Walt Disney Television (production company)

While initially not interest in television back in the 1930s, Walt Disney changed his mind seeing television at least as a promotional tool. Most studios were generating revenue by selling off their permanent television rights to their films made before 1948, while Disney held on to the company's film rights. Thus Walt Disney Productions was the first of the film industry, which saw television as an adversary, to enter the television production field. Walt Disney Productions did an hour-long special on Christmas Day 1950 for NBC then in 1951 for CBS. The specials used Disney film clips, short films and promoted the upcoming Alice in Wonderland theatrical film. Both specials had excellent ratings. The networks pursued Disney to do a full series for them. Disney used this interest in a series to request funding for Disneyland, which the newly merged American Broadcasting-Paramount Theatres did for its American Broadcasting Company (ABC) with the airing of the Disneyland anthology series. The "Operation Undersea" episode of the series garnered Disney its first Emmy Award. The series quickly became ABC's first series to hit the top 20 in ratings.[1]

Disney's entry into television impacted the television industry as the Disney anthology show marked a move from live to filmed delivery of television shows. Filming made it possible for higher production value. Also, a couple of the major film studios copied the show's format with MGM Parade and Warner Bros. Presents. Both shows did not last.[1]

With the series' "Davy Crockett" episodes generating high sale of merchandise, Disney Productions produced The Mickey Mouse Club, the first youth audience television program and a daily afternoon show.[1]

Walt Disney Television was formed in 1983, as the Walt Disney Pictures Television Division, the name was later shortened to Walt Disney Pictures Television in 1986 and later shortened to Walt Disney Television in 1988. Until 1983, Disney shows were aired under the banner of the parent company, then named Walt Disney Productions.

In August 1994, with the departure of Walt Disney Studios chairman Jeffrey Katzenberg, its filmed entertainment business was split into two, with Walt Disney Pictures continuing with motion pictures and the newly created Walt Disney Television#Walt Disney Television and Telecommunications for television under Joe Roth and Richard Frank respectively.[2]

At the time when Disney merged with Capital Cities/ABC, Disney Television was a part of Walt Disney Television and Telecommunications (WDTT).[3] With the retirement of WDTT president Dennis Hightower in April 1996 and ongoing post-merger reorganization, Walt Disney Television (along with its Animation unit) was transferred back to The Walt Disney Studios.[4]

The Walt Disney Television group, upon the departure of its president Dean Valentine in September 1997, was split into two units: Walt Disney Television (WDT) and Walt Disney Network Television (WDNT), reporting to Walt Disney Studios chairman Joe Roth. WDT would be headed by Charles Hirschhorn as president and consisted of Disney Telefilms for ABC, the-direct-to video-unit, and Walt Disney Television Animation. WDNT would handle primetime programming, headed by David Neuman as president.[5] Neuman was also named president of Touchstone Television.[6] In March 1998, WDNT was placed under Buena Vista TV Productions, a newly formed group under chairman Lloyd Braun, along with Touchstone Television.[7] in June 1998, Neuman left as did his top two executives due to this reorganization.[8]

In late 1999, Walt Disney Television Studios (also called Buena Vista Television Group or Buena Vista Television Productions), were transferred from the Disney Studios to the ABC Television Network to merge with ABC's primetime division, ABC Entertainment, forming the ABC Entertainment Television Group. Walt Disney Television Studios was later folded into Touchstone Television (became ABC Studios, now known as ABC Signature) in 2003 while its name disappeared from new cartoons from Walt Disney Television Animation (now Disney Television Animation, which is now a unit of Disney Channels Worldwide).[9][10][11]

• Walt Disney Productions Television Division (1983)
• Walt Disney Pictures Television Division (1983–1985)
• Walt Disney Pictures Television (1985–1988)
• Walt Disney Television (1985–2003) (become current name of television asset divisions in 2019)
• Walt Disney Pictures and Television (1988–2007)

• Symbol (1984–1991)
• Dumbo's Circus (1985–1986)
• Win, Lose or Draw#Teen Win, Lose or Draw (1989-1992)
• MMC (1990–1996)
• Adventures in Wonderland (1991–1995)
• STAT (1990)
• Donald's Quack Attack (1992–2000)
• Mickey's Mouse Tracks (1992–1994)
• Mickey Mouse and Friends (1994–1996)
• Zapping Zone (1997–2004)
• PB&J Otter (1998–2000)
• The Book of Pooh (2001–2002)
• Zapping Zone (II) (2001)
• Stanley (2001–2004)

Disney Telefilms (DTF), or Walt Disney Telefilms, was a TV film production company and a division of Walt Disney Television. The division provided movies for The Wonderful World of Disney.

• Disney Television Animation
• Walt Disney Television, current television division using former production company name
• Jetix Animation Concepts
• List of Disney television series

• Walt Disney Television at IMDb
• Walt Disney Television at Museum