WDVI

WDVI is an adult contemporary station in Rochester, New York, broadcasting on 100.5 FM. The station is owned and operated by iHeartMedia. Its studios are located at the Five Star Bank Plaza building in downtown Rochester, and its transmitter site is in Victor, New York.

WDVI
CityRochester, New York
Broadcast areaRochester area
Frequency100.5 MHz (HD Radio)
BrandingMix 100.5
SloganMore Music, More Variety
Programming
FormatFM/HD1: Adult contemporary
HD2: Kids Hits
Ownership
OwneriHeartMedia
(iHM Licenses, LLC)
WAIO, WHAM, WHTK, WKGS, WNBL, WVOR
History
First air date
1963 (as WVOR-FM)
Former call signs
WVOR-FM (1963-2006)
Call sign meaning
DVI = DrIVe (callsign transposed, previous branding)
Technical information
Facility ID37546
ClassB
ERP50,000 watts
HAAT146 meters
Transmitter coordinates
43°2′1.00″N 77°25′18.00″W
Links
WebcastListen Live
HD2: Listen Live
Websiterochestersmix.iheart.com

History

100.5 was previously known as WVOR-FM, a hot adult contemporary music station for many years. The station was owned by the Lincoln Group before being sold to American Radio Systems (ARS), a forerunner of CBS Radio. ARS was forced to sell the station to Jacor to meet Federal Communications Commission (FCC) ownership restrictions. Jacor would later be absorbed by Clear Channel (now iHeartMedia).

WVOR-FM rebranded from "Mix 100.5" to "The Drive" in 2006, leaning its direction towards adult album alternative; the WVOR calls would be placed on sister station WISY, in nearby Canandaigua. The station is still a Mediabase hot adult contemporary reporter, however. The AAA lean was dropped in 2012.

On June 30, 2017 at 5PM, WDVI returned to its previous brand as "Mix 100.5".[1] It has shifted to adult contemporary on August 3, 2020 while kept its current branding.[2]

References
  1. A New Mix Drives Into Rochester Radioinsight - June 30, 2017
  2. Mix 100.5 Rochester Shifts to AC


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