In Europe, Time Out was available for the Irish and UK markets and is produced by Cadbury Ireland. It was given a new look in 2010 with lighter blue packaging and was given a new slogan, "Everyone needs some Time Out". However, the new lighter-blue colour proved to be unpopular with customers, and so a few months later its colour reverted to the previously used dark-blue shade.

The bar was also available in Australia, New Zealand, New York City, Japan, Canada and South Africa.

When Time Out was first introduced, it was a substantial snack (about 25 grams), then suddenly it was downsized to 20.5 g. The newly released single-finger bar had shrunk down to 16 g before it was discontinued.

The current main twin-finger bar has a combined weight of 32 g (40g for Australia and New Zealand) and is suitable for vegetarians.

In February 2015, the company announced that production of Time Out would be transferred from Ireland to Poland. Sales of Time Out had been in decline for several years.[1]

Discontinuations and Rebrandings

As of 2016, Time Out has been discontinued in New York City, Japan, Canada, South Africa, Ireland, Poland and the United Kingdom due to poor sales and has been replaced with a single-bar version called Time Out Wafer. In Australia, Time Out was rebranded as Twirl Breakaway in January 2021.

Products
  • Cadbury Time Out
  • Cadbury Time Out Chunky
  • Cadbury Time Out Mint Chunky
  • Cadbury Time Out Orange
  • Cadbury Time Out Coffee
  • Cabdury Time Out Wafer

See also

References
  1. "160 jobs lost as Cadbury scraps the Pink Snack bar". thejournal.ie. 2015-02-26. Retrieved 2015-02-26.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.