WTRG

WTRG (97.9 FM) is a classic hits formatted radio station licensed to Gaston, North Carolina, in the Roanoke Rapids market. WTRG is owned by Byrne Acquisition Group in Roanoke Rapids.

WTRG
CityGaston, North Carolina
Broadcast areaRoanoke Rapids, North Carolina
Frequency97.9 MHz
BrandingMagic 97.9
SloganThe Greatest Hits
Programming
FormatClassic hits
Ownership
OwnerFirst Media Radio
History
First air date
1988 (as WLGQ)
Former call signs
WLGQ (1988-2003)
WYTT (2003-2005)
Technical information
Facility ID17568
ClassA
ERP1,350 watts
HAAT149 meters (489 feet)
Transmitter coordinates
36°27′38″N 77°33′52″W
Links
WebcastListen Live
Websitewww.magic979wtrg.com

History

This station was assigned call letters as WLGQ on August 5, 1988 which it held until switching to WYTT on January 17, 2003. It switched again, this time to current call sign WTRG, on January 10, 2005.[1]

The WTRG call letters once belonged to 100.7 FM in the Raleigh–Durham area, whose city of license at the time was Rocky Mount, North Carolina. It first took the calls as an adult contemporary station, and kept them when it flipped to oldies as "Oldies 100.7" in 1989, finally giving them up in 2004 (the station is now known as WRDU).[2]

On July 29, 2017, the station began "stunting" with continuous Christmas music. On August 2, 2017, WTRG relaunched as "Magic 97.9".[3]

Ownership

In July, 2019, Byrne Acquisition Group purchased WTRG, along with 6 other stations and kept the "Magic 97.9" brand. Barry Brown is the General Manager and Allen Garrett became the operations manager of the station as of January 2020 and also took over the afternoon show from 2pm-8pm.

References
  1. "WTRG Call Sign History". FCC Media Bureau CDBS Public Access Database.
  2. "WRDU Call Sign History". FCC Media Bureau CDBS Public Access Database.
  3. WTRG Roanoke Rapids Relaunches as Magic 97.9 Radioinsight - August 2, 2017


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