Twirl (chocolate bar)

Twirl is a type of chocolate bar currently manufactured by the British chocolate brand Cadbury. Introduced by Cadbury UK as a single bar in the early 1970s, it was repackaged in 1984 as a twin bar. Although still produced in the United Kingdom it has been marketed internationally since the 1990s and is now one of the best-selling chocolate single bar Cadbury owns.[1][2] It consists of two Flake-style bars covered in milk chocolate. It's rumoured that the Twirl concept evolved from an over-spill flaw in the Flake manufacturing process.

Twirl
Product typeConfectionery
OwnerCadbury
CountryUnited Kingdom
IntroducedJune 19, 1984 (1984-06-19) London, United Kingdom[1]
Related brandsList of Cadbury products

Variations

The Twirl bar also has a snack sized version called Twirl Bites, which come in a bag containing several smaller Twirl like chocolates.

There is also a multipack version containing 4 twin twirl bars. This 4 pack weighs 136 grams, meaning each bar weighs exactly 34 grams. Considering each bar consists of 2 bars, each one is 17 grams.

In late 2019, Cadbury launched an orange-flavoured variety of Twirl in the UK to huge success. Many stores struggled to keep stock of the bar, repeatedly selling out due to the high demand.[3] In August 2020, Cadbury announced the return of the Orange Twirl. Consumers could join a pre-sale on Twitter to get access to the first new bars,[4] while stores would begin to stock them in September.[5]

References
  1. "Archived copy". Archived from the original on 2011-07-16. Retrieved 2011-07-28.CS1 maint: archived copy as title (link)
  2. "Archived copy". Archived from the original on 2011-09-07. Retrieved 2011-08-24.CS1 maint: archived copy as title (link)
  3. "Retailers struggle to meet demand for limited edition Twirl Orange". Retrieved 2020-08-21.
  4. "5,000 people queue for returning chocolate orange Twirl pre-sale". Retrieved 2020-08-21.
  5. "Cadbury brings back Orange Twirl bars". Retrieved 2020-08-21.


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