ProVeg International

ProVeg International is an international non-governmental organisation that works in the field of food system change. ProVeg International works in four continents with eight offices. The organisation operates in Germany (ProVeg Deutschland, founded as Vegetarierbund Deutschland in 1892), the Netherlands (ProVeg Nederland, founded as Viva Las Vega's in 2011), the United Kingdom, Poland, Spain, China, South Africa and the United States. ProVeg's stated mission is to reduce the consumption of animal products by 50% by the year 2040.[1]

ProVeg International
Founders
TypeNon-governmental organisation
FocusNutrition, health, ecology and animal ethics
OriginsVegetarierbund Deutschland, Leipzig
Area served
World
MethodInformation, support, campaigns
President
Sebastian Joy
AffiliationsProVeg Deutschland
ProVeg Nederland
Websiteproveg.com

Activities

Conferences

  • New Food Conference: the New Food Conference organised by ProVeg is an international event focusing on plant-based and cultured products developments. The first edition took place in Berlin in March 2019.[2][3][4][5]
  • Vegan Summerfest: In cooperation with Berlin Vegan and the Albert Schweitzer Foundation, ProVeg is the main host and co-organiser of the annual Vegan Summerfest (German: Veganes Sommerfest), a three-day vegan food festival that takes place on the Alexanderplatz in Berlin. The 2019 edition featured around 100 information and selling stands.[6]
  • VegMed: ProVeg hosts VegMed, an annual international medical congress on plant-based diet. It is aimed at physicians, medical students, healthcare professionals, as well as scientists and related disciplines. In 2019, the sixth edition was held in London, the first VegMed outside Germany.[7]

Food industry development

  • Smart Protein: In October 2019, ProVeg International was awarded funds to carry out Smart Protein, an EU-funded project including over 30 partners to develop commercially viable plant-based products from underutilised raw materials. From 2020 to 2024, ProVeg assesses markets for the Smart Protein targeted-proteins ingredients and food products by investigating consumer acceptance and trust towards innovative and new plant-based products.[8][9]
  • V-label: In Germany, ProVeg International is responsible for licensing the V-label, an international label that certifies vegetarian and vegan products.[10]

Publications

  • European Consumer Survey: ProVeg International launched a European Consumer Survey on Plant-Based Foods, which surveyed over 6,000 consumers across nine European countries to identify priorities for products improvement and development. 76% of participants identified as plant-based eaters, while the other 24% called themselves reducers. The survey's first report, published in June 2020, amongst other things found that participants were primarily interested in increasing the availability of plant-based cheese in supermarkets; additionally, reducers wanted to see more plant-based ready meals and meat replacements, while plant-based eaters were more interested in plant-based baked goods and chocolates.[11][12]
  • Pandemic report: In July 2020, ProVeg published the Food & Pandemics Report, stating that intensive animal farming is the most dangerous man-made cause of pandemics and epidemics such as COVID-19, Ebola, SARS and MERS, all of which are zoonotic. As slaughterhouses are particularly vulnerable to infection and forced shutdowns, this also disrupts the food supply chain that humans rely on for survival. The report, citing various scientific experts and organisations, concluded that fundamental changes in the current global food system would be necessary to prevent future pandemics. The report received support from the United Nations Environment Programme (UNEP), with doctor Musonda Mumba saying increased interactions between humans, wild animals and farmed animals have created unprecedented opportunities for pathogens to spread. European Centre for Disease Prevention and Control (ECDC) chief Tamas Bakonyi nuanced some of the report's findings, adding that intense human global travelling (especially in groups), human overpopulation, deforestation, land use, the transportation of goods and other factors played key roles in causing pandemics as well.[13][14][15]

School programmes

  • Plant Powered Pupils : ProVeg launched its Plant Powered Pupils programme in 2016, supported by the German health insurance company BKK ProVita.[16] The programme aims to empower children and adolescents by educating them about the impact of their food choices through interactive cooking workshops.[17]
  • Climate-Efficient School Kitchens : Climate-Efficient School Kitchens is a joint project between ProVeg and the Institute for Future Studies and Technology Assessment (Institut für Zukunftsstudien und Technologiebewertung, IZT), which provides free training for kitchen staff, trainee chefs, and caterers in ways to prepare sustainable, low-cost, healthy meals in public schools. This features ingredients such as plant-based, low-carbon-footprint alternatives to meat, as well as energy-saving kitchen appliances.[18]
  • School Plates: ProVeg launched the School Plates programme in the UK in June 2018 with the goal of making primary school menus healthier.[19]

Veggie Burger Ban

The European Parliament Committee on Agriculture and Rural Development proposed prohibiting meat and dairy names for plant-based alternatives (such as 'vegetarian sausage' and 'soy schnitzel'), as these were allegedly 'confusing'[20] in May 2019. ProVeg International fought this proposal. On 8 October 2020, it co-signed a letter to Members of the European Parliament asking to vote down the proposal, alongside IKEA and Compassion in World Farming.[21] ProVeg also ran a petition to prevent this intended 'veggie burger ban'. According to Pablo Moleman (ProVeg Nederland), consumers want to know what they buy, and references to products they are already familiar with give customers 'relevant information about taste, texture and application that they can expect from a plant-based product'. Within three days, the petition received over 16,000 signatures.[22][23] In December 2019, Dutch Medical Care Minister Bruno Bruins, as part of the 'Food Labelling Action Plan', decided that these 'meat names' would remain permitted in the Netherlands as long as it is clear to consumers that it is a vegetarian product; this meant that the meat industry was not given a monopoly on words such as 'burger, schnitzel and smoked sausage'.[24] By 15 October 2020, the petition attracted over 150,000 signatures.[25] Vice-chair Jasmijn de Boo told The Guardian: '[the ban] is clearly nonsense. Just as we all know there is no butter in peanut butter, consumers [buying veggie burgers] know exactly what they're getting. These proposals are in direct contradiction of the EU's stated objectives in the European Green Deal and Farm to Fork strategy to create healthier and more sustainable food systems.'[26]

On 23 October 2020, the European Parliament voted against the 'veggie burger ban' for meat replacement names, but did pass a restriction on plant-based dairy alternative names, so that 'yogurt-style' or 'cheese-alternative' could be prohibited in the future, in addition to the already-banned names including 'almond milk' and 'vegan cheese'. De Boo welcomed the rejection of the veggie burger ban, but 'deeply regretted' the dairy ban, stating: 'It is inconceivable to us just how the European Parliament could take such different positions on such similar proposals.'[27]

Recognition

ProVeg has permanent-observer status with the United Nations Framework Convention on Climate Change (UNFCCC),[28] is accredited for UN Environment Assembly,[29] is a members of the Climate Technology Centre and Network (CTCN),[30] and has received the United Nations’ Momentum for Change Award in 2018[31] for two of its programmes Climate-Efficient School Kitchens and Plant-Powered Pupils.[32] In 2020, ProVeg was accredited to the Assembly of the United Nations Environment Programme.[33]

References

  1. "About". ProVeg International. Retrieved 11 September 2020.
  2. Tomé Morrissy-Swan (26 March 2019). "Anyone fancy a lab-grown beef burger? Why clean-meating is the future of food". The Daily Telegraph. Retrieved 15 October 2020.
  3. Deniz Gülsöken (4 April 2019). "Slaughter-Free Food Is The New And The Now Way Of Feeding The World". Forbes. Retrieved 15 October 2020.
  4. Piotr Rzymski, Barbara Poniedziałek (12 April 2019). "ProVeg „New Food Conference". Nadzieja na lepszą przyszłość". Polityka (in Polish). Retrieved 15 October 2020.
  5. "ProVeg International Comprehensive Review 2018". Animal Charity Evaluators. November 2018. Retrieved 15 October 2020.
  6. "Das müssen Sie zum Veganen Sommerfest 2019 in Berlin wissen". Berliner Morgenpost (in German). 21 August 2019. Retrieved 24 October 2020.
  7. Maria Chiorando (23 October 2018). "Major Scientific Plant-Based Nutrition Conference Coming To UK". Plant-Based News. Retrieved 17 October 2020.
  8. Elizabeth Green (7 October 2019). "Future food: Major EU project to develop alternative, smart proteins". Food Ingredients First. Retrieved 17 October 2020.
  9. Flora Southey (8 October 2019). "Smart Protein Barilla AB InBev, Thai Union et al. on EU-funded novel protein project". Food Navigator. Retrieved 17 October 2020.
  10. Andreas Wassermann (7 December 2018). "Proveg Deutschland: Die Geschäfte des Vegetarierbunds". Der Spiegel (in German). Retrieved 17 October 2020.
  11. Oliver (4 June 2020). "Cheese ready-meals and egg alternatives most in demand among plant based eaters". Food Navigator. Retrieved 24 October 2020.
  12. "Survey shows potential in plant-based market". Specialty Food Magazine. Aceville Publications. 2 June 2020. Retrieved 24 October 2020.
  13. Elizabeth Green (16 July 2020). "Intensive animal farming is "single most risky human behavior" amid pandemics, ProVeg warns". Food Ingredients First. Retrieved 24 October 2020.
  14. Flora Southey (21 August 2020). "Food and pandemics: Is intensive animal farming the 'single most risky human behaviour'?". Food Navigator. Retrieved 24 October 2020.
  15. Γαργαλάκος, Νίκος (2 September 2020). "ProVeg International: «Εντατική κτηνοτροφία, η πιο επικίνδυνη ανθρωπογενής αιτία για νέες πανδημίες»". ypaithros.gr (in Greek). Retrieved 11 September 2020.
  16. "United Nations Climate Action Award Goes to Germany for the First Time". Business Wire. 11 December 2018. Retrieved 24 October 2020.
  17. Ben (11 February 2019). "Pflanzen-Power in der Schulküche". KiKa (in German). Retrieved 24 October 2020.
  18. "Climate-Efficient School Kitchens and Plant-Powered Pupils | Germany". United Nations Framework Convention on Climate Change. Retrieved 24 October 2020.
  19. Jimmy Pierson (4 October 2018). "Banning sausages and bacon from school dinners could save our children's lives – so why aren't we doing it?". The Independent. Retrieved 24 October 2020.
  20. "REPORT on the proposal for a regulation of the European Parliament and of the Council amending Regulations (EU) No 1308/2013 establishing a common organisation of the markets in agricultural products, (EU) No 1151/2012 on quality schemes for agricultural products and foodstuffs, (EU) No 251/2014 on the definition, description, presentation, labelling and the protection of geographical indications of aromatised wine products, (EU) No 228/2013 laying down specific measures for agriculture in the outermost regions of the Union and (EU) No 229/2013 laying down specific measures for agriculture in favour of the smaller Aegean islands". www.europarl.europa.eu. Retrieved 25 October 2020. Amendment 165 (unpaginated, search in text for "steak")
  21. "Voting recommendation". European Plant-based Foods Association (ENSA). pp. 6–7. Retrieved 25 October 2020.
  22. Sanne Schelfaut (16 May 2019). "Actie tegen ban op namen vleesvervangers: 'Slavink net zo misleidend als kipstuckjes'". Algemeen Dagblad (in Dutch). Retrieved 16 June 2020.
  23. Jon Stone (13 May 2019). "Campaigners rally against EU 'veggie burger' name ban". The Independent. Retrieved 16 June 2020.
  24. Merel Knoth (22 December 2019). "De vegetarische burger mag in Nederland gewoon burger heten". Trouw (in Dutch). Retrieved 16 June 2020.
  25. Flora Southey (15 October 2020). "Debate heats up ahead of EU veggie 'burger' vote: 'Oatly doesn't need to put 'milk' on their carton, the consumer understands what it is'". Food Navigator. Retrieved 17 October 2020.
  26. Damian Carrington (16 October 2020). "Battle over EU ban on 'veggie burger' label reaches key vote". The Guardian. Retrieved 24 October 2020.
  27. Maria Chiorando (23 October 2020). "EU Parliament Rejects 'Veggie Burger Ban' But Supports 'Dairy Ban' Against Vegan Producers". Plant Based News. Retrieved 24 October 2020.
  28. "Admitted NGOs". unfccc.int. Retrieved 15 October 2020.
  29. Environment, U. N. (26 April 2018). "List of accredited organizations". UNEP - UN Environment Programme. Retrieved 15 October 2020.
  30. "ProVeg e.V. | Climate Technology Centre & Network". www.ctc-n.org. Retrieved 15 October 2020.
  31. "Winners of UN Climate Action Award Honored in Poland". unfccc.int. Retrieved 15 October 2020.
  32. "Climate-Efficient School Kitchens and Plant-Powered Pupils". unfccc.int. Retrieved 15 October 2020.
  33. Environment, U. N. (26 April 2018). "List of accredited organizations". UNEP - UN Environment Programme. Retrieved 11 September 2020.
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