Amy's Kitchen

Amy's Kitchen is a family-owned, privately held company that manufactures organic and non-GMO convenience and frozen foods. Founded in 1987 by former CEO Andy Berliner[2] and Rachel Berliner, and incorporated since 1988,[2] Amy's Kitchen took its name from their then-newborn daughter, Amy.[3] All of Amy's 250+ products are vegetarian and made with organic ingredients.[4] The company has over 120 vegan offerings[5] and makes over 130 gluten-free products.[6] Amy's has safeguards to ensure that these items contain less than 20 ppm of gluten, which is considered gluten-free per the FDA definition. However, the products are made in a facility that uses wheat.[7]

Not to be confused with Amy's Baking Company.
Amy's Kitchen
TypePrivate
Founded1987 (1987)
FoundersAndy and Rachel Berliner
HeadquartersPetaluma, California
Key people
CEO: Xavier Unkovic, Executive chairman: Andy Berliner
Revenue $500 Million[1]
Number of employees
2,400 (2017)
Websiteamys.com
Amy's veggie loaf with mashed potatoes and vegetables

Company

The company employs over 1,900 people[8] and operates processing plants in Santa Rosa, California,[9] White City, Oregon,[10] and Pocatello, Idaho.[11] A new processing plant is being built in Goshen, New York.[12] The corporate headquarters is in Petaluma, California.[3]

Both of the company's co-founders, Andy and Rachel Berliner, had prior experience in the organic food business. Rachel's family had grown and advocated organic vegetables and fruits since the 1950s. Andy was formerly the president and majority shareholder of the Magic Mountain Herb Tea company.[3]

Amy's Kitchen supports non-GMO food and GMO labeling initiatives,[13][14] and was a major sponsor of Farm Aid's annual benefit concert (2012, 2013, 2014).[15]

In May 2017, Amy's hired a new global president, former Mars Inc. executive Xavier Unkovic.[16] Unkovic was later promoted to CEO in August 2020.[17]

Because Amy's is a private entity, its annual earnings are not public knowledge. It reported gross sales of over $300 million on CNBC's "How I made my Millions" in 2012.[18]

As of August 2017, the company's revenue is reportedly over half a billion dollars per year in the U.S. the U.K., and France, and is expanding financially in Asia and Australia.[19]

Products
Amy's vegetable pot pie

The company's first product was made in 1988: Amy's Vegetable Pot Pie. As of 2017, Amy's makes more than 250 organic products in 27 categories, including burritos, bowls, pizza, wraps, soup, chili, and candy.[20] All of Amy's products are vegetarian. Amy's products do not contain meat, animal rennet, seafood, eggs,[21][22] peanuts,[23] bioengineered ingredients,[24] or hydrogenated oils. The majority of the food products have Kosher certification; there are a small number that still do not as the company is still in the process of transitioning to 100% Kosher as of 2020.[25]

Amy's is widely available in the United States and Canada, and increasingly available in other countries such as Great Britain, Germany, and Australia. Distribution is growing in Latin America, Southeast Asia and China.

Amy's Drive Thru
Amy's Drive Thru in Rohnert Park, California
Living roof at Amy's Drive Thru
"The Amy" veggie burger from Amy's Drive Thru

The first Amy's Drive Thru restaurant opened in Rohnert Park, California, on July 20, 2015.[26] This is a vegetarian fast food restaurant concept, featuring veggie burgers, shakes, French fries, pizzas, macaroni and cheese and salads. Vegan and gluten free menu options are available.[27] A second restaurant was planned for Corte Madera in 2018, with additional locations planned.[28] In July 2019 Amy's Drive Thru opened a new location at San Francisco International Airport in the newly remodeled Harvey Milk Terminal 1.[29]

See also

References
  1. https://www.inc.com/magazine/201707/stacy-perman/how-i-did-it-rachel-andy-berliner-amys-kitchen.html
  2. Renee Martin; Don Martin (April 2011). The Risk Takers: 16 Top Entrepreneurs Share Their Strategies for Success. Vanguard Press. pp. 172–. ISBN 978-1-59315-637-4. Retrieved 31 August 2013.
  3. Fitter, Fawn (2009-02-19). "Organic growth: How Amy's Kitchen got started". CNNMoney.com. Retrieved 2013-03-29.
  4. Michael J. Silverstein; Kate Sayre; John Butman (8 September 2009). Women Want More. HarperCollins. pp. 119–. ISBN 978-0-06-190540-7. Retrieved 31 August 2013.
  5. https://www.amys.com/faqs/do-you-offer-vegan-options. Retrieved 17 September 2020. Missing or empty |title= (help)
  6. Amy's Gluten Free product list
  7. "Do you offer gluten free options?". Amy's Kitchen. Retrieved 2019-06-28.
  8. Verel, Dan. "Amy's Kitchen opens second onsite primary care clinic". North Bay Business Journal. Retrieved 14 October 2013.
  9. "Share your thoughts: Expedite Amy's Kitchen expansion?". North Bay Business Journal. 2013-03-13. Retrieved 2013-03-29.
  10. Mann, Damian (2013-03-21). "Seeds Of Controversy". Medford Mail Tribune. Oregon Public Broadcasting. Retrieved 2013-03-29.
  11. "New owner of plant means more jobs for Pocatello". 2014-10-29.
  12. Area Development News Desk. "Amy's Kitchen Invests Nearly $100 Million To Establish Goshen, New York, Manufacturing Center". Area Development. Retrieved 19 July 2015.
  13. "Amy's Kitchen CEO: Only in America can you consume GMOs without knowing it". FoodNavigator-USA.com. Retrieved 19 July 2015.
  14. "GMO - Amy's Kitchen - We Love To Cook For You™". amys.com. Retrieved 19 July 2015.
  15. "Archived copy" (PDF). Archived from the original (PDF) on 2014-12-14. Retrieved 2014-12-08.CS1 maint: archived copy as title (link)
  16. "Petaluma-based Amy's Kitchen hires global president". The North Bay Business Journal. 2017-11-15. Retrieved 2018-01-12.
  17. "Amy's Kitchen promotes Unkovic to CEO". www.foodbusinessnews.net. Retrieved 17 September 2020.
  18. "Amy's Kitchen | E.S. Kluft & Co | Bag Makers, Inc | Brooklyn Flea". How I Made My Millions. 2012-09-18. CNBC.
  19. "This Family Built a Half-Billion-Dollar Business on Frozen Pies". Inc.com. 2017-06-29. Retrieved 2018-01-30.
  20. "Amy's Kitchen Foods". Amy's Kitchen. Retrieved 2017-11-13.
  21. "Eggs". Retrieved 4 July 2016.
  22. "Cheese rennet". Amy's Kitchen. Retrieved 17 September 2020.
  23. "Peanuts". Retrieved 4 July 2016.
  24. "Bioengineering". Retrieved 17 September 2020.
  25. "Tablet K". Retrieved 17 September 2020.
  26. Irwin, Heather (July 20, 2015). "Hundreds line up for debut of Amy's Drive Thru". Santa Rosa Press Democrat. Retrieved July 20, 2015.
  27. Digitale, Robert (June 24, 2015). "Amy's Drive Thru expects to open organic Rohnert Park eatery in July". Santa Rosa Press Democrat. Retrieved June 24, 2015.
  28. Anzilotti, Eillie (1 September 2017). "America's First Meat-Free Fast-Food Restaurant Is Getting Ready To Expand". Fast Company. Retrieved 2 September 2017.
  29. "Amy's Drive Thru | San Francisco International Airport". FlySFO | San Francisco International Airport. Retrieved 2020-08-24.
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