WINS (AM)

Crosley sold the station to J. Elroy McCaw's Gotham Broadcasting Corporation in 1953 for $450,000.[11][12] Soon after, WINS became one of the first stations in the United States to play rock and roll music full time. In autumn of 1954, Alan Freed was hired as a disc jockey on WINS.[3] In 1958, Murray "the K" Kaufman joined as the all-night DJ, naming his show the Swingin' Soiree.[13] Noted sports broadcaster Les Keiter served as sports director for a period in the 1950s. Keiter is perhaps best remembered for his recreations of San Francisco (formerly New York) Giants baseball games, which WINS carried in 1958 to keep disconnected Giant fans in touch with their team. The Giants had moved west along with the Brooklyn Dodgers the previous year.

In the late 1950s and early 1960s, as the transistor radio became popular, especially with young people who could carry radios with them everywhere, rock and roll solidified as a genre, thanks in large measure to what became known as Top 40 radio. In New York, four stations battled in the category: WMCA (570 AM), WMGM (1050 AM), WABC (770 AM), and WINS. While WMCA was only 5,000 watts, it was at the bottom end of the dial, which gave it better coverage than might be expected for its power; the other three were all 50,000 watts, but only WABC was both non-directional and a clear channel station. Of those three, WINS was the most directional (aimed straight at New York's inner boroughs), with a weaker signal than the others toward the New Jersey suburbs and the Jersey Shore.

In 1962, WMGM adopted a beautiful music format under its previous call letters, WHN, while WINS was purchased by the Westinghouse Electric Corporation.[14] WMCA enjoyed some early success after WINS and WMGM left the Top 40 format, but WABC became the dominant Top 40 station in New York City by 1965. On April 18, 1965, around 8:00 pm, WINS bowed out of Top 40 competition with the song "Out in the Streets", by The Shangri-Las.[15]

On April 19, 1965, after weeks of speculation, WINS changed its format radically. It became the third radio station in the United States to attempt all-news programming, going with the new format around the clock.[16][17] WINS immediately established a template for its format with an easily identifiable, distinctive teletype sound effect playing in the background. Most other all-news stations later dropped this, but WINS continued to use the teletype sound effect despite teletype machines becoming obsolete by the mid-1980s. The teletype sound effect was eventually dropped by the late 2010's. WINS used memorable slogans such as "All news, all the time"; "The newswatch never stops"; "Listen two, three, four times a day"; and "You give us 22 minutes, we'll give you the world"; the latter tagline was a reference to WINS's format clock, which returns to the top stories every twenty minutes.

WINS's switch to all-news was initially viewed as a risky programming choice.[17] Tijuana, Mexico-based border blaster XETRA had programmed an English-language all-news format for the Los Angeles radio market, as had Chicago station WNUS and, previously WAVA AM and FM in the Washington, D.C. area.[17] Locally, WABC-FM aired a news format for several weeks during the 1962–63 New York City newspaper strike.[18] None of the other attempts were successful, and as a result many in the radio industry predicted a quick demise for WINS, however, Westinghouse Broadcasting supported the format and WINS eventually prospered with it. Westinghouse made similar format changes at two other stations: KYW in Philadelphia, in September 1965;[19] and KFWB in Los Angeles, in March 1968.[20] Together, WINS, KFWB and KYW served as prototype all-news stations, and all three succeeded in attracting both listeners and advertising revenue over the years.

In 1995, Westinghouse Electric purchased CBS, a move which put WINS under common ownership with WCBS. Despite initial speculation after the merger that either station would drop the all-news format, both stations remained in place and are among the most successful radio operations in the U.S. in terms of advertising sales. The two stations have their own areas of dominance; WINS's ratings numbers are better within New York City, while WCBS's listener strength is greater in the suburbs, owing primarily to its much stronger signal. From a programming standpoint, they have different styles (hard news, vs. lighter and conversational) to appeal to different listeners. Since the Westinghouse-CBS merger, both stations have continued to perform well in both ratings and advertising revenue.

WINS's signal was also improved in 1995 after the company bought KSYG in Little Rock, Arkansas, which had also broadcast on the same frequency, and took it off the air.[21] This relieved WINS of the need to "null" its signal in the direction of Little Rock. WINS' towers in Lyndhurst, New Jersey, which were shorter than optimum for its frequency, were replaced with four taller ones.[22] While the signal is still directional to protect other stations, such as CFRB in Toronto (itself a Class A station), the signal no longer has to protect Little Rock.

Despite having been owned by CBS, WINS maintained an affiliation with ABC News Radio throughout, as WCBS was and remains the CBS Radio News affiliate for New York. WINS added a secondary affiliation with Westwood One News on January 1, 2015 after Westwood One ended a distribution deal with ABC News; WINS does not clear newscasts from either service but does air vocal reports and sound bites.

On February 2, 2017, CBS Radio announced it would merge with Entercom, which fully separated WINS and WCBS radio from WCBS-TV.[23] The merger was approved on November 9, 2017, and was consummated on November 17, 2017.[24]

CBS was the first broadcaster to make an attempt to mimic Westinghouse's all-news formula. Locally in New York, WINS' success as an all-news station spurred CBS to make a similar transformation with WCBS in August 1967.[25] At first, WCBS did not go full-time with all-news, offering other programming during late nights, but joined WINS in broadcasting all-news around the clock by 1970.[26] After completing the conversion of WCBS to all-news, five of CBS' other owned-and-operated AM stations also adopted the format; WCAU in Philadelphia and KNX in Los Angeles competed directly against KYW and KFWB, but with varying results.

In 1975, NBC Radio tried a national all-news approach with its News and Information Service (NIS) network, but it was shut down in 1977 after only two years in operation. In the mid-1970s, Westinghouse's second Chicago station, WIND, carried the format part-time while competing against CBS-owned, all-news WBBM. WIND was not successful, and Westinghouse tried again after selling WIND in 1985 and acquiring WMAQ from NBC in 1988. Westinghouse converted WMAQ (now WSCR) into a full-time news outlet with mixed results.

In the summer of 2011, New York would gain a third all-news station, this one on the FM dial, in WEMP's FM News 101.9. In the wake of meager ratings, the format abruptly flipped back to the alternative rock format that had been on the frequency three years prior. Later in 2012, Merlin Media, LLC sold the frequency to CBS Radio, which turned it into an FM simulcast of WFAN, making it a sister station to both WINS and WCBS.

Today, the New York outlets co-exist with the format as Entercom-owned sister stations. As of 2019, Entercom operates eight successful all-news stations around the U.S., including WINS, WCBS, WBBM, KNX, KYW, KCBS in San Francisco, WWJ in Detroit, and KRLD in Dallas. (WBZ in Boston had also been a Westinghouse/CBS all-news outlet until CBS Radio's merger with Entercom in November 2017 forced WBZ to be spun off to iHeartMedia to meet FCC ownership limits and concerns from the Department of Justice.)