The Corporation (2003 film)

The film features interviews with prominent corporate critics such as Noam Chomsky, Charles Kernaghan, Naomi Klein, Michael Moore, Vandana Shiva, and Howard Zinn, as well as opinions from chief executive officers such as Ray Anderson (from Interface, Inc.), business guru Peter Drucker, Nobel laureate economist Milton Friedman, and think tanks advocating free markets such as the Fraser Institute. Interviews also feature Dr. Samuel Epstein, who was involved in a lawsuit against Monsanto for promoting the use of Posilac, (trade name for recombinant Bovine somatotropin) to induce more milk production in dairy cattle and Chris Barrett who, as a spokesperson for First USA, was the first corporately sponsored college student in America.[3]

The Corporation grossed around $3.5 million in American box office receipts and had a worldwide gross of over $4.8 million,[1] making it the second top-grossing film for Zeitgeist Films.[4]

The extended edition made for TVOntario (TVO) separates the documentary into three 1-hour episodes:

• "Pathology of Commerce": About the pathological self-interest of the modern corporation.
• "Planet Inc.": About the scope of commerce and the sophisticated, even covert, techniques marketers use to get their brands into our homes.
• "Reckoning": About how corporations cut deals with any style of government - from Nazi Germany to despotic states today - that allow or even encourage sweatshops, as long as sales go up.

In 2005, the film was released on DVD as a 2-disc set that includes following:[5]

• Disc 1: the film, 2 tracks of directors' and writer's commentary, 27 minutes of "Q's & A's" with the filmmakers, 17 minutes of deleted scenes (not including a hidden clip of the "Milton Friedman Choir" singing "An Ode To Privatization"), 39 minutes of Janeane Garofalo interviewing Joel Bakan on Air America Radio's The Majority Report, 7 minutes of Katherine Dodds on grassroots marketing, theatrical trailer, subtitles in 3 languages (English, French, Spanish), and descriptive audio.
• Disc 2: 165 unused interview clips and updates sorted by both interviewee ("Hear More From...") and topic ("Topical Paradise"). "Related Film Resources", which is one of the topics in "Topical Paradise", includes trailers for 14 other documentary films and a 3-minute UK animated film.

In 2012, a new Canadian educational version was released for high school students. This "Occupy Your Future" version is exclusively distributed by Hello Cool World, who were behind the branding and grassroots outreach of the original film in four countries. This version is shorter and breaks the film into three parts. The extras include interviews with Joel Bakan on the Occupy movement, Katherine Dodds on social branding, and two short films from Annie Leonard's Story of Stuff Project.

Film critics gave the film generally favorable reviews. The review aggregator Rotten Tomatoes reported that 90% of critics gave the film positive reviews, based on 111 reviews with an average rating of 7.4/10. The website's critical consensus reads, "The Corporation is a satisfyingly dense, thought-provoking rebuttal to some of capitalism's central arguments."[6] Metacritic reported the film had an average score of 73 out of 100, based on 28 reviews.[7]

In Variety (October 1, 2003), Dennis Harvey praised the film's "surprisingly cogent, entertaining, even rabble-rousing indictment of perhaps the most influential institutional model for our era" and its avoidance of "a sense of excessively partisan rhetoric" by deploying a wide range of interviewees and "a bold organizational scheme that lets focus jump around in interconnective, humorous, hit-and-run fashion."[8]

In the Chicago Sun-Times (July 16, 2004), Roger Ebert described the film as "an impassioned polemic, filled with information sure to break up any dinner-table conversation," but felt that "at 145 minutes, it overstays its welcome. The wise documentarian should treat film stock as a non-renewable commodity."[9]

The Economist review, while calling the film "a surprisingly rational coherent attack on capitalism's most important institution" and "a thought-provoking account of the firm", calls it incomplete. It suggests that the idea for an organization as a psychopathic entity originated with Max Weber, in regards to government bureaucracy. The reviewer remarks that the film weighs heavily in favor of public ownership as a solution to the evils depicted, while failing to acknowledge the magnitude of evils committed by governments in the name of public ownership, such as those of the Communist Party in the former Soviet Union[10] or by monarchies and the Church.

An interview clip with psychiatrist Robert D. Hare appears for several minutes in The Corporation. A pioneer in psychopathy research whose Hare Psychopathy Checklist is used in part to "diagnose" purportedly psychopathic behavior of corporations in the documentary, Hare has since objected to the manner in which his work was presented in the film and the use of his work to bolster what he describes as the film's questionable thesis and conclusions. In Snakes in Suits: When Psychopaths Go to Work (2007; co-written with Paul Babiak), Hare writes that despite claims by the filmmakers to him during production that they were using psychopathy metaphorically to describe "the most egregious" corporate misbehavior, the finished documentary obviously intends to imply that corporations in general or by definition are psychopathic, a claim that Hare emphatically rejects:

To refer to the corporation as psychopathic because of the behaviors of a carefully selected group of companies is like using the traits and behaviors of the most serious high-risk criminals to conclude that the criminal (that is, all criminals) is a psychopath. If [common diagnostic criteria] were applied to a random set of corporations, some might apply for the diagnosis of psychopathy, but most would not.[11]

However, in his monologue in The Corporation and the transcript with added comments, Hare, in addition to pointing out differences between corporations, clearly uses generalized terms such as "tend", "most", "almost", "routinely", "much the same", "almost by their very nature", and "by definition" with regard to numerous of his characterizations of psychopathy applying to corporations.[12] Nonetheless, Hare insists that his guarded, qualified comments on the "academic exercise" of diagnosing certain corporations as psychopathic was used in support of a larger thesis that he was not informed in advance about and with which he did not agree.

• The Corporation is available for free download at the Internet Archive
• Paul, Leonard J. Paul. "Entire soundtrack, available for free download". Internet Archive.
• "The Corporation online". Hulu.