WWA Inception

WWA was established in 2001 and the first tour of WWA was held in its native country Australia in October 2001 beginning from October 19 to October 27. The tour also included the company's first pay-per-view event Inception which took place on October 26.

Inception featured professional wrestling matches that involved wrestlers from pre-existing scripted feuds, plots, and storylines that played out on WWA shows. Wrestlers portrayed heroes or villains as they followed a series of events that built tension and culminated in a wrestling match or series of matches.[4]

On October 23, Road Dogg defeated Jeff Jarrett to become the inaugural WWA World Heavyweight Champion. On October 26, the title was vacated by the Commissioner Bret Hart and put for grabs to be defended in the Seven Deadly Sins tournament at Inception.

On October 19, Juventud Guerrera defeated Psicosis at WWA's first-ever show to become the inaugural WWA International Cruiserweight Champion. The title was vacated on October 23, so the title could be determined in a Ladder match at Inception. The ladder match was added in the quarter-final round of the Seven Deadly Sins tournament.

The opening match of the event was a ladder match, in which Juventud Guerrera took on Psicosis for the vacant International Cruiserweight Championship. The match was a part of the quarter-final round of the Seven Deadly Sins tournament for the vacant World Heavyweight Championship. Near the end of the match, Guerrera dropped Psicosis from the top of the ladder by powerbombing him on the mat and then nailed a 450° splash on Psicosis and then retrieved the title belt by climbing the ladder to win the title and advance to the semi-final round of the tournament.

Next, Road Dogg competed against Konnan in a Dog Collar match. Konnan nailed Dogg with a crowbar but Dogg countered it and hit Konnan with it and then grabbed him and touched all the four corners to win the match and advance to the next round.

Next, Norman Smiley took on Crowbar in a non-tournament hardcore match. The two brawled with each other throughout the ringside area. Near the end of the match, Crowbar placed Smiley on a pair of tables on the stage and then climbed the video screen and dived onto Smiley driving him through the tables. Smiley then rolled over Crowbar for the win.

Next, an open invitational battle royal took place in the quarter-final of the World Heavyweight Championship tournament, where Commissioner Bret Hart allowed all the employees of WWA to participate which included wrestlers and non-wrestlers. Buff Bagwell, Disco Inferno, Norman Smiley and Crowbar participated while non-wrestlers including interviewer Stevie Ray, commentators Jerry Lawler and Jeremy Borash, referee Mark "Slick" Johnson, cameraman, other referee and a woman in gold dress also participated in the match, making it a hilarious match. Bagwell last eliminated Inferno after Inferno's security guards Lenny Lane and Lodi turned on him. As a result, Bagwell qualified for the semi-final round.

The last match in the quarter-final round was a Guitar on a Pole match between Nathan Jones and Jeff Jarrett. Jones was managed by Rove McManus for the match. Near the end of the match, Jones tried to retrieve the guitar but Jarrett hit a low blow to Jones and retrieved the guitar and then hit McManus with the guitar who tried to interfere. Jarrett then delivered a Stroke to Jones for the win.

The first semi-final match was scheduled to take place between Juventud Guerrera and Road Dogg but Guerrera sustained injuries during the ladder match and was thus unable to compete. Bret Hart then replaced Guerrera with Lenny Lane and Lodi, making it a three-way match. Dogg delivered a Shaky Knee Drop to both men for the win.

The next semi-final featured Buff Bagwell against Jeff Jarrett, where Bagwell was allowed to pick the match stipulation. He chose Tits, Whips, and Buff match featuring several women present at ringside acting as his lumberjills. Near the end of the match, Bagwell nailed a Buff Blockbuster to Jarrett and one of the lumberjills counted the pinfall but the referee who had left the ring to engage himself with the lumberjills did not allow the pinfall. This allowed Jarrett to hit a Stroke to Bagwell for the win.

Later, Luna Vachon took on Vampire Warrior in a Black Wedding match. Warrior avoided fighting Vachon but she continued to attack him which led to Warrior nailing an Impaler to Vachon for the win.

The penultimate match was a non-televised Skin to Win match, which Adara James won. The match also featured Danny Dominion competing in drag as Sharon A. Wad.

The tournament final for the World Heavyweight Championship was a steel cage match between Road Dogg and Jeff Jarrett. Two referees were knocked out during the course of the match. Near the end of the match, Dogg snatched the title belt away from Bret Hart and attempted to hit Jarrett with it but Jarrett avoided it and hit a Stroke and Hart counted the pinfall, resulting in Jarrett winning the title. After the match, Jarrett tried to hit Hart with the title belt but Hart countered by applying a Sharpshooter on Jarrett.

• Juventud Guerrera was unable to compete after his Ladder match. The team of Lenny Lane and Lodi (The West Hollywood Blondes) were chosen to replace him.