WWLP

A promotional photo of WWLP's Springfield studios in 1960, featuring local businessman Carlton Nash and several dinosaur track specimens found on his property in South Hadley

WWLP began broadcasting on March 17, 1953 one month before rival WGGB-TV (then known as WHYN-TV). The station aired an analog signal on UHF channel 61 and was an NBC affiliate from the start. At its sign-on, WWLP had the distinction of being one of the first UHF television stations in the United States after the Federal Communications Commission (FCC) opened the UHF band as well as Massachusetts' oldest station outside of Boston. It was founded by William L. Putnam and his company, Springfield Television. WWLP's original studios were at the transmitter site on Provin Mountain in Feeding Hills.

It switched frequencies to UHF channel 22 on July 2, 1955. The previous analog allotment would remain unused until the second WTIC-TV signed on from Hartford in 1984. From its beginnings, the Springfield–Holyoke market was designated as a "UHF island" because it was too close to Boston, Hartford–New Haven, and the Capital District of New York State for VHF analog service. As a result of technical limitations UHF stations faced in the 1950s, WWLP's signal was not viewable in much of the northern portion of the market (which at the time included Brattleboro, Vermont and Keene, New Hampshire). The station would sign on two full-time satellites to solve that problem and extend its broadcasting radius (see below). WWLP was also at a disadvantage in its early years, as UHF stations could not be viewed without the use of an expensive external converter that received UHF signals (it wasn't until the passing of the All-Channel Receiver Act in 1962 that all TVs were required to have them built in). From 1975 until 1979, the station aired nationally syndicated National Hockey League games from The NHL Network (not to be confused with the present-day cable network of the same name).

After three decades, Putnam retired from broadcasting in 1984 by selling his company and its three stations (WWLP, KSTU-TV, and WKEF) to Adams Communications. Adams ran into financial trouble and began breaking up the Springfield Television group in 1987 with the sale of KSTU to MWT Ltd. Adams sold WKEF to KT Communications in 1989 before selling WWLP to Brisette Broadcasting in 1991. However, Brisette himself ran into trouble and merged his group with Benedek Broadcasting at the end of 1995. LIN TV Corporation acquired WWLP in 2000[2] by swapping KAKE-TV in Wichita, Kansas and WOWT-TV in Omaha, Nebraska to Benedek. This was a result of Chronicle Broadcasting, which owned the latter two, being liquidated. The sale could be seen as the ultimate undoing for Benedek which in 2002 declared bankruptcy and sold most of their stations (including WOWT and KAKE) to Gray Television.

In early 2000, the station's studios and offices moved to their current home in the Sandy Hill area of Chicopee. However, its transmitter remained in Feeding Hills. Shortly after the change, then-pending owner LIN TV constructed an addition at WWLP's new facilities which would serve as a master control hub for company-owned stations in the Northeast. At this location, room for future expansion was made in the event LIN TV expanded their Northeast properties. That eventually became the case with sister stations WTNH, WCTX, WPRI-TV (LIN TV flagship), and WNAC-TV having master control and some internal operations currently located at the Chicopee studios.

WWLP was well known for producing As Schools Match Wits, one of American television's earliest and longest-running high school quiz programs. The program first aired in October 1961. In September 2006, the show was canceled by the station because of the costs associated with new FCC regulations requiring all over-the-air television programming in the United States to be closed-captioned for the deaf and hard of hearing. The show returned to the air in January 2007, airing now on the area's PBS member station WGBY-TV (channel 57) and co-produced with Westfield State College.

On May 18, 2007, LIN TV announced that it was exploring strategic alternatives including the sale of the company. On March 21, 2014, Media General announced that it would purchase LIN Media and its stations, including WWLP and WFXQ-CD, in a $1.6 billion merger.[3] The merger was completed on December 19.[4]

On September 8, 2015, Media General announced that it would acquire the Meredith Corporation for $2.4 billion, with the combined group to be renamed Meredith Media General once the sale was finalized. Because Meredith already owns WGGB-TV, and the Springfield–Holyoke market does not have enough full-power television stations to legally allow a duopoly in any event (WGGB-TV and WWLP are the only full-power licenses assigned to the market), the companies would have been required to sell either WGGB-TV or WWLP to comply with FCC ownership rules as well as recent changes to those rules regarding same-market television stations that restrict sharing agreements had the sale gone through. Meredith-owned CBS affiliate WSHM-LD (channel 3) was the only one of the three stations affected by the merger that could legally be acquired by Meredith Media General, as FCC rules permit common ownership of full-power and low-power stations regardless of the number of stations within a single market.[5][6][7] On January 27, 2016, however, Nexstar Broadcasting Group announced that it had reached an agreement to acquire Media General, who subsequently abandoned its plans to purchase Meredith.[8]

In April 2017, Charter Communications was forced to drop WWLP in Berkshire County, due to new terms in NBC's retransmission consent agreements which require that only the station assigned to that community can be carried on a cable system. As Berkshire County is a part of the Albany–Schenectady–Troy, New York media market, Charter was thus required to black out WWLP's non-local programming in preference to Albany's WNYT (channel 13); the provider thus chose to drop fully WWLP instead in order to reduce the hassle of maintaining a 'clean feed' of WWLP on its own. Other Springfield stations, along with Boston's WCVB-TV, were also dropped due to the same concerns.

Because of this, viewers in Berkshire County had little to no access to Massachusetts-specific news on their cable systems outside of the regional cable news channel, NECN, and complained to their government representatives, including the state's congressional delegation, to restore some kind of access to stations in their own state. The offices of Senators Elizabeth Warren and Ed Markey, along with Congressperson Richard E. Neal, pressured Charter and WWLP's owner, Nexstar, to restore the station's newscasts in some manner. This came at the end of February 2020, when Nexstar and Charter announced they would authorize a return of WWLP to Berkshire County systems, which was launched on March 31, 2020 on SD channels 14/16 (dependent on location), and 1204 in HD.[13][14] Charter had also launched a local branch of their regional cable news channel, Spectrum News, early in 2020, in order to address the issues brought up by Berkshire residents.

Nexstar provides the secondary feed to Spectrum for those systems, and it features only WWLP's local news programming and other local programming without any of the station's syndicated and NBC programming, nor WWLP's subchannels; during network and syndicated programming times, repeats of that programming, including WWLP newscasts, are seen instead.

Syndicated programming on the station includes Jeopardy!, Wheel of Fortune, Dr. Phil, Judge Judy and Hot Bench. WWLP also serves as the Western Massachusetts affiliate for the New England Patriots' preseason television network, carrying the team's games not nationally broadcast.

Ever since its sign-on, WWLP has consistently had the most watched newscasts in the Pioneer Valley. This has been achieved (most of the time) by beating rival ABC affiliate WGGB-TV (channel 40) in the local Nielsen ratings since both stations went on-the-air. There have been some brief periods when WGGB-TV was on top and there have also been extended times where the stations were basically neck-and-neck with WWLP having a slight edge. However, WWLP consistently outpaced WGGB-TV after the Sinclair Broadcast Group acquired that station in 1998 with a sizable margin in this channel's favor for most shows.

While operating as full-time satellites of WWLP, WRLP and WWOR/WJZB simulcasted local news from this station. However, when WRLP converted to a separate Independent channel in 1974, its own newscasts were established tailored toward the Northern Pioneer Valley as well as Brattleboro and Keene.

After WGGB-TV recently became locally owned (bought by John J. Gormally who publishes the Business West magazine), there was a chance the ratings could change. However, as of the July 2008 sweeps period, WWLP continues its longtime dominance with WGGB-TV stabilizing to a strong second. Although low-powered CBS affiliate WSHM-LP established its own news department in October 2005, it initially did not compete on the same level as WWLP and WGGB-TV. However, its ratings grew substantially across the board during the May 2009 sweeps period to within decimal points of WGGB-TV in several key demographics.

In addition to their main studios, WWLP operates a Hampshire County Bureau on Main Street/MA 9/MA 10 in downtown Northampton as part of Thornes Market (location established in November 2010), and a Franklin County Bureau in Greenfield. NBC O&O WBTS-CD, along with NECN in Boston, share their resources with WWLP for news coverage of Eastern Massachusetts. In turn, WWLP does the same for events from western areas of the state. Although it operates its own weather radar at the transmitter site on Provin Mountain, it is not seen on-air or online. During weather segments, the station does feature live NOAA National Weather Service radar data from several regional sites presented on-screen in a system known as "ESP: Live Doppler" (with "ESP" meaning Exclusive Storm Prediction). The station uses the "Tower V.4" news music package from 615 Music. The station's anchors dually serve as field reporters outside of their anchoring assignments.

On January 8, 2012, WWLP became the second station in the Springfield/Holyoke market to broadcast local news in high definition. Rival station WGGB-TV was the first to broadcast in HD in September 2011. The April 2015 move of The CW to WWLP-DT2 saw the station launch a half-hour 10 p.m. newscast, competing with WGGB's Fox subchannel in the timeslot.

• Official website
• WWLP in the FCC's TV station database