Alliance Truck Parts

Alliance Truck Parts is an American private label brand that offers heavy-duty truck replacement parts and accessories. The brand was founded as Alliance Brand Parts in 1998 and is a division of Daimler Trucks North America LLC, a wholly owned subsidiary of the German Daimler AG. The change to Alliance Truck Parts occurred in first quarter of 2011 to better communicate its target market.[1] The company mostly offers parts and accessories for all models of American and Canadian heavy duty class 8 diesel trucks though it offers parts for class 5-7 trucks as well.

Alliance Truck Parts
Daimler Trucks North America, LLC
TypeDivision
IndustryHeavy Duty Truck Parts
Founded1998 (as Alliance Brand Parts)
HeadquartersFort Mill, South Carolina, USA
ProductsHeavy-duty truck replacement parts and accessories
OwnerDaimler AG
ParentDaimler Trucks North America LLC
Websiteallianceparts.com

Racing Sponsorship

NASCAR Sponsorship with Penske Racing

In the 2010 season of the NASCAR Nationwide Series Alliance Truck Parts partnered with Penske Racing to sponsor the Alliance Truck Parts Dodge Charger driven by Sam Hornish, Jr. in the season's final race at Homestead-Miami Speedway. In the 2011 season, Alliance became the primary sponsor for the Alliance Truck Parts No. 12 Dodge Challenger driven by Hornish for a limited schedule of 8 races.[2] Brad Keselowski will drive an Alliance Truck Parts Ford in the 2014 NASCAR Sprint Cup Series for eight races.

Associates of Alliance Truck Parts, include Detroit Genuine Parts, and Thomas Built Buses. In 2016, Keselowski won at Daytona, to record the sponsor's first win in NASCAR. In 2017, the team reduced the number of races from 8 to 6.

Alliance Truck Parts 250
Main article: Alliance Truck Parts 250

In May 2011 Alliance Truck Parts announced that it had signed a 3-year contract with Michigan International Speedway to acquire the naming rights for the Nationwide Series 250 race held there each June. The first Alliance Truck Parts 250 was held on June 18, 2011.[3]

References
  1. "(Trucking Info): April 12, 2011". Archived from the original on September 28, 2011. Retrieved May 17, 2011.
  2. (Penske Racing): January 24, 2011
  3. (Michigan International Speedway): May 10, 2011
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