AFL on NBC

Promotions for the network's AFL game telecasts featured famed former NFL player John Elway, accompanied by the song "Rumble" by Bon Jovi, the band fronted by Philadelphia Soul owner Jon Bon Jovi, with the lyrics "Come on feel the thunder. There's a rumble in the house!" The song was featured on the band's CD "There's A Rumble In The House!," which was published by NBC sister company Universal Music Group.

For the 2006 season, the AFL struck a cable agreement with OLN (now NBC Sports Network) to broadcast 11 weekly regular-season games and one Wild Card playoff game.[2] However, the agreement was not renewed and was later picked up by ESPN, which also acquired a minority ownership stake in the league.[3]

The network's broadcast of ArenaBowl XX in 2006 earned NBC a considerably disappointing 0.7% of the U.S. households; the small audience for the 2006 ArenaBowl was the culmination of a season that earned NBC 0.9% of the U.S. households. This was down from the inaugural 2003 season of The AFL on NBC, which earned a 1.1% share;[4] in contrast, even at its lowest, the XFL, which aired in 2001, was drawing 1.6% of U.S. households for its NBC broadcasts.[5]

NBC's coverage received sharp criticism from some longtime AFL fans and owners such as Jon Bon Jovi.[6] The complaints were mostly because the network had severely cut back from their initial promotion of the AFL in 2003 and 2004, to barely promoting it at all in 2005 and 2006. NBC also tended to massively advertise select teams such as the Philadelphia Soul, Chicago Rush, Colorado Crush and the Dallas Desperados, while smaller-market teams such as the Austin Wranglers, San Jose Sabercats, Grand Rapids Rampage and the then-Columbus Destroyers were massively underpromoted or not broadcast at all.

In 2006, due to the XX Winter Olympic Games, the Stanley Cup Playoffs, and the Daytona 500, NBC reduced its coverage of AFL games from weekly broadcast to scattered coverage during the regular season, albeit with an extensive playoff schedule ending with ArenaBowl XX. For that season, some games were moved to OLN, now known as NBC Sports Network (eleven regular-season games and one playoff game).

On June 30, 2006, the Arena Football League and NBC Sports failed to reach an agreement to extend their broadcasting contract, ending the network's association with the AFL after four years. League commissioner David Baker said regarding the end of the partnership, "NBC has been a great partner. We are forever grateful to them for exhibiting our game with the utmost respect and integrity. We wish them well, but are also excited to begin a new chapter that will continue our unprecedented growth." NBC Sports president Ken Schanzer responded, "Unfortunately we were unable to reach an agreement. We've enjoyed our partnership with the Arena Football League. It's a great game with great people. We wish them all the best." In an interview with The New York Times, NBC spokesman Mike McCarley stated, "we gave Arena Football our best effort, with top production and significant promotion, but the ratings never grew."

During an August 2006 segment of Larry King's interview with owner Jon Bon Jovi, a new deal was hinted at being in development, one that would be superior to its previous agreement with NBC. In December 2006, a deal was struck with ABC/ESPN to broadcast AFL regular season and playoff games.[7] ESPN also assumed partial ownership of the league itself. Las Vegas Gladiators owner Jim Ferraro stated during a radio interview that the reason why a renewed deal with NBC failed was because ESPN refused to show highlights of the games or even mention a product being broadcast on NBC.

The pre-game, halftime and post-game studio show was anchored by Al Trautwig and analyst Glenn Parker throughout its run. In 2003, Michael Irvin also provided studio analysis, but that role was subsequently filled with guest analysts, including Ray Bentley, Danny White, Tommy Maddox and Kurt Warner.

Game commentary was provided by two major teams, with the lead consisting of play-by-play announcer Tom Hammond and analyst Pat Haden, with sideline reporter Lewis Johnson; this team also served as NBC's lead analyst team for its Notre Dame football coverage at the time. The secondary announcing team included Bob Papa (play-by-play), Ray Bentley (analyst) and Marty Snider (sideline reporter). NBC's NASCAR announcers Bill Weber and Allen Bestwick also called games, as did Alabama Crimson Tide football voice Eli Gold. Other broadcasters included color commentators Mike Pawlawski and Charles Davis, and sideline reporter Steve Wrigley.