WQRV

WQRV (100.3 FM) is an adult hits-formatted radio station with a main focus on Classic Hits serving the Huntsville, Alabama, market, which includes counties in northern Alabama and southern central Tennessee.[2] Owned and operated by iHeartMedia, the station's studios are located in Madison, Alabama and its transmitter is located north of Huntsville.

WQRV



Logos for WQRV and HD subchannels.
CityMeridianville, Alabama
Broadcast areaHuntsville, Alabama
Frequency100.3 MHz (HD Radio)
Branding100.3 The River
SloganWe Play Anything!
Huntsville's #1 Hit Music Station! (HD2)
Huntsville's New Alternative (HD3)
Programming
FormatAnalog/HD1: Adult Hits
HD2: Contemporary hit radio "106.5 Kiss FM"
HD3: Alternative rock "Alt 92.9"
Ownership
OwneriHeartMedia
(iHM Licenses, LLC)
WTAK-FM, WBHP, WHOS, WDRM
History
First air date
1962 (1962) (as WVNA-FM)
Former call signs
WVNA-FM (1962–2000)
WLAY-FM (2000–2006)[1]
Call sign meaning
W Q RiVer
Technical information
Facility ID19456
ClassC2
ERP8,500 watts
HAAT299 meters (982 ft)
Transmitter coordinates
34°47′36″N 86°37′51″W
Translator(s)92.9 W225AH (Huntsville, relays HD3)
106.5 W293AH (Huntsville, relays HD2)
Links
WebcastListen Live
Listen Live (HD2)
Listen Live (HD3)
Website1003theriver.iheart.com
1065kissfm.iheart.com (HD2)
alt929huntsville.iheart.com (HD3)

History

This station had been WVNA-FM since 1962 before becoming country music formatted WLAY-FM on March 30, 2000. This lasted until a 2006 change to match a format and positioning change to "The River." The station was assigned the WQRV call letters by the Federal Communications Commission on March 10, 2006.[1]

WLAY logo

WQRV began in April 2006 as a format relocated from the former WWXQ 92.5 and WXQW 94.1 MHz frequencies, which iHeartMedia (then known as Clear Channel Communications) had sold to Cumulus Media. Those stations were known collectively as "WXQ." The station frequency was transferred from Florence, Alabama, to the west of the Huntsville market in Meridianville, Alabama.

The station originally broadcast a more rock-based classic hits format as The River; eventually, by the late 2000s, it had shifted to pop-based classic hits of the 60s, 70s, and 80s, while still mixing in rock hits.

Rick and Bubba relocated from crosstown rival WRTT-FM on January 2, 2008.[3]

HD Radio

On September 13, 2018, after briefly stunting with baseball-related music as "Trash Pandas Radio", WQRV-HD3 launched an alternative rock format as Alt 92.9. It is carried on translator station W225AH.[4]

References
  1. "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  2. "Station Information Profile". Arbitron. Archived from the original on March 1, 2010.
  3. "WDRM-FM still king of area radio". The Huntsville Times. 2007-12-09.
  4. "Alt 92.9 Launches In Huntsville". RadioInsight. 2018-09-13. Retrieved 2018-09-21.


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