Posterous

Posterous was a simple blogging platform started in May 2008.[1] It supported integrated and automatic posting to other social media tools such as Flickr, Twitter, and Facebook, a built-in Google Analytics package, and custom themes.[2] It was based in San Francisco and funded by Y Combinator.

Posterous Logo

Updating to Posterous was similar to other blogging platforms. Posting could be done by logging into the website's rich text editor, but it was particularly designed for mobile blogging. Mobile methods include sending an email, with attachments of photos, MP3s, documents, and video (both links and files).[3] Many social media pundits considered Posterous to be the leading free application for lifestreaming. The platform received wide attention[4] when leading social media expert Steve Rubel declared he was moving his blogging activity entirely to Posterous.[5]

Posterous also had its own URL shortening service, which as of March 2010 could post to Twitter.[6]

Posterous allowed users to point the DNS listing for a domain name or subdomain they already owned to their Posterous account, allowing them to have a site hosted by Posterous that used their own domain name.

In January 2010, the3six5, a Posterous-based storytelling project, launched. It was nominated for a Webby Award in 2011.

In May 2010, Posterous was recognized as one of the “2010 Hottest Silicon Valley Companies” by Lead411.[7]

Posterous shut down in April 2013, after being acquired by Twitter the previous year.[8]

E-mail spoofing

Posterous allowed posting of content directly to one's blog via e-mail, choosing where to put the content based on the return address of the e-mail. While this feature was very convenient, return e-mail addresses are easily spoofed, allowing for malicious users to post unwanted content on another person's blog.[9] Posterous claimed that they could filter out messages not actually sent by the account holder through other means besides the return address.[10] They did not publish their methods, but it appears that they used a combination of SPF-checking and filters on e-mail headers to verify that the e-mail client or machine from which the e-mails were sent are similar to previously verified e-mails.[11] Posterous did not offer any options for the user to require confirmation on all posts, no matter who sends them.

In June 2008, a blog post on TechCrunch challenged its readers to try to spoof the author's Posterous blog.[12] Three posters were successful, out of quite a few attempts,[13] but Posterous quickly fixed the security hole which allowed these posts to go through.[14]

Mobile

In August 2009, Posterous launched PicPosterous, an iPhone application for quickly posting photos to a posterous page.[15]

On January 2011, Posterous launched an app for the Android platform which was supported by 9 different phone models.[16]

Shutdown

Posterous agreed to be shut down on March 12, 2012 after it was announced that much of the team was acquired by Twitter.[17]

On February 15, 2013, Posterous announced that they would be shutting down the service on April 30, 2013. Users would be able to back up and export their contents to other blogging platforms.[8] Following the shutdown, Posterous URLs displayed a "bye" page showing an image of an astronaut with a spanner and a satellite.[18] As of May 2013, Posterous founders were developing a similar but paid service called Posthaven. Until the Posterous API was shut down, Posterous users could export their data to their new Posthaven account. Posthaven pledged that they would never be acquired and were not looking for any investors.[19]

See also

References
  1. Frederic Lardinois (2008-07-02). "Posterous: Minimalist Blogging".
  2. Daniel Brusilovsky, TechCrunch (2009-09-23). "Posterous Adds Theme Support; Continues To Grow".
  3. "Posterous FAQ". Archived from the original on October 31, 2013. Retrieved May 15, 2016.
  4. "How Steve Rubel Got Me on Posterous". Archived from the original on July 6, 2009. Retrieved October 15, 2009.
  5. "The Clip Report". Steverubel.com. 2012-08-30. Retrieved 2013-07-17.
  6. Robin Wauters (2010-01-21). "Posterous Turns Post.ly Into A New Media Sharing Service For Twitter".
  7. "Hottest Silicon Valley Companies". Lead411.com. 2010-05-25. Archived from the original on 2010-07-22. Retrieved 2013-07-17.
  8. "Posterous: Last Announced by Sachin Agarwal". ArihantWebtech. 2020-01-15.
  9. "Posterous: Minimalist Blogging – ReadWrite". Readwriteweb.com. Retrieved 2013-07-17.
  10. "Knowledge Base – Posterous Spaces: Share Smarter". Posterous.com. Retrieved 2012-08-31.
  11. "How I "hacked" Dustin Curtis's Posterous. | Hacker News". News.ycombinator.com. Retrieved 2012-08-31.
  12. "Posterous Beats Tumblr In Simplicity". TechCrunch. 2008-06-28. Retrieved 2012-08-31.
  13. "lots of fake post attempts, only three got through - Michael's posterous". Techcrunch.posterous.com. Retrieved 2012-08-31.
  14. Tan, Garry (2008-06-28). "Posterous has been Techcrunched! - The Official Posterous Space". Blog.posterous.com. Retrieved 2012-08-31.
  15. Jennifer Van Grove (2009-08-20). "Posterous for iPhone: Instant Photo and Video Blogging".
  16. "Mobile". Posterous. Retrieved 2012-08-31.
  17. "Posterous is Joining the Flock at Twitter". Blog.posterous.com. Archived from the original on April 24, 2013. Retrieved 2013-07-17.
  18. "Posterous FAQ for backup before shutdown". Archived from the original on October 31, 2013. Retrieved May 15, 2016.
  19. "Posterous Will Shut Down On April 30th, Co-Founder Garry Tan Launches Posthaven To Save Your Sites". TechCrunch. 2013-02-15. Retrieved 2013-07-17.
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