WSAV-TV

The station began broadcasting on VHF channel 3 on February 1, 1956 and was co-owned with WSAV radio (630 AM; later WBMQ) after a long legal battle over the frequency with the owners of WJIV (900 AM). It initially aired an analog signal from a transmitter on top of a bank building on Broughton Street in Downtown Savannah. The flashing WSAV sign was a landmark on the street for many years. WSAV radio had long carried NBC Radio programming, so WSAV-TV took the NBC television affiliation.

It shared ABC with CBS affiliate WTOC-TV (channel 11) until 1970, when WJCL-TV (channel 22) started operations as a full-time ABC affiliate. During the late 1950s, WSAV-TV was also briefly affiliated with the NTA Film Network.[3] WSAV briefly had an FM station using an antenna atop the middle of three AM towers at the transmitter facility on Oatland Island. However, without many listeners to the simulcast programming, the FM operation was ended in the 1950s.

In 1960, WSAV-AM-TV moved into a brand-new facility on Victory Drive, where WSAV-TV still is located today. A new tower was built at the site boosting its signal to many of the surrounding counties in Georgia and South Carolina. The current tower near Pooler was built in 1976. In the same year, the WSAV stations were sold to different parties, with WSAV-TV going to the News-Press & Gazette Company.[4] In 1982, the station swapped affiliations with WJCL and became an ABC affiliate. That network had become number one in the country and was searching for stronger affiliates. However, WSAV returned to NBC a mere three years later in 1985, one year before that network became number one again.

In the 1990s, like many other commercial television stations in the United States, WSAV was sold several times. NPG sold its entire broadcasting group of the time to the first incarnation of New Vision Television in 1993. Ellis Communications bought the New Vision stations in 1995.

In 1996, Ellis was sold to Retirement Systems of Alabama who merged it with AFLAC's former broadcasting division to form Raycom Media. Since AFLAC had owned rival WTOC, Raycom could not keep both stations due to Federal Communications Commission (FCC) regulations at the time forbidding common ownership of two stations in the same market; this rule would be partially repealed in 2000 when the FCC allowed common ownership of two stations in the same market provided that both of them are not the four highest-rated stations in a market with eight unique station owners. Savannah had only six full power stations at the time of the merger, which was too few to permit a duopoly in any case. As a result, Raycom opted to keep the higher-rated WTOC and sell WSAV. In early 1997, Raycom traded WSAV and two other stations to Media General in return for WTVR-TV in Richmond, Virginia.

In the 2000s, WSAV acquired the local rights to the syndicated game shows Wheel of Fortune and Jeopardy!. Both were previously shown on rival WJCL for almost two decades. On February 1, 2006, WSAV celebrated its 50th anniversary. To commemorate the event, Savannah Mayor Otis Johnson officially announced the date as "WSAV Day" and lauded the station for its many achievements over the decades. Its continued service to its viewers being always "On Your Side" whenever a viewer needs to get a story out was also recognized.

On March 21, 2014, LIN Media entered into an agreement to merge with Media General in a $1.6 billion deal. Because LIN already owned ABC affiliate WJCL and operated Fox affiliate WTGS (channel 28), the companies were required to sell either WSAV or WJCL and its SSA with WTGS to another station owner in order to comply with FCC ownership rules as well as planned changes to those rules regarding same-market television stations which would prohibit sharing agreements.[5][6][7] On August 20, 2014, Media General announced that it would keep WSAV and sell WJCL to Hearst Television, with WTGS going to Sinclair Broadcast Group.[8][9] The sale was completed on December 19,[10] and Hearst closed on its purchase of WJCL and Birmingham-based WVTM-TV (the latter of which was acquired due to an ownership conflict with WIAT) three days later.[11]

On January 27, 2016, Media General announced that it had entered into a definite agreement to be acquired by Nexstar Broadcasting Group for $4.6 billion. The combined company would be known as Nexstar Media Group, and own 171 stations (including WSAV-TV).[12][13] The deal closed one year later, in January 2017.[14]

WSAV was known for an unusual practice on its newscasts from the 1950s to the 1970s. Channel 3 was home to "Captain Sandy," who was something of a hybrid between a weatherman and children's show host. The character gave the weather on the weeknight news working with puppet sidekicks "Wilbur the Weather Bird," "Arthur Mometer", and "Calamity Clam." Captain Sandy would appear on the news set wearing a vaguely nautical cap and blazer, as a nod to the region's dependence on the Atlantic Ocean. The comedy elements of the forecast included the thermometer and the clam. Captain Sandy's big thermometer was temperamental and would fidget before revealing the next day's high and low temperatures. When Captain Sandy opened Davy Jones' Locker to get the tide information (a crucial component of any weather forecast in the region) out of Calamity Clam, the puppeteer always tried to bite the captain's hand.

By the end of the 1970s, the new out-of-town owners of WSAV expressed embarrassment with Captain Sandy's routine as newscasts became more strait-laced and serious, with non-scientist weather presenters replaced with certified meteorologists trained in accurate forecasting. They also found the endeavor anachronistic since most television stations had begun to wind down local children's shows. NPG made the Captain finally conform to convention, prescribing him a suit and tie like other newscasters, and put the puppets out of commission, to the almost-certain sorrow of area children. One of the personalities behind the Captain Sandy character was smooth-voiced Joe Cox, who later left WSAV to become weatherman at cross-town rival WJCL, where he also hosted an evening radio program on WJCL-FM 96.5. The original Captain Sandy from 1956 was played by Norm Strand.

WSAV-DT2 is the primary CW+ and secondary MyNetworkTV-affiliated second digital subchannel of WSAV-TV, broadcasting in 720p high definition on UHF channel 16.2 (or virtual channel 3.2 via PSIP).

Syndicated programming on the station includes Jeopardy!, Wheel of Fortune, Judge Judy, and Maury.

For most of its history, WSAV has been a solid, if distant, runner-up to longtime dominant WTOC. While WSAV and WJCL made a serious threat in the 1970s, WTOC has won every timeslot since 1980 often garnering more viewers than its rivals combined. The CBS outlet airs more than seven hours of news a day, a considerable amount for a station in the 97th market and far more than any other television station in Savannah. In 1976, as part of a major expansion of its news department, WSAV moved to a former insurance office that is next door to its original East Victory Drive studios.

Unlike most NBC affiliates in the Eastern Time Zone, WSAV does not offer midday newscasts during the week. The most recent addition to local news on this outlet occurred on June 21, 2010 when it added a broadcast weeknights at 5:30. As well, WSAV recently added a 5:00 newscast to the lineup. Before this point in time, WTOC had been the area's only station to air local news in those time slots.

In 2009, WSAV-DT2 launched a two-person bureau to produce a newscast weeknights at 7 called My Lowcountry News, this production is specifically targeted to the South Carolina side of the market featuring coverage from throughout the Lowcountry and the state. Some stories originated from Media General's three stations in South Carolina.[20]

There is a weather forecast targeted towards Hilton Head and Beaufort in addition to South Carolina sports headlines.

WSAV does maintain a bureau on Assembly Street/SC 48 covering the Capitol in Columbia. The operating expenses are shared among Media General's television stations in South Carolina. WSAV became the last Savannah station to upgrade newscasts to high definition level on March 8, 2011. However, since WSAV-DT3 only transmits in standard definition digital, My Lowcountry 3 was not included in the change. After switching to MeTV, that broadcast was reduced to a half-hour. News and weather updates from this station can be heard on WEAS-FM 93.1, WIXV-FM 95.5, WJCL-FM 96.5, WBMQ-AM 630, and WJLG-AM 900. All news anchors also serve as reporters. In early October 2013, the half-hour 7:00 newscast was moved to 10:00 p.m. (now called WSAV News 3 at 10:00), it remained a half-hour broadcast and was also shown on Savannah's CW 13 (WGSA).[21]

• Official website
• WSAV-TV in the FCC's TV station database