WWL (AM)

WWL's weekday schedule features news and talk programming mornings and early afternoons, shifting to sports talk and live play-by-play after 4 p.m. All weekday programming from 5 a.m. to midnight is hosted by local WWL personalities and reporters. The only nationally syndicated programs are paranormal show Beyond Reality at 11 p.m., family finances expert Dave Ramsey at 1 a.m. and This Morning, America's First News with Gordon Deal, an hour of early morning news, at 4 a.m. WWL continues to cover the post-Hurricane Katrina rebuilding of New Orleans and the Gulf Coast region with local news and talk programming.

Weekend programming includes shows on money, law, gardening, home improvement, cars and dining before sports takes over the schedule. Most hours on weekdays begin with local newscasts branded as WWL First News, while CBS News Radio begins most hours on nights and weekends.

Before the Jesuit priests who run Loyola University New Orleans could set up a radio station, they had to receive permission from the Vatican. The station was originally created as a laboratory for wireless technology. WWL began broadcasting as a 10-watt station at 833 kHz from the Marquette Hall on the Loyola campus on March 31, 1922. A piano recital was the first program on the air. The first broadcast day also included a three-minute request to listeners to support the construction of a new classroom building on campus.[2] By 1924, WWL had 100 watts of power at 1070 kHz, and a year later the station was at 1090 kHz. The station's frequency went up to 1220 kHz along with the power at 500 watts in 1927. WWL, now at 850 kHz, increased power to 5000 watts on March 31, 1929 following the installation of a new transmitter in Loyola's Bobet Hall. In 1932, the station was at 10,000 watts of power, and in 1937 it reached 50,000 watts. WWL-AM affiliated with the CBS Radio Network on November 1, 1935.[3] Effective March 29, 1941, WWL was settled at its current position: 870 kHz.

In the 1940s, 1950s, and 1960s, the station was famous for the live broadcasts of local Dixieland jazz bands, including such notables as Papa Celestin, Sharkey Bonano, Irving Fazola, Tony Almarico, and Lizzie Miles. WWL's television partner WWL-TV came on the air on September 7, 1957 and was also affiliated with CBS. The first WWL-FM at 101.9 MHz (now WLMG-FM) signed on in March 1970 with its own music format.[4] On Oct. 21, 1960, WWL got a mention on the Route 66 TV series in the episode, "The Swan Bed," in an opening scene when Todd and Buzz turn the car radio on and hear the announcer give the call letters as they are driving across the Greater New Orleans Bridge. WWL's transmitter in Kenner, Louisiana on the south shore of Lake Pontchartrain was moved to Estelle, Louisiana in 1975.

Starting on March 14, 1971, WWL became home to the long-running overnight country music program aimed at truck drivers called The Road Gang. They claimed their frequency was "Interstate 87" and offered strip weather in major cites along the east-west National Defense Highways I-10, I-20, I-30, etc. Advertising was focused on long-haul truckers. It was originally hosted by Charlie Douglas. Later hosts included Dave Nemo and Big John Parker. The station helped popularize southern gospel by late-night broadcasts of the Mull Singing Convention.

Loyola sold WWL, WLMG-FM, and WWL-TV to separate companies in 1989 to build the university endowment. That same year, the university began broadcasting on WLDC within the university’s electrical grid. Keymarket Communications in Greenville, South Carolina became the new owner of WWL and WLMG-FM. Baltimore, Maryland-based company Sinclair Broadcast Group would assume ownership of both stations in 1996 and Entercom Communications in Bala Cynwyd, Pennsylvania in 1999.

Loyola maintains its broadcasting legacy with Crescent City Radio, an internet radio station broadcasting from the Communications/Music Complex on the corner of Calhoun and St. Charles Avenue.

WWL has been "monogrammed" into the Internal Revenue Code. A section excluding certain types of income of nonprofit organizations from income tax mentions entities licensed by federal agencies (like the station's FCC license) and carried on by religious orders (like the Jesuits). The three subsections of this tax provision, 26 U.S.C. 512(b)(15), begin with W, W, and L, respectively. The exclusion was directed at WWL specifically, and the joke has been attributed to Senator Russell Long of Louisiana.[5]

As a part-time NBC Sports Radio affiliate, programming from that network is heard Friday and Saturday nights, and in several blocks during the day and evening on Sunday. When two live sporting events occur at the same time, WWL moves one of the games to its sister station, WWWL, which switched to a mostly sports format in November 2006.

WWL has for many years been the flagship station for broadcasts of New Orleans Saints football games, continuously since the 1995 season.[6] Jim Henderson and ex-Saint Hokie Gajan were the broadcast team from 2000 until Gajan's death from cancer on April 11, 2016. Prior to the 1998 NFL Draft, when son Peyton Manning was drafted by the Indianapolis Colts, Archie Manning provided commentary on WWL's Saints coverage from his retirement as a player in 1985 through 1997.

Former Saint Deuce McAllister succeeded Gajan as Henderson's color commentator in 2016. Longtime Saints offensive tackle Stan Brock was Henderson's commentator in 1998 and 1999.

WWL is also the New Orleans flagship of the LSU Tigers, broadcasting all football games on WWL and FM, and all men's basketball and baseball games on either WWL or WWL-FM. It was previously the radio home of the Tulane Green Wave.

• WWL.com

• WWL in the FCC's AM station database
• WWL on Radio-Locator
• WWL in Nielsen Audio's AM station database

• FCC History Cards for WWL

Wikimedia Commons has media related to Radio stations in Louisiana.