Venus (typeface)

Venus or Venus-Grotesk is a sans-serif typeface family released by the Bauer Type Foundry of Frankfurt am Main, Germany from 1907 onwards.[1][lower-alpha 1] Released in a large range of styles, including condensed and extended weights, it was very popular in the early-to-mid twentieth century.[3][4][5][6] It was exported to other countries, notably the United States, where it was distributed by Bauer Alphabets Inc, the U.S. branch of the firm.[7][8]

Venus Bold on an American metal type specimen sheet. Shown are the recut 'E' and 'F' with vertical rather than diagonal terminals on the horizontal strokes.

Like other "grotesque" typefaces of the period such as Akzidenz-Grotesk of the Berthold Type Foundry, Venus has a minimal, 'neutral' design, with a monoline structure and an absence of flourishes. However, compared to many later sans-serifs, such as Helvetica and Univers, it has a more irregular design, with stroke terminals at a variety of angles rather than generally exactly horizontal or vertical.[9] A notable feature is the distinctive motif of unusually high-waisted capitals, visible in the 'R', 'G' and 'E'. Walter Tracy describes this as similar to some of the much more adorned Art Nouveau and Secessionist lettering of the period.[10] Original versions had sheared horizontal stroke terminals on 'E' and 'F', but in the later metal-type period it was sold with alternate capitals without these.[11] The 'g' is single-storey and the sloped form is an oblique, rather than a true italic.[12]

A prominent use of it was Jan Tschichold's second book, Eine Stunde Druckgestaltung, (1930), which used it for body text.[10] It was also used in other avant-garde printing of the period.[13] Sainsbury's, a major United Kingdom supermarket chain, used Venus in its logo for many years.[14]

A number of digitisations have been released based on some styles of the family.[15][16] Monotype's 1920s Grotesque 215 and 216 series, created for their hot metal typesetting system, were also reportedly loosely based on it.[17]

Darrell Flood designed the Maximum Impact typeface, inspired from the Venus typeface.[18][19]

  • Venus Bold Extended
  • Venus Extra Bold
  • Venus Bold Condensed

References
  1. Alexander S. Lawson (January 1990). Anatomy of a Typeface. David R. Godine Publisher. pp. 298–305. ISBN 978-0-87923-333-4.
  2. Leonard, Charles C. "Paul Renner and Futura: The Effects of Culture, Technology, and Social Continuity on the Design of Type for Printing". Scholarworks. Retrieved 13 January 2017.
  3. Barnes, Paul; Schwartz, Christian. "Christian Schwartz and Paul Barnes deep in the archives: Venus 1907-27". Eye magazine. Retrieved 13 January 2017.
  4. Jeremy Aynsley; Wolfsonian-Florida International University (2000). Graphic Design in Germany: 1890-1945. University of California Press. pp. 103–8. ISBN 978-0-520-22796-5.
  5. Kupferschmid, Indra. "The True Typefaces of the Bauhaus". Fonts in Use. Retrieved 13 January 2017.
  6. Philip B. Meggs; Rob Carter (15 December 1993). Typographic Specimens: The Great Typefaces. John Wiley & Sons. pp. 10–11. ISBN 978-0-471-28429-1.
  7. Budrick, Callie. "Vintage Fonts: 35 Adverts From the Past". Print. Retrieved 20 March 2016.
  8. McGrew, Mac. American Metal Typefaces of the Twentieth Century (Second, revised ed.). Oak Knoll. p. 352. ISBN 0-938768-39-5.
  9. Heidrun Osterer; Philipp Stamm (8 May 2014). Adrian Frutiger – Typefaces: The Complete Works. Birkhäuser. p. 96. ISBN 978-3-03821-260-7.
  10. Walter Tracy (January 2003). Letters of Credit: A View of Type Design. D.R. Godine. pp. 97–9. ISBN 978-1-56792-240-0.
  11. Hardwig, Florian. "Sexual Politics – Kate Millett". Fonts in Use. Retrieved 20 April 2019. Bauer recut the E, F and L in all sizes and styles of Venus, straightening the diagonally sheared terminals
  12. Majoor, Martin (Spring 2007). "Inclined to be dull". Eye. Retrieved 3 August 2015.
  13. Angela Kottke. Die Auswirkungen des Bauhauses auf die Buchgestaltung der zwanziger Jahre. Diplom.de. pp. 86–7. ISBN 978-3-8324-4869-1.
  14. https://fontsinuse.com/uses/3636/sainsbury-s-packages-1962-1977
  15. "Venus". Fonts in Use. Retrieved 13 January 2017.
  16. "Venus". MyFonts. URW++. Retrieved 17 April 2019.
  17. Mosley, James. "The Nymph and the Grot, an update". Type Foundry (blog). Retrieved 13 January 2017.
  18. "Maximum Impact by Dadiomouse". Creative Fabrica. Retrieved 1 August 2020.
  19. "Maximum Impact Font". dafont.com. Retrieved 18 September 2020.
  1. Some sources say 1906.[2]
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