Woolite

Woolite is an American brand of laundry detergent that is owned by the British multinational company Reckitt Benckiser. The company acquired the Woolite brand when it bought Boyle-Midway from American Home Products / Wyeth in 1990. The company manufactures laundry accessories, among other consumer goods.

Woolite
Product typelaundry detergent
OwnerReckitt Benckiser
Previous ownersBoyle-Midway, American Home Products / Wyeth
TaglineClothes look new for longer
Websitehttp://www.woolite.com/

Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaner, which Bissell had bought from Playtex in 2004.

Products

  • Woolite Everyday
  • Woolite Gentle Cycle
  • Woolite Darks
  • Woolite Delicates[1]
  • Woolite Baby[1]

Ingredients

References

  1. "Woolite Products: Laundry Detergent Products & Fabric Care". Woolite. Retrieved 1 March 2013.
  2. "Woolite Complete". RB Products. Retrieved 1 March 2013.


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