WVOR

WVOR (102.3 FM) is a radio station broadcasting a soft adult contemporary format. Licensed to Canandaigua, New York, United States, the station serves the Rochester area. The station is owned and operated by iHeartMedia.[1] Its studios are located at the Five Star Bank Plaza building in downtown Rochester, and its transmitter site is in Canandaigua. The station also plays Christmas music during the holidays.

WVOR
CityCanandaigua, New York
Broadcast areaRochester area/Finger Lakes
Frequency102.3 MHz (HD Radio)
BrandingSunny 102.3
SloganCanandaigua's Variety Station
Programming
FormatFM/HD1: Adult contemporary
HD2: Oldies ("Cool Oldies")
HD3: Soft adult contemporary ("The Breeze")
Ownership
OwneriHeartMedia
(iHM Licenses, LLC)
WAIO, WDVI, WHAM, WHTK, WKGS, WNBL
History
First air date
July 16, 1974 (1974-07-16) (as WCGR-FM)
Former call signs
WCGR-FM (1974–1975)
WFLC (1975–1989)
WLKA (19893-3–1996)
WMHX (1996–1998)
WISY (1998–1999)
WMAX-FM (July 30–August 2, 1999)
WISY (1999–2006)
Call sign meaning
W Voice Of Rochester
Technical information
Facility ID8505
ClassA
ERP3,400 watts
HAAT86 meters (282 ft)
Transmitter coordinates
42°51′47″N 77°19′22″W
Links
WebcastListen Live
Websiteradiosunny.iheart.com

History

The station went on the air July 16, 1974 as WCGR-FM, a simulcast of middle-of-the-road station WCGR (1550 AM).[2] It became WFLC in 1975[3] and dropped the WCGR simulcast in favor of country music;[4] the call letters stood for "Wayne Finger Lakes Country."[5] The call letters changed to WLKA on May 15, 1989. On February 19, 1996, the station changed its call sign to WMHX; the station then changed to WISY on March 1, 1998, to WMAX-FM on July 30, 1999, back to WISY on August 2, 1999. and to the current WVOR on June 27, 2006.[6] The WVOR call sign was "parked" on 102.3 after the station that held that call sign, a heritage Rochester FM station now known as WDVI, changed its call sign and format in 2006. WVOR now has an HD 2 channel, an oldies format.[7]

To avoid cannibalizing WDVI's audience, WVOR has in recent years begun focusing its marketing efforts on its city of license, targeting Canandaigua and the western Finger Lakes. The station remains operated out of iHeart's Rochester offices and carries the company's syndicated Murphy, Sam & Jodi morning drive time program as well as Delilah.

References
  1. "WVOR Facility Record". United States Federal Communications Commission, audio division.
  2. Broadcasting Yearbook 1975 (PDF). 1975. p. C-126. Retrieved September 20, 2014.
  3. "Call letters" (PDF). Broadcasting. September 8, 1975. Retrieved September 20, 2014.
  4. Broadcasting Yearbook 1976 (PDF). 1976. p. C-131. Retrieved September 20, 2014.
  5. Broadcasting-Cable Yearbook 1981 (PDF). 1981. p. C-156. Retrieved September 20, 2014.
  6. "WVOR Call Sign History". United States Federal Communications Commission, audio division.
  7. "HD radio".
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