Byju's

Byju's is an education tutoring app that runs on a freemium model,[10] with free access to content limited for 15 days after the registration.[10][11] It was launched in August 2015,[12] offering educational content for students from class 4 to 12. and In 2019 Early learning program has started for class 1 to 3.[13] It also trains students for examinations in India such as IIT-JEE, NEET, CAT, IAS and international examinations such as GRE and GMAT.[14]

Academic subjects and concepts are explained with 12-20 minute digital animation videos.[15][16][17] Byju's reports to have 4 crore (40 million) users overall, 30 lakh (3 million) annual paid subscribers and an annual retention rate of about 85%.[18][19] In 2019, the company announced that it would launch its app in regional Indian languages.[20][13] It also planned to launch an international version of the app for English-speaking students in other countries.[21][22] Recently, Byju's launched new programs in its Early Learn App for students of kindergarten as well.[23]

Byju's' app was developed by Think and Learn Pvt Ltd, established by Byju Raveendran in 2011.[6][1] Raveendran, who was trained as an engineer, started coaching students to pass mathematics exams in 2006.[6] In 2011, he founded an educational company with the help of his students offering online video-based learning programs for the K-12 segment as well as competition exams.[24][25] In 2012, Think and Learn entered both Deloitte Technology Fast 50 India and Deloitte Technology Fast 500 Asia Pacific ratings and has been present there ever since.[1][26]

In August 2015, after 4 years of developments, the firm launched Byju's: The Learning App.[27][24][28]

In 2017, Think and Learn launched Byju's Math App for kids and Byju's Parent Connect app to help parents track their child's learning course.[29][30] By 2018, it had 1.5 crore (15 million) users and 9,00,000 paid users.[13][31] In July 2019, Byju's won the sponsorship rights for the Indian cricket team jersey, replacing its former sponsor Oppo.[32] Shah Rukh Khan is the brand ambassador for Byju's.

• In July 2017, Think and Learn acquired TutorVista (including Edurite) from Pearson.[33][34][35]
• In January 2019, Byju's acquired a US-based Osmo, a maker of educational games for children aged 3–8 years for $120 million.[36]
• Byju's also acquired Indian startup WhiteHat Jr for $300 million.[37]
• According to a report, Byju's has signed a deal to acquire Aakash Educational Services for US$1 billion.[38]

• Byju's received seed funding from Aarin Capital in 2013.[39]
• As of 2019, Byju's had secured nearly $785 million in funding from investors, including Sequoia Capital India, Chan Zuckerberg Initiative (CZI), Tencent, Sofina, Lightspeed Venture Partners, Brussels-based family office Verlinvest, development finance institution IFC, Napsters Ventures, CPPIB and General Atlantic.[31][40][41] Byju's was the first company in Asia to receive an investment from Chan-Zuckerberg Initiative (co-funded by Facebook founder Mark Zuckerberg and Priscilla Chan).[42][43][44]
• As per the company filings with the Ministry of Corporate Affairs, Byju's became a unicorn and was valued at ₹6,505 crore ($1 billion) as of March 2018.[45][40]
• In June 2020, Byju's attained the decacorn status with an investment by Mary Meeker's Bond Capital.[46]
• In September 2020, Byju's replaced Oppo as the title sponsor of the India national cricket team.[47]
• Byju's operates roughly on a premium business model where a paid subscription is required for most of the content.[15] In 2017, Byju's generated revenues of about ₹260 crore (US$40 million or €33 million) and doubled it in 2018 financial year, earning ₹520 crore.[7][2] Byju's has targeted a revenue of ₹1,400 crores for 2019 financial year.[48]
• In June 2020, with the investment of Bond, a global technology investment firm, Byju's became decacorn at US$10.5 billion valuations.[49]
• In November 2020, Byju's became the title sponsor of the Indian Super League club Kerala Blasters FC replacing Muthoot Group.[50]
• Byju’s is reportedly looking to raise $200 million in a fresh funding round from American investment firms BlackRock and T. Rowe Price at a valuation of $12 billion.[51]

Byju's was asked to remove their five television advertisements by the Advertising Standards Council of India (ASCI) due to incorrect advertisements.[52]

Byju's created a fictional character named "Wolf Gupta" and did social media advertisements, without disclaiming that he was just a character. They often claimed his age to be between 6–14 years who got job offers worth crores in multiple posters.[53]

Whitehat Jr, Byju's subsidiary went to court against its critics and got injunction orders against Aniruddha Malpani[54]

Byju's was ordered to pay ₹52,000 as compensation to Dinesh Kumar of Aminjikarai. Byju's' advertisement had promised that classes were scheduled to commence in the first week of December 2016. But, the classes started one month later in January 2017 at Anna Nagar with no infrastructure and no faculty, and the venue was changed thrice.[55]

• Massive open online course
• Educational technology
• Khan Academy

• Official website