Toronto International Film Festival People's Choice Award

The Toronto International Film Festival Grolsch People's Choice Award is an annual film award, presented by the Toronto International Film Festival to the film rated as the year's most popular film with festival audiences.[1] The award's current corporate sponsor is Grolsch;[2] past sponsors of the award have included Cadillac.[3]

The winners of this award have often later earned Academy Award nominations, to the point that the award is now considered to be effectively the "starting gun" of the Academy Award nominations race.[4]

In 2009, the festival introduced separate People's Choice Awards for Documentaries and Midnight Madness.[5] In 2015, it also introduced a People's Choice Award for its satellite Canada's Top Ten festival,[6] which was discontinued after 2018 due to TIFF's decision to switch the Canada's Top Ten program from a dedicated festival to a series of week-long theatrical screenings.

Process

At each film screening, attendees are invited to "vote" for the film by rating the film on their ticket stub and depositing it in a box outside the theatre after the show.[7] However, to ensure that the voting process does not bias the award toward films that screened in larger theatres and that a film's own cast and crew cannot stuff the ballot box, the overall number of votes received is also weighted against the percentage of the screening audience that the total number of votes represented.[7] For example, a film which screened in a smaller theatre, but had a highly passionate fan base who voted for the film en masse, can have an advantage over a film that had a larger number of raw votes representing a smaller percentage of the overall viewers.[7] Because each film is screened multiple times over the course of the entire festival, the process also enables the organizers to evaluate which films are generating more audience buzz, by virtue of a significant increase in attendance and/or People's Choice votes at the follow-up screenings.[7]

For the 2020 festival, which was conducted primarily on an online streaming platform due to the COVID-19 pandemic, People's Choice voting was also conducted online; voters' e-mail addresses were cross-referenced against online ticket registrations to ensure that the vote could not be manipulated by people who had not actually seen the films.

After the awards are announced, the festival closes with a free public screening of the winning film at Roy Thomson Hall.

Winners

The table below shows the People's Choice winners of past years. Prior to 2000, only the overall winner was named each year; in that year, the festival began announcing the first and second runners-up for the award as well.[7]

The table notes whether films have been winners or nominees for the Academy Award for Best Picture, Best Foreign Language Film or Best Documentary Feature.

Prior to the creation of the separate People's Choice Award for Documentaries, the main award was won by two documentary films, Best Boy in 1979 and Roger & Me in 1989.

On four occasions to date, the award has been won by a Canadian film. Two of those films, The Decline of the American Empire in 1986 and The Hanging Garden in 1997, were also named as the winners of the juried award for Best Canadian Film, although the 2007 winner Eastern Promises and the 2015 winner Room were not. All four films were also Best Picture nominees at the Genie Awards or the Canadian Screen Awards, which The Decline of the American Empire and Room won.

YearFilmDirector(s)Academy Award honorsGenie/CSA honors
1978GirlfriendsClaudia Weill
1979Best BoyIra WohlBest Documentary Feature winner
1980Bad TimingNicolas Roeg
1981Chariots of FireHugh HudsonBest Picture winner
1982TempestPaul Mazursky
1983The Big ChillLawrence KasdanBest Picture nominee
1984Places in the HeartRobert BentonBest Picture nominee
1985The Official Story (La historia oficial)Luis PuenzoBest Foreign Language Film winner
1986The Decline of the American Empire (Le déclin de l'empire américain)Denys ArcandBest Foreign Language Film nomineeBest Picture winner
1987The Princess BrideRob Reiner
1988Women on the Verge of a Nervous Breakdown (Mujeres al borde de un ataque de nervios)Pedro AlmodóvarBest Foreign Language Film nominee
1989Roger & MeMichael Moore
1990Cyrano de BergeracJean-Paul RappeneauBest Foreign Language Film nominee
1991The Fisher KingTerry Gilliam
1992Strictly BallroomBaz Luhrmann
1993The SnapperStephen Frears
1994PriestAntonia Bird
1995AntoniaMarleen GorrisBest Foreign Language Film winner
1996ShineScott HicksBest Picture nominee
1997The Hanging Garden Thom FitzgeraldBest Picture nominee
1998Life Is Beautiful (La vita è bella)Roberto BenigniBest Picture nominee
Best Foreign Language Film winner
1999American BeautySam MendesBest Picture winner
2000Crouching Tiger, Hidden Dragon (Wo Ho Cang Long)[8] Ang LeeBest Picture nominee
Best Foreign Language Film winner
The Dish[8]Rob Sitch
Innocence[8]Paul Cox
Billy Elliot[8]Stephen Daldry
2001Amélie (Le fabuleux destin d'Amélie Poulain)[9]Jean-Pierre JeunetBest Foreign Language Film nominee
Maya[9]Digvijay Singh
Monsoon Wedding[9]Mira Nair
2002Whale RiderNiki Caro
Bowling for ColumbineMichael MooreBest Documentary Feature winner
Bend It Like BeckhamGurinder Chadha
2003ZatōichiTakeshi Kitano
Go FurtherRon Mann
The CorporationMark Achbar and Jennifer AbbottBest Documentary winner
2004Hotel RwandaTerry George
2005TsotsiGavin HoodBest Foreign Language Film winner
Live and BecomeRadu Mihaileanu
DreamerJohn Gatins
Brokeback MountainAng LeeBest Picture nominee
Mother of MineKlaus Härö
2006BellaAlejandro Gómez Monteverde
My Best Friend (Mon meilleur ami)Patrice Leconte
Dixie Chicks: Shut Up and SingBarbara Kopple and Cecilia Peck
2007Eastern Promises David CronenbergBest Picture nominee
JunoJason ReitmanBest Picture nominee
Body of WarEllen Spiro and Phil Donahue
2008Slumdog MillionaireDanny BoyleBest Picture winner
More Than a GameKristopher Belman
The Stoning of Soraya MCyrus Nowrasteh
2009Precious: Based on the Novel 'Push' by SapphireLee DanielsBest Picture nominee
Mao's Last DancerBruce Beresford
MicmacsJean-Pierre Jeunet
2010The King's SpeechTom HooperBest Picture winner
The First GraderJustin Chadwick
2011Where Do We Go Now? (وهلّأ لوين؟)Nadine Labaki
StarbuckKen ScottBest Picture nominee
A SeparationAsghar FarhadiBest Foreign Language Film winner
2012Silver Linings PlaybookDavid O. RussellBest Picture nominee
ArgoBen AffleckBest Picture winner
ZaytounEran Riklis
201312 Years a SlaveSteve McQueenBest Picture winner
PhilomenaStephen FrearsBest Picture nominee
PrisonersDenis Villeneuve
2014The Imitation GameMorten TyldumBest Picture nominee
Learning to DriveIsabel Coixet
St. VincentTheodore Melfi
2015RoomLenny AbrahamsonBest Picture nomineeBest Picture winner
Angry Indian GoddessesPan Nalin
SpotlightTom McCarthyBest Picture winner
2016La La LandDamien ChazelleBest Picture nominee
LionGarth DavisBest Picture nominee
Queen of KatweMira Nair
2017Three Billboards Outside Ebbing, MissouriMartin McDonaghBest Picture nominee
I, TonyaCraig Gillespie
Call Me by Your NameLuca GuadagninoBest Picture nominee
2018Green BookPeter FarrellyBest Picture winner
If Beale Street Could TalkBarry Jenkins
RomaAlfonso CuarónBest Picture nominee
Best Foreign Language Film winner
2019Jojo Rabbit[10]Taika WaititiBest Picture Nominee
Marriage Story[10]Noah BaumbachBest Picture Nominee
Parasite[10]Bong Joon-hoBest Picture winner
Best International Feature Film winner
2020NomadlandChloé Zhao
One Night in MiamiRegina King
BeansTracey Deer

References

  1. Walmsley, Katie (September 2009). "Oprah flick 'Precious' wins top award at Toronto". CNN. Retrieved June 8, 2010.
  2. "You Pick the Winner: How to Vote for the Grolsch People's Choice Award". TIFF. 2016.
  3. Chris Knight (2011-09-18). "Lebanese film wins TIFF People's Choice Award". National Post.
  4. "The Oscar race starts at TIFF – but who's in the running?". The Globe and Mail, September 7, 2017.
  5. "TIFF lineup expands with horror, music". Telegraph-Journal, July 22, 2009.
  6. "TIFF’s Top Ten Film Festival: Spotlight on Canadian film". Toronto Star, December 1, 2014.
  7. "Choose wisely: At the Toronto International Film Festival, how do you ensure that the people have actually spoken?". The Globe and Mail, September 7, 2017.
  8. "People prize Chinese action ; Best Canadian feature award goes to Calgary director Gary Burns". Toronto Star, September 18, 2000.
  9. "Movies win role in a traumatized world ; Toronto film festival ended with hope for better future". Toronto Star, September 17, 2001.
  10. Etan Vlessing, "Toronto: Taika Waititi's 'Jojo Rabbit' Wins Audience Award". The Hollywood Reporter, September 15, 2019.
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