Culture of Twitter

The culture of social-media platform Twitter includes:

• the use of hashtags to create and perpetuate Twitter/social-media trends
• amplifying messages by retweeting or by responding to them
• bringing attention to certain people/accounts by atting ("@-ing") them using the at sign ("@")
• creating threads to share longer messages, as single tweets have a character limit
• shortening URLs to accommodate character-count limits and to track reach and referrals
• the introduction of jargon, such as:
  • Milkshake Duck, an initially (seemingly) endearing person who turns out to be flawed;
  • problematic fave, a celebrity or other influential person whose popularity is impervious to offensive or statements
  • Meltdown May, a series of erratic social-media posts in the month of May.[1]
• sub-communities such as:
  • Weird Twitter;
  • Black Twitter;
  • Stan Twitter; and
  • diplomatic Twitter
• "getting ratio-ed," wherein a tweet gains more (unsolicited) comments than it does likes and/or retweets, typically indicating the unpopular/controversial nature of that tweet.[2]