WLTF

WLTF is a radio station licensed to Martinsburg, West Virginia. Owned by the West Virginia Radio Corporation, it broadcasts a Christmas Music format.

WLTF
CityMartinsburg, West Virginia
Broadcast areaEastern Panhandle of West Virginia
Potomac Highlands of West Virginia
Central Maryland
Northern Shenandoah Valley
Northern Virginia
Frequency97.5 MHz
BrandingToday's 97-5
SloganMore Music and Better Variety
Programming
FormatAdult Contemporary
Ownership
OwnerWest Virginia Radio Corporation
(West Virginia Radio Corporation of the Alleghenies)
WEPM, WICL
History
First air date
1949
Former call signs
WEPM-FM (1949–1973)[1]
WESM (1973–1981)
WKMZ (1981–2001)
WLTF (2001–2017)
WKMZ-FM (2017-2019)
Former frequencies
94.3 MHz (1949–1962)[2]
Technical information
Facility ID53486
ClassB
ERP11,500 watts
HAAT316 meters (1,037 ft)
Transmitter coordinates
39°27′33.0″N 78°3′48.0″W
Links
WebcastWLTF Webstream
WebsiteWLTF Online

Its signal covers the "four state" region, east into Washington, DC, south to Luray, Virginia, west into Grantsville, Maryland, and north into Altoona, Pennsylvania, although the station primarily targets Martinsburg.

History

On October 31, 2014, Prettyman Broadcasting announced the sale of WLTF to West Virginia Radio Corporation (WVRC) for an unknown sum.[3] Included in the same were sister stations WEPM and WICL.[3] WVRC assumed control of the stations, through a Local marketing agreement, on November 1.[3] The purchase was consummated on February 13, 2015, at a price of $3 million.

On November 24, 2017, the station flipped to a CHR format and changed its call sign to WKMZ-FM. The station was unable to reclaim its legacy WKMZ callsign due to the existence of WKMZ-LP in Ruckersville, Virginia.[4]

On April 24, 2019, the station changed its call sign back to WLTF.

On April 30, 2019, WLTF dropped its Contemporary Hit Radio format as "97.5 WKMZ" and began stunting with Christmas Music as "Santa 97.5".[5] At Midnight, on May 1, 2019, the stunting ended and the format of WLTF flipped to Adult Contemporary branded as "Today's 97-5".[5]

References

  1. "Call letter actions" (PDF). Broadcasting. December 10, 1973. p. 58.
  2. "Actions of April 20" (PDF). Broadcasting. April 30, 1962. p. 84.
  3. Venta, Lance (October 30, 2014). "West Virginia Radio Corporation Expands Into Martinsburg/Hagerstown/". Radio Insight. Retrieved October 30, 2014.
  4. "WKMZ Returns To Hagerstown With CHR". Radio Insight. Retrieved 2017-11-24.
  5. Venta, Lance (May 1, 2019). "Today's 97.5 WLTF Returns To Martinsburg/Hagerstown". Radio Insight/RadioBB. Retrieved May 1, 2019.
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