Brava (Lali album)

The album's lead single, "Una Na", was released on July 28, 2017, while its music video premiered two months later, on September 20. The song merges her pop characteristic with urban rhythms to achieve a fresh and different sound.[14] It tells a love story, with the message that "once you start feeling something for someone, after that first sight, it’s very difficult to go back and forget it, so you want to go deep with that story".[15] The song peaked at number one on the Argentina National Songs chart and at number eleven on the Argentina Airplay chart. It also entered the Mexico Espanol Airplay chart, as well as many Latin American year-end charts.

After premiering it at her Lali en Vivo tour in November, Espósito released the trap-pop song "Tu Novia" as the album's second single. However, the song was never sent to radio. It plays with Auto-Tune, libertinism and trap rhythms.[16] "Tu Novia" is about freedom, but from a more provocative and fun perspective, it shows the beauty, sensuality and power of women.[17]

"100 Grados", featuring Peruvian/American singer A.CHAL, was released on April 13, 2018 alongside its music video.[18] It has been described as "a sweet midtempo love song,"[19] and as a "mature and infectious composition, different from the traditional formulas and imposing [Lali's] personal impront."[20] It peaked at number thirty-eight on the Billboard Mexico Airplay chart, at number nineteen on the Argentina Airplay chart, and entered other Latin American charts, including Uruguay, Paraguay and Ecuador.

The fourth single before the album release, "Besarte Mucho", was released on July 20, 2018, along with its music video.[21] The song fuses the sounds of bolero, salsa, trap, pop, and a hint of bachata, in a declaration of love that describes her current sentimental state.[16][22] As she explained, "It's that interesting mix of traditional rhythms from our culture and making it modern."[6]

For the album's fifth single, "Sin Querer Queriendo", Lali teamed up with Mau y Ricky. The song has been described as "a guaranteed hit that promises great radio play." Lali had previously worked with whe duo on the smash-hit "Mi Mala (Remix)", which also features Becky G, Leslie Grace and Karol G. The music video made its premiere on August 24, 2018, after the first show of Lali's Brava Tour, in which Mau y Ricky appeared as special guests to perform the song.[23] It peaked at number 14 on the Billboard Argentina Hot 100.

On October 2, Lali announced that "Caliente" featuring vocals by Brazilian singer Pabllo Vittar was going to be the next single from the album. According to Jessica Roiz of Billboard, the song shows everything Lali and Pabllo portray through their music: fierceness, sexiness, and girl power.[24] It peaked at number 51 on the Billboard Argentina Hot 100.

On March 31, 2019, Lali announced that "Somos Amantes" will be the last single off Brava.[25][26] Suzette Fernandez of Billboard magazine described the song as "a fun urban/pop track with a catchy lyric mixed with a touch of sexiness."[27]

A promotional single, "Tu Sonrisa", was released as a Christmas gift on December 24, 2017, along with a tour video. The song had been previously presented in a show at the Luna Park Arena on November 3, 2017.[28] It is a "minimalistic" folk that consists on a chord progression and harmonica, and lyrics dedicated to her grandparents, or as she said, "her parents' parents".[16]

The opening track, "OMG!", combines some flashes of Spanglish with a variety of modern grooves and tricks thanks to guitarist and music producer Peter Akselrad, in an orchestration thought of for future choreographies. "Somos Amantes", the fourth title, consists of a dembow that dances on sampled vocals and clean guitars played with staccato. Spanish singer Abraham Mateo appears as the first featured artist in "Salvaje", a midtempo and a potential hit for Latin America. The seventh track Brava, "Caliente", is an upbeat song that features Brazilian singer and drag queen Pabllo Vittar. It raises the tempo and combines Latin sounds with Brazilian Carnival vibes.

The ninth title is "Vuelve a Mí". It starts simply with a piano and vocals, following the path of her older ballads. Between the 1980s'-sounding keyboard, a guitar solo at the end, voices with vocoders, and an ambitious audio treatment, this song at moments reminds of The Chainsmokers. The eleventh track, "Mi Última Canción", features Mexican band Reik. It combines their romantic pop vocals with urban melodies that make [one] dance and think about [one's] love life at the same time. The song is described as Lali's most exportable material, as it "could help [Lali] bolster a place in the Northern Hemisphere".[16][6]