WLFM-LD

The former allotment, channel 65, was originally for a planned station of WERE-AM back in the 1950s.[1] The station never materialized and thus WERE-TV never aired. The channel 65 allotment was eventually used in 1998 when W47BE moved from channel 47 as W65DL. In 2000, the call letters were changed to WXOX, which were originally assigned to a radio station on AM 1250 in Bay City, Michigan.

In the final years as WXOX, the station was affiliated with the Home Shopping Network (HSN). HSN had previously aired in Cleveland on WQHS-TV (channel 61), which was purchased by Univision in 2002.

WXOX submitted an application to move to channel 44 and increase power to 120 kW, but then modified the application to convert the analog transmission to digital.[2] FCC findings stated that channel 44 would cause interference with nearby WNEO.[3] So WXOX instead decided to briefly carry a digital feed on WCDN-LD2.[4] WXOX was then forced off the air on October 27, 2009 when wireless carrier Verizon purchased the part of the wireless spectrum where the station had been broadcasting.[5] An attempt was made to convert WXOX to a low-power digital station on channel 31,[6] which was previously used by WJW before the June 12 analog shutoff date. However, due to potential co-channel interference issues with CITY-DT-2 across the lake in Woodstock, Ontario (which also broadcasts on UHF 31, in digital), the application was abandoned.

In May 2011, the station's owners, Venture Technologies Inc., filed a new FCC request to move the station to Channel 6 analog[7] leading to speculation that it would be used to carry the audio feed of an FM radio station since the sound of channel 6 analog can be heard at 87.7 FM on any FM radio.

WLFM-LP was scheduled to launch in July 2012, but the station did not debut until September 9, 2012 (during at least part of the month in between, the station stunted with, among other things, a loop of "My Town" by The Michael Stanley Band, as well as a cassette tape-recorded loop of snippets of each number 1 song on the Billboard Hot 100 list from 1955 to 1992, with occasional station IDs in between and the TV signal showing either a loop of slides of local buildings and sights, or a screensaver for Western Digital).[8][9]

The website Radio World described WLFM-LP as a "Franken-FM... an unholy mix of radio and TV stations." The WLFM-LP studios are located at the Cleveland Agora.[10]

From its launch until January 1, 2014, the station – branded 87.7 Cleveland's Sound – aired a mixed format of alternative rock and AAA music, focusing more on alternative rock towards the end. As 87.7 Cleveland's Sound, the WLFM-LP local on-air staff included Archie Berwick, Kim Monroe, Rachel Steele, Lyd the Kidd (Lydia Puccini), Bull (Sean Robertson), Dan Stansbury, Rocco the Rock Dog (Ric Bennett), and Chad Zumock. WLFM-LP was named best local radio station in 2013 by readers of Cleveland Scene.[11][12][13][14][15]

From mid-October 2012 until its cancellation in late September 2013, the station aired Inner Sanctum, a locally produced music program featuring Cleveland area bands. Cleveland Scene observed that although it bills itself as "a local station for Clevelanders by Clevelanders", WLFM-LP "pulled the plug" on a local show. Program director Ryan Benes said the station was going "in a different direction". Host Pat Johnson said the station "was hoping for a big summer and that hasn't translated into sales yet". Previously broadcast on WENZ, WKRK-FM, and WNWV, Inner Sanctum had recently celebrated its 20-year anniversary.[16][17]

The final song to air on WLFM-LP as 87.7 Cleveland's Sound was "Hate Me" by Blue October.[18]

On December 11, 2013, it was reported that WLFM-LP would soon enter into a local marketing agreement (LMA) with Cincinnati-based TSJ Media; the LMA began at 12:00 a.m. on January 1, 2014, and was accompanied by a format change. The "Franken-FM" radio station now airs a Spanish language format, consisting largely of Latin music. WLFM-LP is currently branded La Mega 87.7, and uses the slogan "Latino and Proud".[19][20][21]

Since the 2014–15 NBA season, WLFM-LP served as the Spanish language radio home of the Cleveland Cavaliers. Rafael Hernandez Brito was the team's Spanish language play-by-play announcer.[22]

Beginning in 2018, La Mega 87.7 started to also serve as the Spanish language radio outlet for the Cleveland Browns. As he did for the Cavaliers broadcasts, Hernandez Brito served as play-by-play announcer.[23]

In March 2019, it was reported that WLFM-LP would soon enter into a local marketing agreement (LMA) with Columbus-based La Mega Media, Inc.; the LMA began at 12:00 a.m. on March 25, 2019, and was accompanied by a programming change.

WLFM-LP signed off their analog broadcast on RF 6 on June 30, 2020, due to the Federal Communications Commission (FCC) requiring the station to convert to a digital broadcast, rendering the operation as a radio station unusable due to the different technologies used from analog FM, HD Radio, and ATSC. La Mega 87.7 (rebranded as La Mega Cleveland) is now heard exclusively as an online stream on both their website and mobile phone apps. As a result of the spectrum repack, WLFM-LP was able to file for a suitable frequency on RF 20.

On July 29, 2020, WLFM-LP started broadcasting as a digital TV station on RF 20, carrying Jewelry Television as their primary affiliate. The suffix at the end of the calls was changed from LP to LD.