2010 Brit Awards
The 2010 Brit Awards took place on Tuesday 16 February 2010. It was the 30th edition of the British Phonographic Industry's annual pop music awards. The awards ceremony was held at Earls Court in London for the last time. The ceremony was broadcast live on ITV, hosted by Peter Kay with Fearne Cotton doing the side of stage coverage. ITV2 also broadcast an after show highlights programme immediately after the main broadcast. BBC Radio 1 had official radio coverage throughout the day in the run up to the evening's show, with Scott Mills and Greg James on the Red Carpet.
| 30th Brit Awards | |
|---|---|
 | |
| Date | 16 February 2010 |
| Venue | Earls Court |
| Hosted by | Peter Kay |
| Most awards | Lady Gaga (3) |
| Most nominations | Florence and the Machine, JLS, Lady Gaga, Lily Allen and Pixie Lott (3) |
| Television/radio coverage | |
| Network | ITV |
| Viewership | 5.8 million[1] |
The ceremony was broadcast live, but with a short delay to enable any offensive language to be cut. This occurred several times during the course of the evening, most notably when Liam Gallagher collected the Best Album of 30 Years award and also during Lily Allen's acceptance speech for Best British Female.
The ITV show drew 5.8 million viewers between 8pm and 10pm, which was a 21.9% share of the evening, topping the 5.18 million (21.7%) drawn in for the 2009 ceremony, but still down on the 6.07 million (24.4%) of 2008. The ITV2 Brits Encore show at 10pm drew 776,000 viewers, a 3.8% share.[2]
Performances
| Artist(s) | Song(s) | UK Singles Chart Reaction After Performance | UK Albums Chart Reaction |
|---|---|---|---|
| Lily Allen | "The Fear" | 89 (re-entry) | It's Not Me, It's You – 19 (+9) |
| JLS | "Beat Again" | 73 (+18) | JLS – 17 (+6) |
| Kasabian | "Fire" | 42 (re-entry) | West Ryder Pauper Lunatic Asylum – 20 (+43) Empire – 98 (re-entry) |
| Lady Gaga | "Telephone" "Dance in the Dark" |
34 (+5) did not chart |
The Fame – 2 (+3) |
| Florence + the Machine Dizzee Rascal |
"You Got the Dirtee Love" | 2 (debut) | Lungs – 3 (+6) Tongue n' Cheek – 33 (+40) |
| Jay-Z Alicia Keys |
"Empire State of Mind" | 16 (+9) | The Blueprint 3 – 10 (+12) |
| Cheryl | "Fight for This Love" | 36 (+7) | 3 Words – 32 (+6) |
| Robbie Williams | "Bodies" "Let Me Entertain You" "Feel" "Supreme" "Millennium" "Come Undone" "Morning Sun" "You Know Me" "No Regrets" "Angels" "Everything Changes" "Rock DJ" "Rudebox" |
did not chart | Reality Killed the Video Star – 8 (+13) Greatest Hits – 38 (re-entry) |
Winners and nominees
Outstanding Contribution to Music
Multiple nominations and awards
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| Nominations | Artist |
|---|---|
| 3 (5) |
Florence and the Machine |
| JLS | |
| Lady Gaga | |
| Lily Allen | |
| Pixie Lott | |
| 2 (9) |
Animal Collective |
| Coldplay | |
| Dizzee Rascal | |
| Empire of the Sun | |
| Friendly Fires | |
| Jay-Z | |
| Kasabian | |
| La Roux | |
| Paolo Nutini |
Moments
Liam Gallagher and Peter Kay
At the 2010 Brits, Liam Gallagher made a surprise appearance to accept his award for Best Brits album of the past 30 years. After thanking all of his former bandmates (apart from brother Noel) and declaring his fans "the best fans in the fucking world", he gave his award to a lucky fan and hurled his microphone into the audience; a search for the microphone caused a 10‑minute delay. After walking off stage, host Peter Kay reacted to Liam's actions by saying "what a knobhead".
References
- Brit Awards show grabs 600,000 more viewers than 2009's effort - February 17, 2010
- "Brit Awards 2010 draws audience of 5.8m". 17 February 2010.