Cinemax (Asia)

Cinemax is a Southeast Asian pay television channel part of the HBO Asia network. It features action and suspense films like its US counterpart. Cinemax is headquartered in WarnerMedia Asia office in Singapore.

Cinemax
CountrySingapore
Broadcast areaAsia
NetworkHBO Asia
Programming
Language(s)English
Picture format1080i HDTV
(downscaled to 16:9 anamorphic widescreen or letterboxed 480i for the SDTV feed)
Ownership
OwnerHBO Asia Pte Ltd
(WarnerMedia International)
(WarnerMedia/AT&T)
Sister channels
History
LaunchedAugust 1996 (1996-08)
Former namesMax
(March 2009–November 2012)
MGM Gold (Malaysia)
Links
Websitehttp://www.cinemaxasia.com/
Availability
Terrestrial
Nexmedia (Indonesia)Channel 503

History

Cinemax (1996–2009)

Cinemax Asia is the secondary channel of HBO Asia was launched in August 1996, it is a 24-hour movie channel which features movies in horror, suspense, thriller and action. Cinemax Asia features Thriller Cinemax on Thursday, Action Cinemax on Friday while Cinemax Superstars on weekend.

In Malaysia, it was launched on Astro on Channel 18 replacing the ill-fated MGM Gold on 24 August 1998.

Max (2009–2012)

In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo has been redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia is American movies channel becomes.[1][2][3][4]

Cinemax (2012–present)

Max changes its id and promos red theme and logo with a more bolder approach to match its American counterpart, with new Action Movies and Thriller Movies and now a competitor to Fox Action Movies

  • Logo used in 2001-2008
  • Cinemax Old Logo in 2008-2009
  • Logo used in 2009-2012 after rebranded
  • Cinemax's New Logo in 2012-2016
  • Cinemax's logo used from 2017–Present
  • MAX By HBO logo (2017-2020)

See also

References
  2. "Advertising, Marketing, Media, Digital, PR News & more". Campaign Asia. Retrieved 23 January 2018.
  3. "Archived copy". Archived from the original on 1 April 2009. Retrieved 24 March 2009.CS1 maint: archived copy as title (link)


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.