WRMM-FM

WRMM-FM (101.3 FM) is a radio station licensed to serve Rochester, New York, United States. The station is owned by Stephens Media Group.[1][2] Its studios are located at the First Federal Plaza building in downtown Rochester, and its transmitter site is in Rochester's west side.

WRMM-FM
CityRochester, New York
Broadcast areaRochester, New York
Frequency101.3 MHz
BrandingWarm 101.3
SloganToday's Soft Rock
The Holiday Gift of Music (November and December)
Programming
FormatAdult contemporary
Christmas music (November and December)
Ownership
OwnerStephens Media Group
(Stephens Media Group - Rochester, LLC)
WZNE, WFKL
History
First air date
1966 (1966) (as WNYR-FM)
Former call signs
WNYR-FM (1966−1967)
WEZO (1967–1988)
WRMM (1988–1990)
Call sign meaning
WaRM Music
Technical information
Facility ID1907
ClassB
ERP27,000 watts
HAAT195 meters (640 ft)
Transmitter coordinates
43°10′13.00″N 77°40′23.00″W
Links
WebcastListen Live
Websitewarm1013.com

WRMM broadcasts an adult contemporary music format and during November and December broadcasts Christmas music.[3]

History

Historically, the station was the sister station to AM 680/990, now WDCX. Then-WRNY signed on an FM signal at 97.7 in the early 1950s but shut it down in 1955. Twelve years later, the same station, now known as WNYR, signed a new FM signal at its current location, at which it has broadcast ever since. Prior to 1988, WRMM was known as WEZO and had an Easy Listening (Bonneville) format. AM 990 and WRMM were separated in 1996; WRMM was sold to CBS Radio and AM 990 to a religious broadcaster.

Entercom Communications acquired the station from CBS Radio on November 30, 2007. However, because Entercom's acquisition of CBS's Rochester radio cluster exceeded the Federal Communications Commission's single-market limit on radio station ownership, Entercom put WRMM, along with WZNE and WFKL, back on the market. As of May 2008, Stephens Media Group took over ownership of WRMM.

References
  1. "WRMM-FM Facility Record". United States Federal Communications Commission, audio division.
  2. "WRMM-FM Station Information Profile". Arbitron.
  3. "And The Holiday Gift of Music begins! We kicked it off with the number one Christmas song that you voted for- Bing Crosby's It's Beginning To Look A Lot Like Christmas! Starting the holidays a little early- after the year we've been through...why not?". WARM 101.3 via Facebook. November 4, 2020. Retrieved November 6, 2020.


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